Last updated: August 2026
Global rank: Worldwide · 2026-08
#30,910
AI visibility: Grade A
85
SEO health: Latest audit
79
Visits
301.4K
per month, estimated
Keywords
23.3K
ranking in Google
Organic share
100%
301.4K organic visits
LLMS.txt
Published
148 lines AI engines can read
You're seeing the free preview of marykay.com
marykay.com Web Traffic Statistics
Key findings
- Mary Kay Inc. (Cosmetics) is ranked #30,910 worldwide in our August 2026 domain ranking, inside the top 100,000, down 1,203 places from #29,707 in July 2026.
- It is estimated to receive about 301,400 visits a month from search, 100% of it organic, across 23,300 ranking keywords.
- Its AI visibility score is 85 out of 100 (grade A), with a published llms.txt of 148 lines.
- Its last technical audit scored 79/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #30,910 | ▼ 1,203 |
| July 2026 | #29,707 | ▼ 5,058 |
| June 2026 | #24,649 | — |
| May 2026 | #24,649 | ▲ 10,092 |
| April 2026 | #34,741 | ▲ 1,989 |
| March 2026 | #36,730 | ▼ 455 |
| February 2026 | #36,275 | — |
What this company does
Mary Kay produces skincare and makeup items meant for regular use in daily routines. The selection covers cleansers, moisturizers, serums, and color cosmetics, with options suited to different skin types and concerns. People can purchase directly through the website or place orders after speaking with an independent beauty consultant who helps match products to personal habits and preferences. The brand has worked w…
Our read on the site
Significant improvements needed. 1 critical issue.
marykay.com Traffic and Visitor Engagement
Search engines send marykay.com an estimated 301,400 visits a month. Effectively all of it is organic — about 301,400 visits from unpaid results. Paid search contributes only about 6 visits a month. Spread across 23,300 ranking keywords, that averages roughly 13 organic visits per keyword.
Monthly visits
301.4K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
301.4K
100% of all traffic
Paid visits
6
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
marykay.com AI Visibility
marykay.com scores 85 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
marykay.com LLMS.txt
The llms.txt on marykay.com runs to 148 lines (5,987 characters) across 12 sections, last generated in April 2026. It introduces the site as "Mary Kay Inc.". It tells AI engines the business works in Cosmetics, Skincare, Direct Selling and Beauty. It describes 4 products, with prices such as Mary Kay® Matte Wear Liquid Foundation at $20, Mary Kay® Eau de Parfum at $50 and Satin Hands® Pampering Set at $36. Services it lists include Personalized Beauty Consultations. The audience it names is Women, Beauty Enthusiasts, Entrepreneurs, aged 18-54 (Global). Technologies it mentions include HTML, CSS, JavaScript, React and Node.js. The keywords it claims start with "Mary Kay skincare", "makeup", "beauty consultant" and "best sellers".
Status
Published
AI engines can read it
Lines
148
In the file
Size
6.0K
Characters
Sections
12
Updated Apr 5, 2026
What the file says
# Mary Kay Inc. ## About Mary Kay Inc. is a global leader in skincare and cosmetics, dedicated to empowering women through beauty and entrepreneurship. With a wide range of products, including skincare, makeup, and fragrance, Mary Kay offers personalized beauty solutions through a network of Independent Beauty Consultants. The company is committed to innovation and quality, providing customers with the best in beauty while fostering a community of empowered women. **Areas of Work:** Cosmetics, Skincare, Direct Selling, Beauty ## Things to Remember - **Website:** https://marykay.com - **Address:** 16251 Dallas Parkway, Suite 100, Addison, TX 75001, United States - **Contact:** [email protected] - **Phone:** +1-800-627-9529 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/Chicago - **Currency:** USD - **Company Type:** Private - **Employees:** 4000 employees - **Revenue:** $3.5B - **Hiring Status:** Yes, actively hiring ## Products - **TimeWise Miracle Set** (Contact for pricing): A complete skincare regimen that helps to reduce the appearance of fine lines and wrinkles. - **Mary Kay® Matte Wear Liquid Foundation** ($20): A long-lasting foundation that provides a matte finish and full coverage. - **Mary Kay® Eau de Parfum** ($50): A luxurious fragrance that embodies the spirit of femininity. - **Satin Hands® Pampering Set** ($36): A hand care set that exfoliates and moist
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- TimeWise Miracle SetContact for pricing
- Mary Kay® Matte Wear Liquid Foundation$20
- Mary Kay® Eau de Parfum$50
- Satin Hands® Pampering Set$36
Services it tells AI about
- Personalized Beauty ConsultationsFree
Competitors it names
Audience it targets
Women, Beauty Enthusiasts, Entrepreneurs · 18-54 · Global
Company type
Private · actively hiring
marykay.com Organic Keywords
Google lists marykay.com for about 23,300 keywords, which together bring an estimated 301,400 organic visits a month.
Ranking keywords
23.3K
Found in Google for this domain
Visits they bring
301.4K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
marykay.com SEO Audit
The latest technical audit of marykay.com scored 79 out of 100 overall. Performance is its weakest area at 43, while SEO scores highest at 92. The audit makes 15 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- HighImplement a Sitemap
- HighCreate a Robots.txt File
- HighOptimize Images for Performance
- HighMinimize JavaScript and CSS Blocking
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
marykay.com Competitors and Alternatives
Mary Kay Inc.'s company profile names avon.com, oriflame.com and thebodyshop.com as competitors. Its own llms.txt adds arbonne.com and beautycounter.com. Outside its market, the domains ranked closest to it in our worldwide ranking are zmxfybjy.com, naydex.net, gxn.net and cn.net.
marykay.com Company Profile
Mary Kay produces skincare and makeup items meant for regular use in daily routines. The selection covers cleansers, moisturizers, serums, and color cosmetics, with options suited to different skin types and concerns. People can purchase directly through the website or place orders after speaking with an independent beauty consultant who helps match products to personal habits and preferences. The brand has worked w…
Founded in 1963 (about 63 years ago), Mary Kay Inc. is based in Addison, United States. Its workforce is listed as between 1,001 and 5,000 employees. It was founded by Mary Kay Ash. Its profile files it under Cosmetics, with further tags for Skincare, Direct Selling and Beauty. Products on record for it: Skincare Products, Makeup Products, Fragrances and Body Care Products. Reported revenue is $3.5B (2022), and total funding is listed at Bootstrapped. Its tagline reads: "Empowering Women Since 1963".
- Sector
- Cosmetics
- Headquarters
- Addison, United States
- Founded
- 1963
- Employees
- 1001-5000
- Revenue
- $3.5B (2022)
- Funding
- Bootstrapped
- Founders
- Mary Kay Ash
- Products
- Skincare Products, Makeup Products, Fragrances, Body Care Products
marykay.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
marykay.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for marykay.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to marykay.com
Neighbours of #30,910 in our worldwide ranking — each with its own report.
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