Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#2,330
AI visibility: Grade A+
94
SEO health: Latest audit
57
Visits
135.2M
per month, estimated
Keywords
508.0K
ranking in Google
Organic share
100%
135.2M organic visits
LLMS.txt
Published
141 lines AI engines can read
You're seeing the free preview of nba.com
A snapshot of how nba.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
NBA.com functions as the central hub for professional basketball information, providing real-time scores, detailed player and team statistics, full game schedules, and regular news updates on league happenings. Visitors can also explore options for buying tickets to live events or subscribing to streams that let them follow games from anywhere. The site organizes content around teams, players, and upcoming matchups s…
Our read on the site
The overall SEO health of NBA.com is moderate, with significant opportunities for improvement in performance and accessibility. The site has a solid SEO score but lacks critical on-page elements like H1 tags, which could enhance its visibility and user experience.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
135.2M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
135.2M
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
141
In the file
Size
6.3K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
508.0K
Found in Google for this domain
Visits they bring
135.2M
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
NBA.com functions as the central hub for professional basketball information, providing real-time scores, detailed player and team statistics, full game schedules, and regular news updates on league happenings. Visitors can also explore options for buying tickets to live events or subscribing to streams that let them follow games from anywhere. The site organizes content around teams, players, and upcoming matchups s…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for nba.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #2,330 in our worldwide ranking — each with its own report.
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66
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
85/100
robots ✓ · sitemap ✓
Detected
Fix these first
Updated Feb 26, 2026
# NBA - National Basketball Association ## About The National Basketball Association (NBA) is a premier professional basketball league in North America, comprising 30 teams and showcasing top-tier talent globally. It offers fans real-time scores, schedules, player stats, and breaking news through its digital platforms. Additionally, the NBA engages a worldwide audience with live game streaming via NBA League Pass and promotes basketball culture through merchandise and events. **Areas of Work:** Sports, Entertainment, Media ## Things to Remember - **Website:** https://nba.com - **Address:** 645 Fifth Avenue, New York, NY 10022, United States - **Contact:** [email protected] - **Phone:** +1-212-407-8000 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** 500 employees - **Revenue:** $8.3B - **Hiring Status:** Yes, actively hiring ## Products - **NBA League Pass** ($14.99/month or $99.99/season): A subscription-based service that allows fans to stream live and on-demand NBA games, including regular season, playoffs, and exclusive content. - **NBA Merchandise** (Varies by item): Official NBA apparel, jerseys, accessories, and collectibles featuring team logos and player branding for fans worldwide. - **NBA Tickets** (Varies by game and seating): Purchase tickets to attend live NBA games, including regular
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
Performance
Accessibility
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Audience it targets
Sports Fans, Athletes, Youth, Families · 18-54 · Global
Company type
Private · actively hiring