Last updated: September 2026
Global rank: Worldwide · 2026-09
#671,776
AI visibility: Grade A
85
SEO health: Latest audit
92
Visits
108
per month, estimated
Keywords
40
ranking in Google
Organic share
100%
108 organic visits
LLMS.txt
Published
132 lines AI engines can read
You're seeing the free preview of lookback.io
lookback.io Web Traffic Statistics
Key findings
- Lookback (User Research) is ranked #671,776 worldwide in our September 2026 domain ranking, down 44,000 places from #627,776 in August 2026.
- It is estimated to receive about 108 visits a month from search, 100% of it organic, across 40 ranking keywords.
- Its AI visibility score is 85 out of 100 (grade A), with a published llms.txt of 132 lines.
- Its last technical audit scored 92/100, with "Implement Robots.txt" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #671,776 | ▼ 44,000 |
| August 2026 | #627,776 | ▼ 25,468 |
| July 2026 | #602,308 | ▼ 14,874 |
| June 2026 | #587,434 | — |
| May 2026 | #587,434 | ▲ 105,498 |
| April 2026 | #692,932 | ▼ 119,174 |
| March 2026 | #573,758 | ▲ 36,541 |
| February 2026 | #610,299 | — |
What this company does
Lookback offers a platform that helps teams run user interviews and usability tests while capturing video, audio, and notes in one place. Sessions can be conducted live or asynchronously, with easy options to highlight important moments and organize everything afterward. The system makes it straightforward to store recordings and pull out relevant clips without needing multiple tools or complicated setups. This appro…
Our read on the site
Excellent! Strong performance and SEO. 1 high-priority issue.
lookback.io Traffic and Visitor Engagement
lookback.io draws an estimated 108 visits a month from search engines. Effectively all of it is organic — about 108 visits from unpaid results. Spread across 40 ranking keywords, that averages roughly 2.7 organic visits per keyword.
Monthly visits
108
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
108
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
lookback.io AI Visibility
On our AI visibility scale lookback.io earns 85 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
lookback.io LLMS.txt
The llms.txt on lookback.io runs to 132 lines (4,982 characters) across 12 sections, last generated in March 2026. It introduces the site as "Lookback - User Research Platform". It tells AI engines the business works in User Research, UX Design and SaaS. It describes 3 products, including Live User Testing, User Session Recording and Feedback Collection Tools. The audience it names is Product teams, UX professionals, Researchers, aged 25-54 (Global). Technologies it mentions include React, Node.js, AWS and PostgreSQL. The keywords it claims start with "user research", "research tools", "qualitative research" and "research insights".
Status
Published
AI engines can read it
Lines
132
In the file
Size
5.0K
Characters
Sections
12
Updated Mar 31, 2026
What the file says
# Lookback - User Research Platform ## About Lookback is a leading user research platform that empowers organizations to conduct insightful research and gather valuable user feedback. By providing tools for live and recorded user sessions, Lookback enables teams to understand user behavior and preferences, ultimately enhancing product development and user experience. **Areas of Work:** User Research, UX Design, SaaS ## Things to Remember - **Website:** https://lookback.io - **Address:** Not Available, San Francisco, United States - **Contact:** [email protected] - **Phone:** +1-415-555-0199 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/Los_Angeles - **Currency:** USD - **Company Type:** Private - **Employees:** 50 employees - **Revenue:** $5M - **Hiring Status:** Yes, actively hiring ## Products - **Live User Testing** (Contact for pricing): Conduct live user testing sessions to gather real-time feedback from users. - **User Session Recording** (Contact for pricing): Record user sessions to analyze behavior and interactions with your product. - **Feedback Collection Tools** (Contact for pricing): Tools to collect user feedback efficiently and effectively. ## Services ## Keywords user research, research tools, qualitative research, research insights, user experience research, remote research methods, research participant recruitment, research data analysis, researc
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Live User TestingContact for pricing
- User Session RecordingContact for pricing
- Feedback Collection ToolsContact for pricing
Competitors it names
Audience it targets
Product teams, UX professionals, Researchers · 25-54 · Global
Company type
Private · actively hiring
lookback.io Organic Keywords
Google lists lookback.io for about 40 keywords, which together bring an estimated 108 organic visits a month.
Ranking keywords
40
Found in Google for this domain
Visits they bring
108
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
lookback.io SEO Audit
The latest technical audit of lookback.io scored 92 out of 100 overall. Accessibility is its weakest area at 87, while performance scores highest at 95. The audit makes 10 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
Excellent
SEO
Excellent
Performance
Excellent
Accessibility
Fix these first
- CriticalImplement Robots.txt
- CriticalCreate an XML Sitemap
- HighOptimize Page Titles and Meta Descriptions
- HighImprove Accessibility Features
6 more recommendations, with the exact changes and the pages they apply to, are in the full report.
lookback.io Competitors and Alternatives
Lookback's company profile names usertesting.com and optimalworkshop.com as competitors. Its own llms.txt adds usabilityhub.com, optimizely.com and hotjar.com. Outside its market, the domains ranked closest to it in our worldwide ranking are omegapokeronline.nl, schnellticker.de, jump.to and baltini.com.
lookback.io Company Profile
Lookback offers a platform that helps teams run user interviews and usability tests while capturing video, audio, and notes in one place. Sessions can be conducted live or asynchronously, with easy options to highlight important moments and organize everything afterward. The system makes it straightforward to store recordings and pull out relevant clips without needing multiple tools or complicated setups. This appro…
Lookback was founded in 2015, about 11 years ago, and is headquartered in San Francisco, United States. Its workforce is listed as between 51 and 200 employees. It was founded by Lasse Järvinen. Its profile files it under User Research, with further tags for UX Design, SaaS and Subscription. Products on record for it: Live User Testing, User Session Recording and Feedback Collection Tools. Reported revenue is $5M (2023), and total funding is listed at $20M. Its tagline reads: "Turn research skeptics into research champions.".
- Sector
- User Research
- Headquarters
- San Francisco, United States
- Founded
- 2015
- Employees
- 51-200
- Revenue
- $5M (2023)
- Funding
- $20M
- Founders
- Lasse Järvinen
- Products
- Live User Testing, User Session Recording, Feedback Collection Tools
lookback.io Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
lookback.io Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for lookback.io yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to lookback.io
Neighbours of #671,776 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. lookback.io competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.