Last updated: September 2026

Sep 2026

nioxin.com — September 2026 traffic, keywords & AI visibility

NioxinRetail, E-commerce & Consumer Goods

Global rank: Worldwide · 2026-09

#689,866

AI visibility: Grade C

67

SEO health: Latest audit

0

Visits

108.9K

per month, estimated

Keywords

7.0K

ranking in Google

Organic share

100%

108.9K organic visits

LLMS.txt

Published

79 lines AI engines can read

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nioxin.com Company Profile

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Nioxin has spent more than thirty years developing targeted formulas that focus on the scalp first. Their research team studies how different scalp conditions affect hair density, then creates shampoos, conditioners, and leave-on treatments that address those specific needs. The brand works closely with salon professionals who use the products during in-salon treatments and recommend them for daily home care. Clients…

Nioxin was founded in 1987, about 39 years ago, and is headquartered in New York, United States. Its workforce is listed as between 201 and 500 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Healthcare, Life Sciences & Wellness; Hair Care; and Scalp Treatment. Products on record for it: System 1, System 2, System 3 and System 4. Its tagline reads: "Professional scalp care that helps hair look and feel thicker".

Retail, E-commerce & Consumer GoodsHealthcare, Life Sciences & WellnessHair CareScalp Treatment
Sector
Retail, E-commerce & Consumer Goods
Headquarters
New York, United States
Founded
1987
Employees
201-500
Revenue
Not Disclosed
Funding
Not Disclosed
Products
System 1, System 2, System 3, System 4

nioxin.com Web Traffic Statistics

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Key findings

  • Nioxin (Retail, E-commerce & Consumer Goods) is ranked #689,866 worldwide in our September 2026 domain ranking, up 23,522 places from #713,388 in August 2026.
  • It is estimated to receive about 108,900 visits a month from search, 100% of it organic, across 7,031 ranking keywords.
  • Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 79 lines.
  • Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
nioxin.com global rank history
MonthRankMove
September 2026#689,866▲ 23,522
August 2026#713,388▲ 2,673
July 2026#716,061▲ 16,808
June 2026#732,869—
May 2026#732,869▲ 125,139
April 2026#858,008▼ 165,655
March 2026#692,353▼ 175,866
February 2026#516,487—

What this company does

Nioxin has spent more than thirty years developing targeted formulas that focus on the scalp first. Their research team studies how different scalp conditions affect hair density, then creates shampoos, conditioners, and leave-on treatments that address those specific needs. The brand works closely with salon professionals who use the products during in-salon treatments and recommend them for daily home care. Clients…

Our read on the site

The overall SEO health of https://nioxin.com is critically poor, with missing essential on-page elements such as title, meta description, and headings. Additionally, significant technical issues exist, including the absence of a viewport meta tag, robots.txt, and sitemap.xml, which could severely impact search engine v…

Retail, E-commerce & Consumer GoodsHealthcare, Life Sciences & WellnessHair CareScalp TreatmentSystem 1System 2

nioxin.com Traffic and Visitor Engagement

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nioxin.com draws an estimated 108,900 visits a month from search engines. Effectively all of it is organic — about 108,900 visits from unpaid results. Spread across 7,031 ranking keywords, that averages roughly 15 organic visits per keyword.

Monthly visits

108.9K

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

108.9K

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

nioxin.com AI Visibility

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On our AI visibility scale nioxin.com earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).

67out of 100

Grade C

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health0/20

0/100

Crawlability0/10

robots ✗ · sitemap ✗

Structured data5/5

Detected

Fix these first

  • → Complete your company profile so AI answers about you stay accurate.
  • → Add robots.txt and sitemap.xml so AI crawlers can read you.

nioxin.com LLMS.txt

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The llms.txt on nioxin.com runs to 79 lines (4,315 characters) across 12 sections, last generated in May 2026. It introduces the site as "Nioxin Professional Hair Care". It tells AI engines the business works in Hair Care, Scalp Treatment and Professional Beauty. It describes 5 products, including System 1, System 2 and System 3. Services it lists include Salon Scalp Analysis, In-Salon Treatment and Stylist Training. The audience it names is Men and women experiencing hair thinning, aged 25-55 (Global). Technologies it mentions include HTTPS. The keywords it claims start with "scalp care", "thinning hair", "hair products" and "hair growth".

