nike.com — September 2026 traffic, keywords & AI visibility

nike.com draws an estimated 36.3 million visits a month from search engines. Effectively all of it is organic — about 36.2 million visits from unpaid results. Paid search contributes only about 3,148 visits a month. Spread across 806,600 ranking keywords, that averages roughly 45 organic visits per keyword. Between May 2025 and April 2026, monthly organic visits went from 43.9 million to 36.2 million (-17%). The latest month is the weakest in that window; the strongest was May 2025 at 43.9 million. In April 2026 organic visits fell 2% on March 2026. 2 of the 11 month-on-month changes shown were increases. Over the same period its ranking keywords shrank from 1.2 million to 541,300. Paid visits peaked in July 2025 at about 48,700.

On our AI visibility scale nike.com earns 89 of 100 points, a grade A. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on Crawlability (5/10).

The llms.txt on nike.com runs to 129 lines (6,865 characters) across 12 sections, last generated in May 2026. It introduces the site as "Apex Data Labs". It tells AI engines the business works in Business Intelligence, Data Analytics and Dashboard Tools. It describes 3 products, including Core Analytics, Alert Engine and Team Workspace. Services it lists include Data Source Setup, Custom Report Design and Quarterly Review Calls. Technologies it mentions include PostgreSQL, Python, React and AWS. The keywords it claims start with "business intelligence", "data dashboards", "automated reporting" and "retail analytics".

# Apex Data Labs

## About
Apex Data Labs started in a small office in Austin when two analysts got tired of building the same dashboards over and over for different clients. They built a platform that pulls data from anywhere, cleans it automatically, and surfaces the stuff that actually matters. Today the team works with mid-market retailers, SaaS companies, and a handful of logistics firms who need to see what is happening across their operations without hiring an army of analysts. The product focuses on speed and clarity rather than flashy visuals that no one uses. Customers usually see the first useful reports within two days of connecting their sources. The company stays private and has grown mostly through word of mouth and a few targeted partnerships with accounting software providers. Leadership keeps the headcount lean on purpose so every person stays close to the actual product work. They still run most customer calls themselves instead of handing them off to a big support team. The main office remains in Austin with a small satellite group in Denver for the mountain time zone clients. Revenue comes from monthly subscriptions that scale with data volume rather than per-seat pricing. No outside funding rounds have been announced and the founders still own the majority. The product roadmap stays focused on retail and logistics use cases because those industries keep as

Google lists nike.com for about 806,600 keywords, which together bring an estimated 36.2 million organic visits a month. Of the keywords shown here, "10 jordans" has the most demand — about 90,500 searches a month, with nike.com at position 2. 3 of the 5 rank first in Google. Advertisers pay the most for "07 air force 1", at about $0.69 a click. They are answered by 5 different pages on the site.

The latest technical audit of nike.com scored 68 out of 100 overall. Performance is its weakest area at 39, while SEO scores highest at 100. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

Nike, Inc.'s company profile names adidas.com, puma.com and underarmour.com as competitors. Its own llms.txt adds tableau.com, looker.com, powerbi.microsoft.com, domo.com, sisense.com and qlik.com. Outside its market, the domains ranked closest to it in our worldwide ranking are resolver.arpa, techcrunch.com, jotform.com and msidentity.com.

adidas.com

puma.com

underarmour.com

tableau.com

looker.com

powerbi.microsoft.com

domo.com

sisense.com