mlb.com — August 2026 traffic, keywords & AI visibility

mlb.com draws an estimated 181.0 million visits a month from search engines. Effectively all of it is organic — about 181.0 million visits from unpaid results. Paid search contributes only about 53,000 visits a month. Spread across 822,100 ranking keywords, that averages roughly 220 organic visits per keyword.

On our AI visibility scale mlb.com earns 78 of 100 points, a grade B. It takes full marks for LLMS.txt. The biggest gap is Company profile, at 16 of 25 points (5/8 core fields), worth 9 points if closed. It also loses points on Crawlability (5/10), Structured data (0/5) and SEO health (17/20).

The llms.txt on mlb.com runs to 133 lines (5,618 characters) across 12 sections, last generated in June 2026. It introduces the site as "Major League Baseball". It tells AI engines the business works in Professional Sports, Live Events and Broadcasting. It describes 3 products, including MLB.TV, Official Merchandise and Season Tickets. Services it lists include Broadcast Rights, Sponsorship Packages and Youth Clinics. Technologies it mentions include Streaming platforms, Analytics dashboards and Ticketing systems. The keywords it claims start with "baseball", "mlb", "sports league" and "major league".

# Major League Baseball

## About
Major League Baseball operates as the top tier of professional baseball in North America with a long history of delivering high level competition. Teams across the United States and Canada play a 162 game schedule each year that leads into the postseason. Fans follow their favorite clubs through local broadcasts and national coverage that highlights star players and rivalries. The league works with clubs on rules, scheduling and player development programs that keep the game competitive. Revenue comes from ticket sales, television deals, merchandise and sponsorships that support operations. MLB also runs youth initiatives and community programs that grow interest in the sport at younger ages. Data and analytics have become central to how teams build rosters and manage games. The league maintains strict standards for facilities, umpiring and player conduct. International talent flows into the league through the draft and free agency from countries like the Dominican Republic, Japan and Cuba. Partnerships with broadcasters and streaming services expand reach to audiences worldwide.

**Areas of Work:** Professional Sports, Live Events, Broadcasting

## Things to Remember
- **Website:** https://mlb.com
- **Address:** New York, United States
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- **Company Type:** Private
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Google lists mlb.com for about 822,100 keywords, which together bring an estimated 181.0 million organic visits a month.

The latest technical audit of mlb.com scored 54 out of 100 overall. Performance is its weakest area at 14, while SEO scores highest at 85. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

Major League Baseball's company profile names nfl.com, nba.com, nhl.com and mls.com as competitors. Its own llms.txt adds fifa.com and uefa.com. Outside its market, the domains ranked closest to it in our worldwide ranking are uber.com, asus.com, g.co and stripchat.com.

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