merlot.org — September 2026 traffic, keywords & AI visibility

Search engines send merlot.org an estimated 18,800 visits a month. Effectively all of it is organic — about 18,800 visits from unpaid results. Spread across 4,272 ranking keywords, that averages roughly 4.4 organic visits per keyword.

merlot.org scores 59 out of 100 on our AI visibility scale, grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).

The llms.txt on merlot.org runs to 131 lines (6,785 characters) across 12 sections, last generated in September 2026. It introduces the site as "Sharing peer-reviewed online learning materials for higher education". It tells AI engines the business works in Open Educational Resources, Higher Education Technology and E-Learning Platforms. It describes 3 products, with prices such as MERLOT Repository at Free, Assignments Database at Free and Editorial Review System at Free. Services it lists include Content Discovery, Community Forums and Material Submission. The audience it names is Higher education faculty and students, aged 18+ (Global). Technologies it mentions include Web platform, Search indexing and User accounts. The keywords it claims start with "open educational resources", "peer-reviewed materials", "higher education" and "faculty resources".

# Sharing peer-reviewed online learning materials for higher education

## About
MERLOT operates as a key platform for open educational resources, giving faculty and learners direct access to thousands of vetted teaching materials. Launched through the California State University system, it focuses on peer-reviewed content that spans interactive simulations, full course modules, and discipline-specific tools. Faculty use the site to locate reliable supplements for lectures or flipped classrooms without spending hours hunting across the open web. Students gain free access to materials that go beyond standard textbooks and support deeper learning. Editorial boards made up of subject experts review submissions to keep quality and relevance high across humanities, sciences, and professional fields. Members add their own reviews, sample assignments, and original creations, which keeps the collection current and practical. The platform has grown to include videos, animations, and adaptive learning tools while holding to its open-access roots. Universities worldwide rely on it because the no-cost model helps address rising textbook expenses and supports digital course redesigns. Community forums let instructors share ideas on assessment design and teaching approaches that actually work in real classrooms. Public funding has kept the service independent from commercial pressures, allow

Google lists merlot.org for about 4,272 keywords, which together bring an estimated 18,800 organic visits a month.

The latest technical audit of merlot.org scored 0 out of 100 overall. The audit makes 8 recommendations in all.

MERLOT's company profile names oercommons.org, khanacademy.org, coursera.org and edx.org as competitors. Its own llms.txt adds openstax.org and ocw.mit.edu. Outside its market, the domains ranked closest to it in our worldwide ranking are altn.com, stackblitz.com, alamyimages.fr and jobs.ie.

oercommons.org

khanacademy.org

coursera.org

edx.org

openstax.org

ocw.mit.edu