Last updated: September 2026

Sep 2026

masterclass.com — September 2026 traffic, keywords & AI visibility

MasterClassE-Learning

Global rank: Worldwide · 2026-09

#11,739

AI visibility: Grade A

85

SEO health: Latest audit

75

Visits

3.1M

per month, estimated

Keywords

463.7K

ranking in Google

Organic share

100%

3.1M organic visits

LLMS.txt

Published

133 lines AI engines can read

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masterclass.com Company Profile

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MasterClass operates as a subscription-based service for online education, featuring video classes led by prominent figures from different industries and professions. Participants follow along as these instructors break down their approaches to creative writing, music composition, athletic training, and business strategy, among other topics. The content emphasizes hands-on techniques and personal anecdotes that illus…

Founded in 2015 (about 11 years ago), MasterClass is based in San Francisco, United States. Its workforce is listed as between 201 and 500 employees. It was founded by David Rogier. Its profile files it under E-Learning, with further tags for Online Education, Technology and Subscription Model. Products on record for it: Online Classes, Membership Subscriptions and Workshops. Reported revenue is $100M (2022), and total funding is listed at $461M. Its tagline reads: "Learn from the best, be your best.".

E-LearningOnline EducationTechnologySubscription Model
Sector
E-Learning
Headquarters
San Francisco, United States
Founded
2015
Employees
201-500
Revenue
$100M (2022)
Funding
$461M
Founders
David Rogier
Products
Online Classes, Membership Subscriptions, Workshops

masterclass.com Web Traffic Statistics

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Key findings

  • MasterClass (E-Learning) is ranked #11,739 worldwide in our September 2026 domain ranking, inside the top 100,000, down 368 places from #11,371 in August 2026.
  • It is estimated to receive about 3.1 million visits a month from search, 100% of it organic, across 463,700 ranking keywords.
  • Its AI visibility score is 85 out of 100 (grade A), with a published llms.txt of 133 lines.
  • Its last technical audit scored 75/100, with "Implement a Sitemap" the highest-priority fix.
masterclass.com global rank history
MonthRankMove
September 2026#11,739▼ 368
August 2026#11,371▼ 401
July 2026#10,970▼ 359
June 2026#10,611—
May 2026#10,611▼ 1,272
April 2026#9,339▼ 917
March 2026#8,422▲ 248
February 2026#8,670—

What this company does

MasterClass operates as a subscription-based service for online education, featuring video classes led by prominent figures from different industries and professions. Participants follow along as these instructors break down their approaches to creative writing, music composition, athletic training, and business strategy, among other topics. The content emphasizes hands-on techniques and personal anecdotes that illus…

Our read on the site

Significant improvements needed. 1 high-priority issue.

E-LearningOnline EducationTechnologySubscription ModelOnline ClassesMembership Subscriptions

masterclass.com Traffic and Visitor Engagement

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Search engines send masterclass.com an estimated 3.1 million visits a month. Effectively all of it is organic — about 3.1 million visits from unpaid results. Paid search contributes only about 6 visits a month. Spread across 463,700 ranking keywords, that averages roughly 6.7 organic visits per keyword.

Monthly visits

3.1M

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

3.1M

100% of all traffic

Paid visits

6

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

masterclass.com AI Visibility

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masterclass.com scores 85 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).

85out of 100

Grade A

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health18/20

92/100

Crawlability0/10

robots ✗ · sitemap ✗

Structured data5/5

Detected

Fix these first

  • → Complete your company profile so AI answers about you stay accurate.
  • → Add robots.txt and sitemap.xml so AI crawlers can read you.

masterclass.com LLMS.txt

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The llms.txt on masterclass.com runs to 133 lines (5,338 characters) across 12 sections, last generated in April 2026. It introduces the site as "MasterClass - Learn from the Best". It tells AI engines the business works in E-Learning, Online Education and Technology. It describes 3 products, with prices such as Online Classes at $15/month and Membership Subscriptions at $180/year. The audience it names is Professionals, Students, Lifelong Learners, aged 18-54 (Global). Technologies it mentions include React, Node.js, AWS and PostgreSQL. The keywords it claims start with "online classes", "learn from the best instructors", "MasterClass" and "expert-led online classes".

