Last updated: September 2026
Global rank: Worldwide · 2026-09
#46
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
173.3M
per month, estimated
Keywords
1.6M
ranking in Google
Organic share
100%
173.3M organic visits
LLMS.txt
Published
139 lines AI engines can read
You're seeing the free preview of netflix.com
netflix.com Web Traffic Statistics
Key findings
- Netflix, Inc. (Entertainment) is ranked #46 worldwide in our September 2026 domain ranking, inside the top 100, the same position it held in August 2026.
- It is estimated to receive about 173.3 million visits a month from search, 100% of it organic, across 1.6 million ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 139 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #46 | — |
| August 2026 | #46 | ▼ 7 |
| July 2026 | #39 | ▲ 3 |
| June 2026 | #42 | — |
| May 2026 | #42 | ▼ 3 |
| April 2026 | #39 | ▼ 4 |
| March 2026 | #35 | — |
| February 2026 | #35 | — |
What this company does
Netflix operates as an online platform where subscribers can stream a large collection of movies, TV shows, and other video content directly to their screens. The service includes both licensed titles from various studios and productions made in-house. Viewers select what they want from a searchable catalog and start playing it right away, pausing or resuming later if needed. This approach replaces the need for physi…
Our read on the site
The SEO health of Netflix's website is critically compromised due to the absence of essential on-page elements such as title tags, meta descriptions, and header tags. Additionally, significant technical issues exist, including missing robots.txt and sitemap files, which hinder search engine indexing and user experience…
netflix.com Traffic and Visitor Engagement
Search engines send netflix.com an estimated 173.3 million visits a month. Effectively all of it is organic — about 173.3 million visits from unpaid results. Spread across 1.6 million ranking keywords, that averages roughly 107 organic visits per keyword.
Monthly visits
173.3M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
173.3M
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
netflix.com AI Visibility
netflix.com scores 67 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
netflix.com LLMS.txt
The llms.txt on netflix.com runs to 139 lines (6,237 characters) across 12 sections, last generated in March 2026. It introduces the site as "Netflix - Watch TV Shows Online, Watch Movies Online". It tells AI engines the business works in Entertainment, Streaming Media and Technology. It describes 3 products, with prices such as Netflix Streaming Service at $6.99/month - $19.99/month and DVD Rental Service at $9.99/month - $19.99/month. Services it lists include Content Streaming and Content Production. The audience it names is Families, Young Adults, Professionals, Students, aged All ages (Global). Technologies it mentions include React, Node.js, AWS, Java and Python. The keywords it claims start with "Netflix", "streaming service", "TV shows" and "movies online". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
139
In the file
Size
6.2K
Characters
Sections
12
Updated Mar 24, 2026
What the file says
# Netflix - Watch TV Shows Online, Watch Movies Online ## About Netflix, Inc. is a leading American subscription video on-demand service that offers a vast library of movies, TV shows, documentaries, and original content to millions of subscribers worldwide. The platform is renowned for its personalized recommendations, user-friendly interface, and accessibility across multiple devices. Netflix has pioneered original programming with critically acclaimed series and films, solidifying its position as a global leader in the entertainment streaming industry. **Areas of Work:** Entertainment, Streaming Media, Technology ## Things to Remember - **Website:** https://netflix.com - **Address:** 100 Winchester Circle, Los Gatos, CA 95032, United States - **Contact:** [email protected] - **Phone:** +1-866-579-7172 - **Hours:** 24/7 - **Timezone:** America/Los_Angeles - **Currency:** USD - **Company Type:** Public - **Employees:** 12000 employees - **Revenue:** $29.7B - **Hiring Status:** Yes, actively hiring ## Products - **Netflix Streaming Service** ($6.99/month - $19.99/month): A subscription-based streaming service offering a wide range of movies, TV shows, and original content across multiple devices. - **Netflix Originals** (Included in subscription): Exclusive content produced by Netflix, including award-winning series, films, and documentaries. - **DVD Rental Service** ($9.99/
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Netflix Streaming Service$6.99/month - $19.99/month
- Netflix OriginalsIncluded in subscription
- DVD Rental Service$9.99/month - $19.99/month
Services it tells AI about
- Content StreamingIncluded in subscription
- Content ProductionNot applicable for direct purchase
Competitors it names
Audience it targets
Families, Young Adults, Professionals, Students · All ages · Global
Company type
Public · actively hiring
netflix.com Organic Keywords
Google lists netflix.com for about 1.6 million keywords, which together bring an estimated 173.3 million organic visits a month.
Ranking keywords
1.6M
Found in Google for this domain
Visits they bring
173.3M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
netflix.com SEO Audit
The latest technical audit of netflix.com scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- HighAdd H1 and H2 Tags
- CriticalCreate Robots.txt File
- CriticalDevelop Sitemap.xml
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
netflix.com Competitors and Alternatives
Netflix, Inc.'s company profile names hulu.com, amazon.com/primevideo and disneyplus.com as competitors. Its own llms.txt adds hbomax.com and apple.com/apple-tv. Outside its market, the domains ranked closest to it in our worldwide ranking are microsoftonline.com, cloudfront.net, sharepoint.com and gandi.net.
netflix.com Company Profile
Netflix operates as an online platform where subscribers can stream a large collection of movies, TV shows, and other video content directly to their screens. The service includes both licensed titles from various studios and productions made in-house. Viewers select what they want from a searchable catalog and start playing it right away, pausing or resuming later if needed. This approach replaces the need for physi…
Founded in 1997 (about 29 years ago), Netflix, Inc. is based in Los Gatos, United States. Its workforce is listed as between 10,001 and 50,000 employees. Its founders are Reed Hastings and Marc Randolph. Its profile files it under Entertainment, with further tags for Streaming Media, Technology and Subscription-Based. Products on record for it: Streaming Video Service, Original Content Production and DVD Rental Service. Reported revenue is $29.7B (2022). Its tagline reads: "Unlimited movies, TV shows, and more".
- Sector
- Entertainment
- Headquarters
- Los Gatos, United States
- Founded
- 1997
- Employees
- 10001-50000
- Revenue
- $29.7B (2022)
- Funding
- Not Disclosed
- Founders
- Reed Hastings, Marc Randolph
- Products
- Streaming Video Service, Original Content Production, DVD Rental Service
netflix.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
netflix.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for netflix.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to netflix.com
Neighbours of #46 in our worldwide ranking — each with its own report.
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