Last updated: September 2026
Global rank: Worldwide · 2026-09
#689,866
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
108.9K
per month, estimated
Keywords
7.0K
ranking in Google
Organic share
100%
108.9K organic visits
LLMS.txt
Published
79 lines AI engines can read
You're seeing the free preview of nioxin.com
nioxin.com Company Profile
Nioxin has spent more than thirty years developing targeted formulas that focus on the scalp first. Their research team studies how different scalp conditions affect hair density, then creates shampoos, conditioners, and leave-on treatments that address those specific needs. The brand works closely with salon professionals who use the products during in-salon treatments and recommend them for daily home care. Clients…
Nioxin was founded in 1987, about 39 years ago, and is headquartered in New York, United States. Its workforce is listed as between 201 and 500 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Healthcare, Life Sciences & Wellness; Hair Care; and Scalp Treatment. Products on record for it: System 1, System 2, System 3 and System 4. Its tagline reads: "Professional scalp care that helps hair look and feel thicker".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- New York, United States
- Founded
- 1987
- Employees
- 201-500
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
- Products
- System 1, System 2, System 3, System 4
nioxin.com Web Traffic Statistics
Key findings
- Nioxin (Retail, E-commerce & Consumer Goods) is ranked #689,866 worldwide in our September 2026 domain ranking, up 23,522 places from #713,388 in August 2026.
- It is estimated to receive about 108,900 visits a month from search, 100% of it organic, across 7,031 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 79 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #689,866 | ▲ 23,522 |
| August 2026 | #713,388 | ▲ 2,673 |
| July 2026 | #716,061 | ▲ 16,808 |
| June 2026 | #732,869 | — |
| May 2026 | #732,869 | ▲ 125,139 |
| April 2026 | #858,008 | ▼ 165,655 |
| March 2026 | #692,353 | ▼ 175,866 |
| February 2026 | #516,487 | — |
What this company does
Nioxin has spent more than thirty years developing targeted formulas that focus on the scalp first. Their research team studies how different scalp conditions affect hair density, then creates shampoos, conditioners, and leave-on treatments that address those specific needs. The brand works closely with salon professionals who use the products during in-salon treatments and recommend them for daily home care. Clients…
Our read on the site
The overall SEO health of https://nioxin.com is critically poor, with missing essential on-page elements such as title, meta description, and headings. Additionally, significant technical issues exist, including the absence of a viewport meta tag, robots.txt, and sitemap.xml, which could severely impact search engine v…
nioxin.com Traffic and Visitor Engagement
nioxin.com draws an estimated 108,900 visits a month from search engines. Effectively all of it is organic — about 108,900 visits from unpaid results. Spread across 7,031 ranking keywords, that averages roughly 15 organic visits per keyword.
Monthly visits
108.9K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
108.9K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
nioxin.com AI Visibility
On our AI visibility scale nioxin.com earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
nioxin.com LLMS.txt
The llms.txt on nioxin.com runs to 79 lines (4,315 characters) across 12 sections, last generated in May 2026. It introduces the site as "Nioxin Professional Hair Care". It tells AI engines the business works in Hair Care, Scalp Treatment and Professional Beauty. It describes 5 products, including System 1, System 2 and System 3. Services it lists include Salon Scalp Analysis, In-Salon Treatment and Stylist Training. The audience it names is Men and women experiencing hair thinning, aged 25-55 (Global). Technologies it mentions include HTTPS. The keywords it claims start with "scalp care", "thinning hair", "hair products" and "hair growth".
Status
Published
AI engines can read it
Lines
79
In the file
Size
4.3K
Characters
Sections
12
Updated May 16, 2026
What the file says
# Nioxin Professional Hair Care ## About Nioxin has spent more than thirty years developing targeted formulas that focus on the scalp first. Their research team studies how different scalp conditions affect hair density, then creates shampoos, conditioners, and leave-on treatments that address those specific needs. The brand works closely with salon professionals who use the products during in-salon treatments and recommend them for daily home care. Clients typically notice less breakage and a healthier scalp environment after consistent use. Nioxin offers six numbered systems, each matched to a particular hair type and level of thinning. The line also includes styling products that add texture without weighing hair down. Because the formulas are sulfate-free and color-safe, they fit easily into most salon color routines. Education plays a big role; the company runs ongoing training for stylists so they can diagnose scalp concerns accurately. Nioxin products are sold through professional salons, beauty supply stores, and the brand’s own website. The company maintains a global distribution network that reaches more than seventy countries. Research partnerships with dermatologists help keep the formulas current with the latest scalp science. Nioxin’s parent company, Wella Company, provides additional resources for product development and international growth. The brand continues
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- System 1Contact for pricing
- System 2Contact for pricing
- System 3Contact for pricing
- System 4Contact for pricing
- System 5Contact for pricing
Services it tells AI about
- Salon Scalp AnalysisVaries by salon
- In-Salon TreatmentVaries by salon
- Stylist TrainingContact for pricing
Competitors it names
Audience it targets
Men and women experiencing hair thinning · 25-55 · Global
Company type
Private
nioxin.com Organic Keywords
Google lists nioxin.com for about 7,031 keywords, which together bring an estimated 108,900 organic visits a month.
Ranking keywords
7.0K
Found in Google for this domain
Visits they bring
108.9K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
nioxin.com SEO Audit
The latest technical audit of nioxin.com scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- CriticalAdd H1 and H2 Tags
- HighCreate a Robots.txt File
- HighDevelop a Sitemap.xml
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
nioxin.com Competitors and Alternatives
Nioxin's company profile names https://www.kerastase-usa.com, https://www.pantene.com, https://www.redken.com and https://www.biolage.com as competitors. Its own llms.txt adds https://www.ouai.com and https://www.moroccanoil.com. Outside its market, the domains ranked closest to it in our worldwide ranking are diamondsfactory.fr, bkfsdataanalytics.com, justanimeforum.net and hdbg.eu.
nioxin.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
nioxin.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for nioxin.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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