Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#68
AI visibility: Grade A+
90
SEO health: Latest audit
69
Visits
17.9M
per month, estimated
Keywords
2.7M
ranking in Google
Organic share
100%
17.9M organic visits
LLMS.txt
Published
150 lines AI engines can read
You're seeing the free preview of msn.com
A snapshot of how msn.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
MSN operates as a web portal that pulls together news stories, weather forecasts, sports scores, entertainment coverage, and financial market information from a variety of outside publishers. The site organizes this material into clear sections so visitors can move from headlines to deeper articles without leaving the page. It also provides quick links to email, search, and basic productivity tools, giving people a s…
Our read on the site
The overall SEO health of msn.com is concerning, with significant issues in on-page optimization and performance. While the site scores well in accessibility and SEO, the lack of a meta description and H1 tags, combined with a low performance score, indicate critical areas for improvement.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
17.9M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
17.9M
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
150
In the file
Size
5.9K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
2.7M
Found in Google for this domain
Visits they bring
17.9M
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
Excellent
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
MSN operates as a web portal that pulls together news stories, weather forecasts, sports scores, entertainment coverage, and financial market information from a variety of outside publishers. The site organizes this material into clear sections so visitors can move from headlines to deeper articles without leaving the page. It also provides quick links to email, search, and basic productivity tools, giving people a s…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for msn.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #68 in our worldwide ranking — each with its own report.
You are looking at one domain. msn.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✗
Detected
Fix these first
Updated Mar 4, 2026
# MSN - News, Entertainment, Sports & Lifestyle ## About MSN is a leading web portal and online service provider under Microsoft Corporation, offering a wide range of content including news, entertainment, sports, and lifestyle articles. It serves millions of users globally with personalized and relevant information, leveraging advanced technology to enhance user engagement. With a focus on delivering a seamless browsing experience, MSN remains a trusted source for daily updates and services. **Areas of Work:** Online Media, Web Portal, Technology ## Things to Remember - **Website:** https://msn.com - **Address:** One Microsoft Way, Redmond, WA 98052, United States - **Contact:** [email protected] - **Phone:** +1-425-882-8080 - **Hours:** 24/7 - **Timezone:** America/Los_Angeles - **Currency:** USD - **Company Type:** Public - **Employees:** 1000 employees - **Revenue:** $1.2B - **Hiring Status:** Yes, actively hiring ## Products - **MSN News** (Free): A comprehensive news platform delivering the latest updates on global events, politics, and more. - **MSN Entertainment** (Free): A hub for celebrity news, movie reviews, and entertainment updates. - **MSN Sports** (Free): Real-time sports scores, highlights, and analysis across various sports. - **MSN Lifestyle** (Free): Articles and tips on health, fashion, travel, and wellness. ## Services - **Personalized Content Delivery*
Sections in the file
Areas of work
Keywords it claims
Technologies
Performance
Accessibility
Excellent
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
General Public, Professionals, Students · 18-54 · Global
Company type
Public · actively hiring