Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#4,294
AI visibility: Grade A
86
SEO health: Latest audit
98
Visits
1.1M
per month, estimated
Keywords
42.9K
ranking in Google
Organic share
100%
1.1M organic visits
LLMS.txt
Published
138 lines AI engines can read
You're seeing the free preview of nationalarchives.gov.uk
A snapshot of how nationalarchives.gov.uk performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
The National Archives is the official archive of the UK government and for England and Wales. It holds millions of historical documents spanning over a thousand years. The organisation collects, preserves and makes available the records of central government and the courts of law. Staff work to ensure these records remain accessible for future generations while supporting research and public inquiry. Government depar…
Our read on the site
The National Archives website demonstrates strong overall SEO health with high performance and accessibility scores. However, there are several content gaps and minor on-page issues that, if addressed, could further enhance its visibility and user experience.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
1.1M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.1M
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
138
In the file
Size
6.6K
Characters
Sections
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
42.9K
Found in Google for this domain
Visits they bring
1.1M
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
Excellent
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
The National Archives is the official archive of the UK government and for England and Wales. It holds millions of historical documents spanning over a thousand years. The organisation collects, preserves and makes available the records of central government and the courts of law. Staff work to ensure these records remain accessible for future generations while supporting research and public inquiry. Government depar…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for nationalarchives.gov.uk yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #4,294 in our worldwide ranking — each with its own report.
You are looking at one domain. nationalarchives.gov.uk competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
5/8 core fields
100/100
robots ✓ · sitemap ✓
Not detected
Fix these first
12
Updated Mar 7, 2026
# The National Archives ## About The National Archives is the official archive and publisher for the UK government, preserving over 1,000 years of history. It serves as a vital resource for researchers, historians, and the public by providing access to an extensive collection of documents and records. The organization is committed to ensuring that the nation's historical records are safeguarded and accessible for future generations. Through various programs and initiatives, it promotes understanding and engagement with the UK's heritage. **Areas of Work:** Government Archives, Public Sector, Information Management ## Things to Remember - **Website:** https://nationalarchives.gov.uk - **Address:** Kew, Richmond, London TW9 4DU, United Kingdom - **Contact:** [email protected] - **Phone:** +44 20 8876 3444 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** Europe/London - **Currency:** GBP - **Company Type:** Public - **Employees:** 450 employees - **Revenue:** Not Disclosed - **Hiring Status:** Yes, actively hiring ## Products - **Archival Research Services** (Contact for pricing): Access to historical documents and records for research purposes, including government papers, legal records, and more. - **Public Records Access** (Free for basic access, fees for copies): Online and on-site access to public records for personal or professional use, including census data
Sections in the file
Areas of work
Keywords it claims
Technologies
SEO
Excellent
Performance
Excellent
Accessibility
Excellent
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
Researchers, Historians, Students, Educators, General Public · All ages · Global
Company type
Public · actively hiring