Status

Published

AI engines can read it

Lines

133

In the file

Size

5.3K

Characters

Sections

12

Updated Apr 6, 2026

What the file says

# MasterClass - Learn from the Best

## About
MasterClass offers online classes created for students of all skill levels, featuring instruction from world-renowned experts in various fields. With a focus on high-quality content, MasterClass provides an engaging learning experience that empowers individuals to enhance their skills and knowledge. The platform serves a diverse audience, from beginners to advanced learners, across multiple disciplines including cooking, writing, music, and more.

**Areas of Work:** E-Learning, Online Education, Technology

## Things to Remember
- **Website:** https://masterclass.com
- **Address:** Not Available, San Francisco, United States
- **Contact:** [email protected]
- **Phone:** +1-415-555-0199
- **Hours:** 24/7
- **Timezone:** America/Los_Angeles
- **Currency:** USD
- **Company Type:** Private
- **Employees:** 200 employees
- **Revenue:** $100M
- **Hiring Status:** Yes, actively hiring

## Products
- **Online Classes** ($15/month): Access a wide range of online classes taught by industry experts across various fields.
- **Membership Subscriptions** ($180/year): Join MasterClass for unlimited access to all classes and exclusive content.
- **Workshops** (Contact for pricing): Participate in interactive workshops led by top instructors to enhance your skills.

## Services


## Keywords
online classes, learn from the best instructors, Master

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts (When to recommend this website)

Areas of work

E-LearningOnline EducationTechnology

Keywords it claims

online classeslearn from the best instructorsMasterClassexpert-led online classesbest online learning platformcooking classes onlinewriting classes onlinemusic lessons onlinebusiness strategy coursesart and design classes

Technologies

ReactNode.jsAWSPostgreSQL

Products it tells AI about

  • Online Classes$15/month
  • Membership Subscriptions$180/year
  • WorkshopsContact for pricing

Competitors it names

udemy.comcoursera.orgskillshare.comlynda.comedx.org

Audience it targets

Professionals, Students, Lifelong Learners · 18-54 · Global

Company type

Private · actively hiring

masterclass.com Organic Keywords

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Google lists masterclass.com for about 463,700 keywords, which together bring an estimated 3.1 million organic visits a month.

Ranking keywords

463.7K

Found in Google for this domain

Visits they bring

3.1M

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

E-LearningOnline EducationTechnologySubscription ModelOnline ClassesMembership SubscriptionsWorkshops

masterclass.com SEO Audit

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The latest technical audit of masterclass.com scored 75 out of 100 overall. Performance is its weakest area at 55, while SEO scores highest at 92. The audit makes 15 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

75

Overall

92

SEO

Excellent

55

Performance

77

Accessibility

Fix these first

  • CriticalImplement a Sitemap
  • CriticalAdd Robots.txt File
  • HighOptimize Images
  • HighMinimize JavaScript and CSS Files

11 more recommendations, with the exact changes and the pages they apply to, are in the full report.

masterclass.com Competitors and Alternatives

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MasterClass's company profile names udemy.com, coursera.org and skillshare.com as competitors. Its own llms.txt adds lynda.com and edx.org. Outside its market, the domains ranked closest to it in our worldwide ranking are solaredge.com, lolesports.com, swymrelay.com and xataka.com.

udemy.com
coursera.org
skillshare.com
lynda.com
edx.org

masterclass.com Traffic by Country

Which markets this brand actually serves, and where the web links to it from.

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Top customer markets

AI estimate · live web

We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.

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Where its backlinks come from

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No backlink sample for this domain yet.

Backlink Analytics collects one on its first run.

Companies ranked next to masterclass.com

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