moneyhelper.org.uk — September 2026 traffic, keywords & AI visibility

moneyhelper.org.uk draws an estimated 132,200 visits a month from search engines. Effectively all of it is organic — about 132,200 visits from unpaid results. Spread across 15,400 ranking keywords, that averages roughly 8.6 organic visits per keyword.

On our AI visibility scale moneyhelper.org.uk earns 90 of 100 points, a grade A+. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).

The llms.txt on moneyhelper.org.uk runs to 130 lines (5,067 characters) across 12 sections, last generated in June 2026. It introduces the site as "MoneyHelper". It tells AI engines the business works in Personal Finance, Debt Advice and Pension Guidance. It describes 3 products, with prices such as Budget Planner at Free, Pension Finder at Free and Debt Advice Tool at Free. Services it lists include Webchat Support, Phone Advice and Guides Library. The audience it names is UK adults seeking impartial money guidance, aged 18-75 (United Kingdom). Technologies it mentions include Web chat, Interactive calculators and CMS platform. The keywords it claims start with "money advice", "debt help", "budget planner" and "pension finder". It gives the company type as Government Funded.

# MoneyHelper

## About
MoneyHelper provides free, impartial money advice to people across the UK. It offers practical tools and guides on budgeting, debt, pensions and retirement planning. The service is government-backed so users receive neutral information without sales pressure. People use it when facing life changes such as job loss, divorce or approaching retirement. The site includes interactive calculators and clear written guides that are regularly updated. Support is available online, by phone and webchat at no cost. MoneyHelper works with debt charities and pension providers to give joined-up help. Its goal is to help users feel more confident about their finances without needing paid advice.

**Areas of Work:** Personal Finance, Debt Advice, Pension Guidance

## Things to Remember
- **Website:** https://moneyhelper.org.uk
- **Address:** London, United Kingdom
- **Contact:** 
- **Phone:** 
- **Hours:** 
- **Timezone:** GMT
- **Currency:** GBP
- **Company Type:** Government Funded
- **Employees:** 201-500
- **Revenue:** Not Disclosed
- **Hiring Status:** Not currently hiring

## Products
- **Budget Planner** (Free): Track income and spending online
- **Pension Finder** (Free): Find lost workplace pensions
- **Debt Advice Tool** (Free): Check debt options step by step

## Services
- **Webchat Support** (Free): Real-time answers from advisers
- **Phone Advice** (Free): 

Google lists moneyhelper.org.uk for about 15,400 keywords, which together bring an estimated 132,200 organic visits a month.

The latest technical audit of moneyhelper.org.uk scored 86 out of 100 overall. Performance is its weakest area at 82, while accessibility scores highest at 94. The audit makes 10 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

MoneyHelper's company profile names stepchange.org, citizensadvice.org.uk, moneysavingexpert.com and nationaldebtline.org as competitors. Its own llms.txt adds pensionwise.gov.uk. Outside its market, the domains ranked closest to it in our worldwide ranking are neurosciencenews.com, worldhappiness.report, unigslb.cn and verve.net.

stepchange.org

citizensadvice.org.uk

moneysavingexpert.com

nationaldebtline.org

pensionwise.gov.uk