nhk.or.jp — September 2026 traffic, keywords & AI visibility

nhk.or.jp draws an estimated 347,100 visits a month from search engines. Effectively all of it is organic — about 347,100 visits from unpaid results. Spread across 45,000 ranking keywords, that averages roughly 7.7 organic visits per keyword.

On our AI visibility scale nhk.or.jp earns 56 of 100 points, a grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (16/25) and Structured data (0/5).

The llms.txt on nhk.or.jp runs to 132 lines (7,538 characters) across 12 sections, last generated in September 2026. It introduces the site as "Japan's public broadcaster serving news, education, and culture". It tells AI engines the business works in Public Broadcasting, Television and Radio Broadcasting. It describes 3 products, with prices such as NHK World at Free streaming. Services it lists include News Broadcasting, Disaster Alerts and Educational Content. Technologies it mentions include 4K broadcasting, 8K trials and Streaming platforms. The keywords it claims start with "public broadcasting", "Japan news", "NHK TV" and "educational programming". It gives the company type as Public.

# Japan's public broadcaster serving news, education, and culture

## About
NHK stands as Japan's leading public broadcasting organization, providing television and radio content to households nationwide and international audiences. It focuses on news, documentaries, educational programs, and cultural content that highlights both traditional heritage and modern life. Operating free of commercial advertising, the organization relies on mandatory receiver fees to maintain editorial independence and prioritize public interest over profit. Domestic channels include NHK General TV for broad entertainment and news alongside NHK Educational TV for learning-focused shows aimed at children and adults. NHK World extends its reach globally with multilingual streaming of current events and features about Japan. High production standards support thousands of staff members, including correspondents positioned around the world for timely reporting. Coverage of major events such as the Olympics and national elections positions NHK as a trusted source for accurate information. The broadcaster has advanced from early analog transmissions to current experiments with 4K and 8K ultra-high definition formats. Educational outreach supports schools and lifelong learners through science, history, and language programming. Extensive archives function as a national repository of footage spanning decades.

Google lists nhk.or.jp for about 45,000 keywords, which together bring an estimated 347,100 organic visits a month.

The latest technical audit of nhk.or.jp scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

NHK (Nippon Hōsō Kyōkai)'s company profile names bbc.com, tbs.co.jp, fujitv.co.jp and tv-asahi.co.jp as competitors. Its own llms.txt adds ntv.co.jp and cnn.com. Outside its market, the domains ranked closest to it in our worldwide ranking are cachefly.net, brightspace.com, riskified.com and envato.com.

bbc.com

tbs.co.jp

fujitv.co.jp

tv-asahi.co.jp

ntv.co.jp

cnn.com