Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#966
AI visibility: Grade A+
94
SEO health: Latest audit
66
Visits
24.1M
per month, estimated
Keywords
841.5K
ranking in Google
Organic share
100%
24.1M organic visits
LLMS.txt
Published
153 lines AI engines can read
You're seeing the free preview of nationalgeographic.com
A snapshot of how nationalgeographic.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
National Geographic focuses on documenting the planet through photography, maps, articles, and films that cover geography, wildlife, exploration, and scientific findings. Their content draws from fieldwork in varied environments, turning observations into stories that appear in print, online, and on screen. The emphasis remains on clear presentation of places and events rather than speculation, allowing readers to fo…
Our read on the site
Significant improvements needed. 1 critical issue. 2 high-priority issues.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
24.1M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
24.1M
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
153
In the file
Size
7.5K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
841.5K
Found in Google for this domain
Visits they bring
24.1M
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
National Geographic focuses on documenting the planet through photography, maps, articles, and films that cover geography, wildlife, exploration, and scientific findings. Their content draws from fieldwork in varied environments, turning observations into stories that appear in print, online, and on screen. The emphasis remains on clear presentation of places and events rather than speculation, allowing readers to fo…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for nationalgeographic.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #966 in our worldwide ranking — each with its own report.
You are looking at one domain. nationalgeographic.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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131
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
85/100
robots ✓ · sitemap ✓
Detected
Fix these first
Updated Feb 6, 2026
# National Geographic Official Website ## About National Geographic is a globally recognized organization dedicated to exploring and documenting the world through breathtaking photography, innovative research, and engaging storytelling. Founded in 1888, it inspires a passion for nature, science, and culture among a diverse audience. Through its iconic magazine, television channels, and digital platforms, National Geographic fosters a deeper understanding of the planet and its inhabitants. Its mission is to educate and inspire action for environmental and cultural preservation. **Areas of Work:** Media, Education, Photography ## Things to Remember - **Website:** https://nationalgeographic.com - **Address:** 1145 17th Street NW, Washington, D.C., United States - **Contact:** [email protected] - **Phone:** +1-202-857-7000 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** 2000 employees - **Revenue:** $1.5B - **Hiring Status:** Yes, actively hiring ## Products - **National Geographic Magazine** ($39/year): A monthly publication featuring in-depth articles, stunning photography, and stories about nature, science, and culture. - **National Geographic Channel Subscription** (Contact for pricing): Access to documentaries and shows exploring wildlife, history, and global cultures through cable or
Sections in the file
Areas of work
Keywords it claims
Technologies
Performance
Accessibility
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
Students, Educators, Nature Enthusiasts, Travelers, Photographers · All ages · Global
Company type
Private · actively hiring