Status

Published

AI engines can read it

Lines

79

In the file

Size

4.3K

Characters

Sections

12

Updated May 16, 2026

What the file says

# Nioxin Professional Hair Care

## About
Nioxin has spent more than thirty years developing targeted formulas that focus on the scalp first. Their research team studies how different scalp conditions affect hair density, then creates shampoos, conditioners, and leave-on treatments that address those specific needs. The brand works closely with salon professionals who use the products during in-salon treatments and recommend them for daily home care. Clients typically notice less breakage and a healthier scalp environment after consistent use. Nioxin offers six numbered systems, each matched to a particular hair type and level of thinning. The line also includes styling products that add texture without weighing hair down. Because the formulas are sulfate-free and color-safe, they fit easily into most salon color routines. Education plays a big role; the company runs ongoing training for stylists so they can diagnose scalp concerns accurately. Nioxin products are sold through professional salons, beauty supply stores, and the brand’s own website. The company maintains a global distribution network that reaches more than seventy countries. Research partnerships with dermatologists help keep the formulas current with the latest scalp science. Nioxin’s parent company, Wella Company, provides additional resources for product development and international growth. The brand continues

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts

Areas of work

Hair CareScalp TreatmentProfessional Beauty

Keywords it claims

scalp carethinning hairhair productshair growthnatural remedieshair care routinescalp treatment productsbest vitamins for hair growthhow to prevent hair lossnatural hair masks

Technologies

HTTPS

Products it tells AI about

  • System 1Contact for pricing
  • System 2Contact for pricing
  • System 3Contact for pricing
  • System 4Contact for pricing
  • System 5Contact for pricing

Services it tells AI about

  • Salon Scalp AnalysisVaries by salon
  • In-Salon TreatmentVaries by salon
  • Stylist TrainingContact for pricing

Competitors it names

https://www.kerastase-usa.comhttps://www.pantene.comhttps://www.redken.comhttps://www.biolage.comhttps://www.ouai.comhttps://www.moroccanoil.com

Audience it targets

Men and women experiencing hair thinning · 25-55 · Global

Company type

Private

nioxin.com Organic Keywords

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Google lists nioxin.com for about 7,031 keywords, which together bring an estimated 108,900 organic visits a month.

Ranking keywords

7.0K

Found in Google for this domain

Visits they bring

108.9K

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Retail, E-commerce & Consumer GoodsHealthcare, Life Sciences & WellnessHair CareScalp TreatmentSystem 1System 2System 3System 4

nioxin.com SEO Audit

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The latest technical audit of nioxin.com scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

0

Overall

0

SEO

0

Performance

0

Accessibility

Fix these first

  • CriticalImplement Title and Meta Description
  • CriticalAdd H1 and H2 Tags
  • HighCreate a Robots.txt File
  • HighDevelop a Sitemap.xml

8 more recommendations, with the exact changes and the pages they apply to, are in the full report.

nioxin.com Competitors and Alternatives

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Nioxin's company profile names https://www.kerastase-usa.com, https://www.pantene.com, https://www.redken.com and https://www.biolage.com as competitors. Its own llms.txt adds https://www.ouai.com and https://www.moroccanoil.com. Outside its market, the domains ranked closest to it in our worldwide ranking are diamondsfactory.fr, bkfsdataanalytics.com, justanimeforum.net and hdbg.eu.

https://www.kerastase-usa.com
https://www.pantene.com
https://www.redken.com
https://www.biolage.com
https://www.ouai.com
https://www.moroccanoil.com

nioxin.com Traffic by Country

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Top customer markets

AI estimate · live web

We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.

No market breakdown available for this brand.

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