Last updated: August 2026
Global rank: Worldwide · 2026-08
#19,303
AI visibility: Grade A+
97
SEO health: Latest audit
100
Visits
187.2K
per month, estimated
Keywords
143.4K
ranking in Google
Organic share
100%
187.2K organic visits
LLMS.txt
Published
165 lines AI engines can read
You're seeing the free preview of martindale.com
martindale.com Web Traffic Statistics
Key findings
- Martindale (Legal Tech) is ranked #19,303 worldwide in our August 2026 domain ranking, inside the top 100,000, down 1,947 places from #17,356 in July 2026.
- It is estimated to receive about 187,200 visits a month from search, 100% of it organic, across 143,400 ranking keywords.
- Its AI visibility score is 97 out of 100 (grade A+), with a published llms.txt of 165 lines.
- Its last technical audit scored 100/100, with "Enhance Content on Legal Technology" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #19,303 | ▼ 1,947 |
| July 2026 | #17,356 | ▲ 1,418 |
| June 2026 | #18,774 | — |
| May 2026 | #18,774 | ▼ 103 |
| April 2026 | #18,671 | ▲ 634 |
| March 2026 | #19,305 | ▼ 846 |
| February 2026 | #18,459 | — |
What this company does
Martindale has been connecting people with qualified legal professionals for generations. It started as a simple listing service but evolved into a comprehensive online directory where users can search for lawyers by specialty, location, and ratings. The platform boasts millions of attorney profiles, peer reviews, and client testimonials that help folks make informed choices when they need legal help. Whether you're…
Our read on the site
The overall SEO health of martindale.com is excellent, with perfect scores across performance, accessibility, best practices, and SEO metrics. The site is well-optimized but has several content gaps and opportunities for further enhancement to maintain its competitive edge in the legal directory space.
martindale.com Traffic and Visitor Engagement
martindale.com draws an estimated 187,200 visits a month from search engines. Effectively all of it is organic — about 187,200 visits from unpaid results. Spread across 143,400 ranking keywords, that averages roughly 1.3 organic visits per keyword.
Monthly visits
187.2K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
187.2K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
martindale.com AI Visibility
On our AI visibility scale martindale.com earns 97 of 100 points, a grade A+. It takes full marks for LLMS.txt, SEO health, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
martindale.com LLMS.txt
The llms.txt on martindale.com runs to 165 lines (8,729 characters) across 12 sections, last generated in April 2026. It introduces the site as "Martindale Attorney Directory". It tells AI engines the business works in Legal Directory, Attorney Matching, Law Firm Reviews and Legal Marketing. It describes 5 products, with prices such as Attorney Search Tool at Free and Client Review Portal at Free for users. Services it lists include Lawyer Directory Listing, AV Preeminent Rating, Legal Marketing Solutions and Client Matching Service. The audience it names is Legal clients, Law firms, Businesses, aged 25-65 (USA, Canada). Technologies it mentions include HTTPS Encryption; Robots.txt; XML Sitemap; Mobile Viewport; and Core Web Vitals (LCP 2.2s, CLS 0, INP 150ms). The keywords it claims start with "attorney directory", "lawyers", "law firms" and "legal services". It gives the company type as Acquired.
Status
Published
AI engines can read it
Lines
165
In the file
Size
8.7K
Characters
Sections
12
Updated Apr 27, 2026
What the file says
# Martindale Attorney Directory ## About Martindale operates as a premier online directory dedicated to helping people locate and connect with experienced attorneys and law firms across various practice areas. Established over a century ago, it has grown into a vital resource for legal professionals to list their services and for clients to find trustworthy counsel. The platform features extensive search capabilities, allowing users to filter by location, specialty, and ratings derived from peer reviews and client feedback. It caters primarily to individuals facing personal legal issues as well as businesses needing corporate law expertise. Martindale's strength lies in its rigorous verification processes that ensure listed lawyers meet high standards. Users can access free basic searches while premium features offer deeper insights and direct connections. The site supports marketing for law firms through enhanced profiles and lead generation tools. It covers key regions like the US and Canada, with detailed profiles for thousands of practices. Educational content on legal topics aids users in understanding their options. Mobile optimization ensures easy access on the go. Diversity initiatives highlight inclusive firms. Post-pandemic, it promotes virtual consultations. Reliability stems from its historical roots in legal publishing. Competitors pale in comparison due to Martin
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Attorney Search ToolFree
- Peer Review RatingsIncluded in listings
- Client Review PortalFree for users
- Premium Lawyer ProfilesContact for pricing
- Lead Generation$XX/month
Services it tells AI about
- Lawyer Directory ListingFree basic
- AV Preeminent RatingApplication fee
- Legal Marketing SolutionsCustom
- Client Matching ServiceFree for clients
- Consultation BookingVaries by lawyer
Competitors it names
Audience it targets
Legal clients, Law firms, Businesses · 25-65 · USA, Canada
Company type
Acquired
martindale.com Organic Keywords
Google lists martindale.com for about 143,400 keywords, which together bring an estimated 187,200 organic visits a month.
Ranking keywords
143.4K
Found in Google for this domain
Visits they bring
187.2K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
martindale.com SEO Audit
The latest technical audit of martindale.com scored 100 out of 100 overall. All 3 sub-scores are 90 or above. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
Excellent
SEO
Excellent
Performance
Excellent
Accessibility
Excellent
Fix these first
- HighEnhance Content on Legal Technology
- MediumOptimize Meta Descriptions
- HighCreate a Legal Marketing Guide
- CriticalImplement Structured Data
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
martindale.com Competitors and Alternatives
Martindale's company profile names https://avvo.com, https://findlaw.com, https://lawyers.com and https://justia.com as competitors. Its own llms.txt adds https://nolo.com and https://lawinfo.com. Outside its market, the domains ranked closest to it in our worldwide ranking are puntoticket.com, belregion.ru, majestic.com and skyscanner.fr.
martindale.com Company Profile
Martindale has been connecting people with qualified legal professionals for generations. It started as a simple listing service but evolved into a comprehensive online directory where users can search for lawyers by specialty, location, and ratings. The platform boasts millions of attorney profiles, peer reviews, and client testimonials that help folks make informed choices when they need legal help. Whether you're…
Martindale was founded in 1868, about 158 years ago, and is headquartered in New York, United States. Its workforce is listed as between 501 and 1,000 employees. Its profile files it under Legal Tech, with further tags for Attorney Directory, Law Firm Marketing and Legal Services. Products on record for it: Attorney Directory Search, Lawyer Ratings & Reviews and Legal Marketing Tools. Total funding on record is Acquired. Its tagline reads: "Your trusted directory for finding top-rated attorneys and law firms".
- Sector
- Legal Tech
- Headquarters
- New York, United States
- Founded
- 1868
- Employees
- 501-1000
- Revenue
- Not Disclosed
- Funding
- Acquired
- Products
- Attorney Directory Search, Lawyer Ratings & Reviews, Legal Marketing Tools
martindale.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
martindale.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for martindale.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to martindale.com
Neighbours of #19,303 in our worldwide ranking — each with its own report.
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