Last updated: August 2026
Global rank: Worldwide · 2026-08
#35,393
AI visibility: Grade A
85
SEO health: Latest audit
70
Visits
2.2M
per month, estimated
Keywords
78.4K
ranking in Google
Organic share
100%
2.2M organic visits
LLMS.txt
Published
137 lines AI engines can read
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mccormick.com Web Traffic Statistics
Key findings
- McCormick & Company, Incorporated (Food & Beverage) is ranked #35,393 worldwide in our August 2026 domain ranking, inside the top 100,000, down 1,289 places from #34,104 in July 2026.
- It is estimated to receive about 2.2 million visits a month from search, 100% of it organic, across 78,400 ranking keywords.
- Its AI visibility score is 85 out of 100 (grade A), with a published llms.txt of 137 lines.
- Its last technical audit scored 70/100, with "Improve Page Load Speed" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #35,393 | ▼ 1,289 |
| July 2026 | #34,104 | ▼ 2,409 |
| June 2026 | #31,695 | — |
| May 2026 | #31,695 | ▼ 3,589 |
| April 2026 | #28,106 | ▲ 2,701 |
| March 2026 | #30,807 | ▼ 2,391 |
| February 2026 | #28,416 | — |
What this company does
McCormick is a company that specializes in spices and seasonings. They develop and sell products like ground spices, blends for specific cuisines, extracts, and sauces that enhance the flavor of food. Starting with basic ingredients sourced globally, they process and package them for use in kitchens everywhere. Their lineup includes well-known brands that have been around for generations, focusing on bringing consist…
Our read on the site
Significant improvements needed. 1 critical issue. 1 high-priority issue.
mccormick.com Traffic and Visitor Engagement
Search engines send mccormick.com an estimated 2.2 million visits a month. Effectively all of it is organic — about 2.2 million visits from unpaid results. Spread across 78,400 ranking keywords, that averages roughly 28 organic visits per keyword.
Monthly visits
2.2M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
2.2M
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
mccormick.com AI Visibility
mccormick.com scores 85 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
mccormick.com LLMS.txt
The llms.txt on mccormick.com runs to 137 lines (6,267 characters) across 12 sections, last generated in March 2026. It introduces the site as "McCormick & Company - Global Leader in Flavor". It tells AI engines the business works in Food & Beverage, Spices and Seasonings and Consumer Goods. It describes 3 products, including Spices and Seasonings, Flavor Solutions and Condiments. Services it lists include Flavor Innovation Consulting and Sustainability Solutions. The audience it names is Home Cooks, Professional Chefs, Food Manufacturers, Retail Consumers, aged All ages (Global). Technologies it mentions include React, Node.js, AWS, PostgreSQL and SAP. The keywords it claims start with "spices", "seasonings", "flavor solutions" and "McCormick spices". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
137
In the file
Size
6.3K
Characters
Sections
12
Updated Mar 21, 2026
What the file says
# McCormick & Company - Global Leader in Flavor ## About McCormick & Company, Incorporated is a global leader in flavor, offering a diverse range of spices, seasonings, and flavor solutions for both consumers and food manufacturers. Founded in 1889, the company enhances culinary experiences with high-quality ingredients across retail and food service sectors. McCormick is dedicated to sustainability and innovation, continuously creating new products to meet evolving consumer tastes worldwide. **Areas of Work:** Food & Beverage, Spices and Seasonings, Consumer Goods ## Things to Remember - **Website:** https://mccormick.com - **Address:** 24 Schilling Road, Hunt Valley, MD 21031, United States - **Contact:** [email protected] - **Phone:** +1-410-771-7301 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Public - **Employees:** 13,000 employees - **Revenue:** $5.6B - **Hiring Status:** Yes, actively hiring ## Products - **Spices and Seasonings** (Contact for pricing): A wide variety of high-quality spices and seasoning blends for home cooks and professional chefs to enhance flavor in everyday meals. - **Flavor Solutions** (Contact for pricing): Customized flavor solutions for food manufacturers and food service providers to create unique and innovative food products. - **Condiments** (Contact for pricing): A range of co
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Spices and SeasoningsContact for pricing
- Flavor SolutionsContact for pricing
- CondimentsContact for pricing
Services it tells AI about
- Flavor Innovation ConsultingContact for quote
- Sustainability SolutionsContact for quote
Competitors it names
Audience it targets
Home Cooks, Professional Chefs, Food Manufacturers, Retail Consumers · All ages · Global
Company type
Public · actively hiring
mccormick.com Organic Keywords
Google lists mccormick.com for about 78,400 keywords, which together bring an estimated 2.2 million organic visits a month.
Ranking keywords
78.4K
Found in Google for this domain
Visits they bring
2.2M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
mccormick.com SEO Audit
The latest technical audit of mccormick.com scored 70 out of 100 overall. Performance is its weakest area at 41, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImprove Page Load Speed
- HighImplement a Robots.txt File
- HighCreate and Submit a Sitemap
- HighOptimize Images
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
mccormick.com Competitors and Alternatives
McCormick & Company, Incorporated's company profile names www.kraftheinzcompany.com, www.unilever.com and www.generalmills.com as competitors. Its own llms.txt adds www.conagrafoods.com and www.nestle.com. Outside its market, the domains ranked closest to it in our worldwide ranking are veripages.com, qemu.org, ym68ejbdzn.ru and jumia.com.eg.
mccormick.com Company Profile
McCormick is a company that specializes in spices and seasonings. They develop and sell products like ground spices, blends for specific cuisines, extracts, and sauces that enhance the flavor of food. Starting with basic ingredients sourced globally, they process and package them for use in kitchens everywhere. Their lineup includes well-known brands that have been around for generations, focusing on bringing consist…
Founded in 1889 (about 137 years ago), McCormick & Company, Incorporated is based in Hunt Valley, United States. Its workforce is listed as between 1,001 and 5,000 employees. It was founded by Willoughby McCormick. Its profile files it under Food & Beverage, with further tags for Spices and Seasonings, Consumer Goods and B2B/B2C. Products on record for it: Spices and Seasonings, Flavor Solutions and Condiments. Reported revenue is $5.6B (2022). Its tagline reads: "Flavoring the World".
- Sector
- Food & Beverage
- Headquarters
- Hunt Valley, United States
- Founded
- 1889
- Employees
- 1001-5000
- Revenue
- $5.6B (2022)
- Funding
- Not Disclosed
- Founders
- Willoughby McCormick
- Products
- Spices and Seasonings, Flavor Solutions, Condiments
mccormick.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
mccormick.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for mccormick.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to mccormick.com
Neighbours of #35,393 in our worldwide ranking — each with its own report.
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