mail.ru — September 2026 traffic, keywords & AI visibility

mail.ru draws an estimated 102,800 visits a month from search engines. Effectively all of it is organic — about 102,800 visits from unpaid results. Spread across 45,200 ranking keywords, that averages roughly 2.3 organic visits per keyword.

On our AI visibility scale mail.ru earns 56 of 100 points, a grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (16/25) and Structured data (0/5).

The llms.txt on mail.ru runs to 127 lines (5,375 characters) across 12 sections, last generated in June 2026. It introduces the site as "Mail.ru". It tells AI engines the business works in Email Services, Internet Portal and Online Advertising. It describes 3 products, with prices such as Mail.ru Email at Free / Paid upgrades, Cloud Storage at Freemium and Mail.ru Games at Free with in-app purchases. Services it lists include Email Hosting and Advertising Network. Technologies it mentions include Webmail, Cloud Storage and Mobile Apps. The keywords it claims start with "email", "webmail", "russian internet" and "cloud storage". It gives the company type as Public.

# Mail.ru

## About
Mail.ru started as one of the first webmail providers in Russia back in the late nineties. Over the years it grew into a full internet company offering email, cloud storage, news, games and social tools all under one roof. The service keeps millions of mailboxes running every day with strong spam filters and simple interface that locals know well. Companies and regular people alike use it for daily communication because it works reliably on both desktop and phones. The team keeps adding features like calendar sync and file sharing without making things complicated. Mail.ru also runs its own search engine and advertising network that helps smaller Russian sites reach audiences. Most of the product decisions still come from Moscow where the main office sits. They focus on keeping data inside the country to match local rules and user expectations. The platform stays free for basic use while offering paid upgrades for extra storage and priority support. Over time Mail.ru became part of a bigger group that also owns VK, yet the mail service keeps its own brand and login.

**Areas of Work:** Email Services, Internet Portal, Online Advertising

## Things to Remember
- **Website:** https://mail.ru
- **Address:** Moscow, Russia
- **Contact:** 
- **Phone:** 
- **Hours:** 
- **Timezone:** 
- **Currency:** 
- **Company Type:** Public
- **Employees:** 1001-5000
- **Reven

Google lists mail.ru for about 45,200 keywords, which together bring an estimated 102,800 organic visits a month.

The latest technical audit of mail.ru scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

Mail.ru's company profile names yandex.ru, rambler.ru, gmail.com and yahoo.com as competitors. Its own llms.txt adds outlook.com. Outside its market, the domains ranked closest to it in our worldwide ranking are microsoft.com, youtube.com, apple.com and instagram.com.

yandex.ru

rambler.ru

gmail.com

yahoo.com

outlook.com