Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#4,902
AI visibility: Grade A
89
SEO health: Latest audit
88
Visits
8.2M
per month, estimated
Keywords
505.2K
ranking in Google
Organic share
100%
8.1M organic visits
LLMS.txt
Published
140 lines AI engines can read
You're seeing the free preview of nj.gov
A snapshot of how nj.gov performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
nj.gov acts as the primary online destination for information and services connected to the government of New Jersey. It brings together resources from multiple state agencies, covering areas such as education, health care, transportation, labor, and human services. Visitors to the site can locate official documents, submit applications, review regulations, and follow current events or policy changes that affect dail…
Our read on the site
The SEO health of nj.gov is generally strong, with high accessibility and best practices scores. However, there are critical areas for improvement, particularly in content coverage and technical SEO aspects, such as the absence of a sitemap and llms file.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
8.2M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
8.1M
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
140
In the file
Size
6.4K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
505.2K
Found in Google for this domain
Visits they bring
8.1M
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
nj.gov acts as the primary online destination for information and services connected to the government of New Jersey. It brings together resources from multiple state agencies, covering areas such as education, health care, transportation, labor, and human services. Visitors to the site can locate official documents, submit applications, review regulations, and follow current events or policy changes that affect dail…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for nj.gov yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #4,902 in our worldwide ranking — each with its own report.
You are looking at one domain. nj.gov competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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744
0.01% of its search traffic
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
85/100
robots ✓ · sitemap ✗
Detected
Fix these first
Updated Jan 28, 2026
# State of New Jersey Official Website ## About NJ.gov is the official online portal for the State of New Jersey, dedicated to providing residents and visitors with access to government services, information, and resources. The platform enhances transparency and accessibility by offering tools for public services, legal information, and community engagement. It serves as a vital link between the state government and its citizens, ensuring efficient navigation of state resources. NJ.gov aims to improve governance through digital innovation and user-friendly services. **Areas of Work:** Government, Public Services, E-Government ## Things to Remember - **Website:** https://nj.gov - **Address:** Trenton, NJ, United States - **Contact:** [email protected] - **Phone:** +1-609-292-6000 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Public - **Employees:** 500+ employees - **Revenue:** Not Disclosed - **Hiring Status:** Yes, actively hiring ## Products - **Government Services Portal** (Free): A comprehensive online platform for accessing various state services including licensing, permits, and registrations. - **Public Information Access** (Free): Provides access to public records, state announcements, and legislative information for transparency and civic engagement. - **Online Tax Filing** (Free): Enables residents to file state t
Sections in the file
Areas of work
Keywords it claims
Technologies
Performance
Accessibility
Excellent
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
Residents, Businesses, Tourists, Students · All ages · United States, primarily New Jersey
Company type
Public · actively hiring