Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#19,396
AI visibility: Grade A
85
SEO health: Latest audit
87
Visits
23.5K
per month, estimated
Keywords
8.6K
ranking in Google
Organic share
100%
23.5K organic visits
LLMS.txt
Published
151 lines AI engines can read
You're seeing the free preview of massey.ac.nz
A snapshot of how massey.ac.nz performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Massey University, also known by its Maori name Te Kunenga ki Pūrehuroa, operates as a New Zealand tertiary provider delivering undergraduate and postgraduate degrees along with diplomas and certificates. The institution runs programs across multiple campuses and through distance learning formats, allowing students to study subjects ranging from sciences and business to creative arts and health. Its structure support…
Our read on the site
The overall SEO health of Massey University is relatively strong, with a high accessibility score and good SEO practices. However, there are critical areas for improvement, particularly in technical SEO and content gaps that could enhance visibility and user engagement.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
23.5K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
23.5K
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
151
In the file
Size
7.0K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
8.6K
Found in Google for this domain
Visits they bring
23.5K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
Excellent
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Massey University, also known by its Maori name Te Kunenga ki Pūrehuroa, operates as a New Zealand tertiary provider delivering undergraduate and postgraduate degrees along with diplomas and certificates. The institution runs programs across multiple campuses and through distance learning formats, allowing students to study subjects ranging from sciences and business to creative arts and health. Its structure support…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for massey.ac.nz yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #19,396 in our worldwide ranking — each with its own report.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
92/100
robots ✗ · sitemap ✗
Detected
Fix these first
Updated Feb 10, 2026
# Massey University Official Website ## About Te Kunenga ki Pūrehuroa Massey University is a leading educational institution in New Zealand, offering a diverse range of undergraduate and postgraduate degrees, diplomas, and certificates. The university serves both local and international students with a commitment to innovation and excellence in education and research. With campuses across New Zealand and robust online learning options, Massey University prepares students for future challenges through practical and applied learning. **Areas of Work:** Education, Higher Education, EdTech ## Things to Remember - **Website:** https://massey.ac.nz - **Address:** Private Bag 11 222, Palmerston North 4442, New Zealand - **Contact:** [email protected] - **Phone:** +64-6-350-5701 - **Hours:** Mon-Fri: 8:30AM-5:00PM - **Timezone:** NZST - **Currency:** NZD - **Company Type:** Public - **Employees:** 2500 employees - **Revenue:** $150M - **Hiring Status:** Yes, actively hiring ## Products - **Undergraduate Degrees** (Contact for pricing): A wide range of bachelor’s degree programs across various disciplines including arts, sciences, and business. - **Postgraduate Degrees** (Contact for pricing): Advanced degrees such as master’s and doctoral programs designed for specialized knowledge and research. - **Diplomas and Certificates** (Contact for pricing): Short-term programs and certi
Sections in the file
Areas of work
Keywords it claims
Technologies
Performance
Accessibility
Excellent
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
Students, International Students, Professionals seeking further education · 18-35 · Global
Company type
Public · actively hiring