msf.org — August 2026 traffic, keywords & AI visibility

msf.org draws an estimated 151,600 visits a month from search engines. Effectively all of it is organic — about 151,600 visits from unpaid results. Spread across 39,100 ranking keywords, that averages roughly 3.9 organic visits per keyword.

On our AI visibility scale msf.org earns 90 of 100 points, a grade A+. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).

The llms.txt on msf.org runs to 140 lines (6,980 characters) across 12 sections, last generated in March 2026. It introduces the site as "Médecins Sans Frontières (MSF) - International Medical Humanitarian Organization". It tells AI engines the business works in Non-profit, Healthcare and Humanitarian Aid. It describes 3 products, including Emergency Medical Kits, Vaccination Campaigns and Mobile Clinics. Services it lists include Emergency Medical Care, Surgical Services, Mental Health Support and Epidemic Response. The audience it names is Vulnerable populations, Displaced persons, Crisis-affected communities, Donors, Volunteers, aged All ages (Global). Technologies it mentions include HTML5, CSS3, JavaScript, CMS and Cloudflare. The keywords it claims start with "Médecins Sans Frontières", "MSF", "medical humanitarian aid" and "emergency medical care".

# Médecins Sans Frontières (MSF) - International Medical Humanitarian Organization

## About
Médecins Sans Frontières (MSF) is an international, independent organization providing medical assistance to people affected by conflict, epidemics, disasters, or exclusion from healthcare. Founded in 1971, MSF operates in over 70 countries, delivering emergency medical care, vaccinations, and surgical services. The organization is committed to impartial and effective medical support, regardless of race, religion, or political affiliation. MSF's mission is to save lives and alleviate suffering through direct medical intervention and advocacy.

**Areas of Work:** Non-profit, Healthcare, Humanitarian Aid

## Things to Remember
- **Website:** https://msf.org
- **Address:** Rue de Lausanne 78, 1202 Geneva, Switzerland
- **Contact:** [email protected]
- **Phone:** +41-22-849-84-84
- **Hours:** 24/7
- **Timezone:** Europe/Zurich
- **Currency:** CHF
- **Company Type:** Private
- **Employees:** 4500
- **Revenue:** $1.5B
- **Hiring Status:** Yes, actively hiring

## Products
- **Emergency Medical Kits** (Contact for pricing): Pre-assembled kits for rapid deployment in crisis zones, containing essential medical supplies for emergency care.
- **Vaccination Campaigns** (Funded through donations): Organized programs to provide vaccinations against diseases like measles, cholera, and yellow fever in vulne

Google lists msf.org for about 39,100 keywords, which together bring an estimated 151,600 organic visits a month.

The latest technical audit of msf.org scored 87 out of 100 overall. Accessibility is its weakest area at 68, while SEO scores highest at 92. The audit makes 10 recommendations in all, and 2 of the 4 listed first are rated high priority or critical.

Médecins Sans Frontières (MSF)'s company profile names redcross.org, care.org and oxfam.org as competitors. Its own llms.txt adds doctorswithoutborders.org, unicef.org and worldvision.org. Outside its market, the domains ranked closest to it in our worldwide ranking are open-internet.nl, stability.ai, ptb.de and dditscdn.com.

redcross.org

care.org

oxfam.org

doctorswithoutborders.org

unicef.org

worldvision.org