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Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#122,014
AI visibility: Grade D
59
SEO health: Latest audit
0
Visits
4.5K
per month, estimated
Keywords
1.3K
ranking in Google
Organic share
100%
4.5K organic visits
LLMS.txt
Published
75 lines AI engines can read
You're seeing the free preview of morningstar.co.uk
A snapshot of how morningstar.co.uk performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Morningstar UK delivers in-depth investment research and portfolio tools aimed at both everyday investors and professional advisors. The platform pulls together fund ratings, stock analysis, and market data drawn from years of tracking performance across global markets. Users get straightforward breakdowns on fees, risks, and returns without the usual sales spin. Over time the service has grown to cover retirement pl…
Our read on the site
The overall SEO health of https://morningstar.co.uk is critically poor, with missing essential on-page elements such as title, meta description, and H1 tags. Additionally, several technical issues, including the absence of a viewport tag, robots.txt, and sitemap.xml, further hinder the site's performance and visibility…
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
4.5K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
4.5K
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
75
In the file
Size
3.8K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
1.3K
Found in Google for this domain
Visits they bring
4.5K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Morningstar UK delivers in-depth investment research and portfolio tools aimed at both everyday investors and professional advisors. The platform pulls together fund ratings, stock analysis, and market data drawn from years of tracking performance across global markets. Users get straightforward breakdowns on fees, risks, and returns without the usual sales spin. Over time the service has grown to cover retirement pl…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for morningstar.co.uk yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
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links on file
Neighbours of #122,014 in our worldwide ranking — each with its own report.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
6/8 core fields
0/100
robots ✗ · sitemap ✗
Not detected
Fix these first
Updated May 30, 2026
# Morningstar UK | Independent Investment Research ## About Morningstar UK supplies independent investment research and data to help people make clearer decisions about their money. The service covers fund analysis, stock screening, and portfolio tracking with an emphasis on costs and risks. Users include both private investors building their own plans and advisors managing client assets. Content ranges from daily market updates to detailed retirement guides and diversification strategies. The platform avoids product promotion and sticks to factual ratings and performance history. Over the years it has become a trusted reference for comparing investments across different asset classes. Tools allow users to stress-test portfolios and review allocation against personal goals. Regular commentary explains how economic shifts and regulatory changes may affect holdings. The UK edition adds local market coverage and tax considerations relevant to British investors. Many start with free articles and later subscribe for advanced screening and reports. The approach focuses on education so users understand what they are buying and why. Data is presented plainly without hype so readers can judge for themselves. Coverage includes global funds alongside UK-specific options. The team continues to refine models for rating funds and equities based on long-term results. Subscribers value the co
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
Performance
Accessibility
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Company type
Public