Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#28,668
AI visibility: Grade A+
97
SEO health: Latest audit
68
Visits
427.7K
per month, estimated
Keywords
105.4K
ranking in Google
Organic share
100%
427.3K organic visits
LLMS.txt
Published
136 lines AI engines can read
You're seeing the free preview of mscdirect.com
A snapshot of how mscdirect.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
MSC Industrial Supply distributes metalworking tools and a full line of MRO products that shops and plants use every day. The company keeps a large stock of items from established suppliers so customers can order drills, cutters, abrasives, safety equipment, and facility maintenance goods without waiting weeks for delivery. Its website groups products into straightforward categories, letting users search and compare…
Our read on the site
Significant improvements needed. 1 critical issue.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
427.7K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
427.3K
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
136
In the file
Size
5.3K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
105.4K
Found in Google for this domain
Visits they bring
427.3K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
Excellent
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
MSC Industrial Supply distributes metalworking tools and a full line of MRO products that shops and plants use every day. The company keeps a large stock of items from established suppliers so customers can order drills, cutters, abrasives, safety equipment, and facility maintenance goods without waiting weeks for delivery. Its website groups products into straightforward categories, letting users search and compare…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for mscdirect.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #28,668 in our worldwide ranking — each with its own report.
You are looking at one domain. mscdirect.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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408
0.1% of its search traffic
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✓
Detected
Fix these first
Updated Sep 1, 2026
# MSC Industrial Supply Co. ## About MSC Industrial Supply Co. is a leading North American distributor of metalworking and maintenance, repair and operations products and services. The company serves a wide range of industries including automotive, aerospace, government and general manufacturing with a broad catalog of tools, equipment and supplies. MSC focuses on helping customers improve productivity and reduce costs through technical expertise and supply chain solutions. **Areas of Work:** Industrial Distribution, Metalworking, MRO Supplies, Manufacturing Support ## Things to Remember - **Website:** https://www.mscdirect.com - **Address:** 75 Maxess Road, Melville, NY 11747, United States - **Contact:** [email protected] - **Phone:** +1-800-645-7270 - **Hours:** Mon-Fri: 8AM-8PM ET - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Public - **Employees:** 7000 - **Revenue:** $3.8B - **Hiring Status:** Yes, actively hiring ## Products - **Cutting Tools** (Contact for pricing): Wide selection of drills, end mills, taps and inserts for precision machining - **Safety Equipment** (Contact for pricing): Personal protective gear, gloves, eyewear and hearing protection - **Abrasives** (Contact for pricing): Grinding wheels, sandpaper, belts and finishing products ## Services - **Inventory Management** (Contact for quote): Vending solutions and
Sections in the file
Areas of work
Keywords it claims
Technologies
Performance
Accessibility
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
Manufacturers, Industrial businesses, Maintenance professionals · 25-65 · North America
Company type
Public · actively hiring