marsh.com — September 2026 traffic, keywords & AI visibility

marsh.com draws an estimated 64,500 visits a month from search engines. Effectively all of it is organic — about 64,500 visits from unpaid results. Paid search contributes only about 3 visits a month. Spread across 6,278 ranking keywords, that averages roughly 10 organic visits per keyword.

On our AI visibility scale marsh.com earns 59 of 100 points, a grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).

The llms.txt on marsh.com runs to 150 lines (8,816 characters) across 12 sections, last generated in June 2026. It introduces the site as "Marsh". It tells AI engines the business works in Insurance Broking, Risk Management and Insurance. It describes 4 products, including Global Insurance Programs, Cyber Risk Solutions and Captive Management Services. Services it lists include Risk Assessment, Claims Advocacy, Employee Benefits Consulting and Supply Chain Risk Advisory. Technologies it mentions include Analytics platforms, Policy management systems and Claims tracking tools. The keywords it claims start with "insurance broking", "risk management", "claims advocacy" and "global insurance programs". It gives the company type as Public.

# Marsh

## About
Marsh operates as a leading insurance broker and risk advisor serving organizations across many sectors. The firm helps companies identify exposures and structure coverage that fits their actual operations rather than generic templates. Teams work directly with underwriters to negotiate terms that balance cost and protection. Clients range from mid-market manufacturers to large multinationals that need coordinated programs across borders. Marsh also supplies data-driven insights so risk managers can see patterns before losses occur. Its consulting arm advises on safety programs, supply-chain resilience, and regulatory changes that affect insurance buying. The company maintains offices in major commercial centers so local teams understand regional conditions and regulations. Long-term client relationships are built on consistent service rather than one-off placements. Marsh invests in proprietary analytics that combine claims history with external data to improve renewal outcomes. Training programs keep brokers current on emerging risks such as cyber threats and climate-related exposures. The firm partners with carriers to develop specialized products for industries like construction, healthcare, and energy. Marsh McLennan ownership provides additional resources in consulting and reinsurance when complex programs require them. Annual reviews help clients adjust

Google lists marsh.com for about 6,278 keywords, which together bring an estimated 64,500 organic visits a month.

The latest technical audit of marsh.com scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

Marsh's company profile names aon.com, willistowerswatson.com, ajg.com and hubinternational.com as competitors. Its own llms.txt adds assuredpartners.com and brownandbrown.com. Outside its market, the domains ranked closest to it in our worldwide ranking are thestate.com, hbzy.edu.cn, rosellejewelry.com and ttnet.net.

aon.com

willistowerswatson.com

ajg.com

hubinternational.com

assuredpartners.com

brownandbrown.com