migros.ch — September 2026 traffic, keywords & AI visibility

migros.ch draws an estimated 11,900 visits a month from search engines. Effectively all of it is organic — about 11,900 visits from unpaid results. Spread across 6,408 ranking keywords, that averages roughly 1.9 organic visits per keyword.

On our AI visibility scale migros.ch earns 92 of 100 points, a grade A+. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25).

The llms.txt on migros.ch runs to 152 lines (8,074 characters) across 12 sections, last generated in May 2026. It introduces the site as "Migros - Swiss Supermarket & Online Grocery Delivery". It tells AI engines the business works in Grocery Retail, Online Food Delivery and Sustainable Consumer Goods. It describes 4 products, with prices such as Migros Bio Organic Vegetables at CHF 5-15/kg, Migros Ready Meals at CHF 8-12 and Household Cleaners at CHF 3-7. Services it lists include Home Grocery Delivery, Cumulus Loyalty Program, Click & Collect and Personalized Shopping Lists. The audience it names is Swiss families, urban professionals, aged 25-65 (Switzerland). Technologies it mentions include HTTPS Security, Mobile Viewport Optimization, Robots.txt, E-commerce Platform and Responsive Design. The keywords it claims start with "Migros", "grocery delivery", "online shopping" and "Swiss supermarket". It gives the company type as Cooperative.

# Migros - Swiss Supermarket & Online Grocery Delivery

## About
Migros is the go-to cooperative for Swiss grocery needs, blending traditional supermarkets with seamless online ordering and home delivery. It stocks everything from crisp veggies and artisan breads to cleaning supplies and organic specialties under its own brands. Shoppers love the focus on local sourcing, ensuring peak freshness and support for Swiss agriculture. The platform caters to meal planners with recipe integrations and smart lists that save time. Delivery is reliable across cities like Zurich, Geneva, and beyond, with options for same-day service. Sustainability drives choices like reusable packaging and bio-certified lines. Families find value in bulk buys and kid-approved snacks, while health buffs grab nutrient-packed options. The Cumulus loyalty app unlocks points for freebies and deals. Migros evolves with trends, adding vegan ranges and zero-plastic initiatives. Physical stores complement online for click-and-collect ease. Community ties run deep through sponsorships and fresh food donations. Online tools predict needs based on past buys. It's built for convenience in fast-paced Swiss life. Quality checks ensure every order delights. From breakfast staples to dinner kits, coverage is comprehensive. The cooperative ethos keeps prices fair without cutting corners. Digital security and user-friendly 

Google lists migros.ch for about 6,408 keywords, which together bring an estimated 11,900 organic visits a month.

The latest technical audit of migros.ch scored 96 out of 100 overall. All 3 sub-scores are 90 or above. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

Migros's company profile names https://coop.ch, https://alnatura.ch, https://lidl.ch and https://spar.ch as competitors. Its own llms.txt adds https://denner.ch and https://farmy.ch. Outside its market, the domains ranked closest to it in our worldwide ranking are int-azure-api.net, yakkun.com, njit.edu and rev.com.

https://coop.ch

https://alnatura.ch

https://lidl.ch

https://spar.ch

https://denner.ch

https://farmy.ch