newbelgium.com — August 2026 traffic, keywords & AI visibility

newbelgium.com draws an estimated 134,100 visits a month from search engines. Effectively all of it is organic — about 134,100 visits from unpaid results. Paid search contributes only about 18 visits a month. Spread across 10,800 ranking keywords, that averages roughly 12 organic visits per keyword.

On our AI visibility scale newbelgium.com earns 95 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).

The llms.txt on newbelgium.com runs to 83 lines (6,321 characters) across 12 sections, last generated in June 2026. It introduces the site as "New Belgium Brewing Company - Craft Beer & Sustainable Brewing". It tells AI engines the business works in Craft Beer Production, Alcoholic Beverage Manufacturing, Sustainable Brewing, Food & Beverage Distribution and Consumer Goods Retail. It describes 5 products, including Fat Tire Amber Ale, Voodoo Ranger Imperial IPA and Voodoo Ranger Juicy Haze IPA. Services it lists include Brewery Tours & Tastings, Taproom & Restaurant Experience, Online Merchandise Sales and Event Hosting & Sponsorships. The audience it names is Craft beer enthusiasts, environmentally conscious consumers, social drinkers, individuals seeking premium alcoholic beverages., aged Adults 21+ (North America (primarily USA), select international markets.). Technologies it mentions include HTTPS, Viewport Meta Tag, Robots.txt, Sitemap.xml and Content Management System. The keywords it claims start with "New Belgium Brewing", "Fat Tire", "Voodoo Ranger" and "craft beer styles". It gives the company type as Acquired.

# New Belgium Brewing Company - Craft Beer & Sustainable Brewing

## About
New Belgium Brewing Company stands as a pioneering force in the American craft beer movement, renowned for its innovative approach to brewing and its deep-seated commitment to environmental stewardship. Established in Fort Collins, Colorado, the company has grown from a basement operation into one of the largest and most respected craft breweries in the nation, celebrated for its diverse portfolio of award-winning beers. Their flagship brands, such as the iconic Fat Tire Amber Ale and the adventurous Voodoo Ranger IPA series, have garnered a loyal following, appealing to a broad spectrum of beer enthusiasts seeking quality, character, and consistency.

Beyond the exceptional brews, New Belgium has built a reputation for its progressive business practices, including being a certified B Corporation and a leader in sustainable manufacturing. The company actively invests in renewable energy, water conservation, and waste reduction, demonstrating that a successful business can also be a force for good in the world. This ethos extended to their employee-ownership model, which fostered a unique culture of shared responsibility and passion for their craft, prior to its acquisition. Their commitment to community engagement is also evident through various philanthropic initiatives and partnerships.

New Belgium co

Google lists newbelgium.com for about 10,800 keywords, which together bring an estimated 134,100 organic visits a month.

The latest technical audit of newbelgium.com scored 81 out of 100 overall. Performance is its weakest area at 63, while accessibility scores highest at 96. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

New Belgium Brewing Company's company profile names https://www.sierra-nevada.com, https://www.bellsbeer.com, https://www.dogfish.com and https://www.newglarusbrewing.com as competitors. Its own llms.txt adds https://www.foundersbrewing.com and https://www.stonebrewing.com. Outside its market, the domains ranked closest to it in our worldwide ranking are citedseo.com, local21news.com, eletek.ru and babelnet.org.

https://www.sierra-nevada.com

https://www.bellsbeer.com

https://www.dogfish.com

https://www.newglarusbrewing.com

https://www.foundersbrewing.com

https://www.stonebrewing.com