Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Loading…
Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#65,167
AI visibility: Grade D
56
SEO health: Latest audit
0
Visits
7.6K
per month, estimated
Keywords
20.8K
ranking in Google
Organic share
100%
7.6K organic visits
LLMS.txt
Published
142 lines AI engines can read
You're seeing the free preview of mitre10.com.au
A snapshot of how mitre10.com.au performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Mitre 10 operates as a leading Australian hardware and home improvement retailer with a strong network of independently owned stores across the country. The business focuses on supplying quality tools, building materials, paint, gardening equipment and household essentials to everyday customers and trade professionals alike. Stores emphasise friendly local service combined with competitive pricing on well-known brand…
Our read on the site
The overall SEO health of https://mitre10.com.au is critically poor, with missing essential on-page elements such as title, meta description, and H1 tags. Additionally, significant technical issues exist, including the absence of a robots.txt file and a sitemap, which severely impact the site's visibility and performan…
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
7.6K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
7.6K
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
142
In the file
Size
6.8K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
20.8K
Found in Google for this domain
Visits they bring
7.6K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Mitre 10 operates as a leading Australian hardware and home improvement retailer with a strong network of independently owned stores across the country. The business focuses on supplying quality tools, building materials, paint, gardening equipment and household essentials to everyday customers and trade professionals alike. Stores emphasise friendly local service combined with competitive pricing on well-known brand…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for mitre10.com.au yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #65,167 in our worldwide ranking — each with its own report.
You are looking at one domain. mitre10.com.au competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
A brand name or a domain — the whole overview loads in seconds.
0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
5/8 core fields
0/100
robots ✗ · sitemap ✗
Not detected
Fix these first
Updated Aug 31, 2026
# Mitre 10 Australia ## About Mitre 10 operates as a leading Australian hardware and home improvement retailer with a strong network of independently owned stores across the country. The business focuses on supplying quality tools, building materials, paint, gardening equipment and household essentials to everyday customers and trade professionals alike. Stores emphasise friendly local service combined with competitive pricing on well-known brands. Mitre 10 supports both DIY enthusiasts tackling weekend projects and serious tradespeople needing reliable supplies for larger jobs. The company has built its reputation over decades by stocking practical products that solve real home and garden challenges. Franchise owners tailor each store to the needs of their local community while benefiting from national buying power and marketing support. Online shopping options allow customers to browse stock, check availability and arrange click-and-collect or delivery. Mitre 10 continues to expand its range of trade-focused products and services to capture a larger share of the professional market. The retailer invests in staff training so team members can offer helpful advice on product selection and project planning. Seasonal promotions and in-store demonstrations help customers discover new tools and techniques. **Areas of Work:** Retail, Hardware Retail, Home Improvement ## Things to
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
Performance
Accessibility
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Audience it targets
Australia
Company type
Private