Last updated: August 2026
Global rank: Worldwide · 2026-08
#3,660
AI visibility: Grade C
64
SEO health: Not audited
—
Visits
3.0M
per month, estimated
Keywords
291.3K
ranking in Google
Organic share
100%
3.0M organic visits
LLMS.txt
Published
150 lines AI engines can read
You're seeing the free preview of lonelyplanet.com
lonelyplanet.com Web Traffic Statistics
Key findings
- Lonely Planet (Travel & Tourism) is ranked #3,660 worldwide in our August 2026 domain ranking, inside the top 10,000, down 14 places from #3,646 in July 2026.
- It is estimated to receive about 3.0 million visits a month from search, 100% of it organic, across 291,300 ranking keywords.
- Its AI visibility score is 64 out of 100 (grade C), with a published llms.txt of 150 lines.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #3,660 | ▼ 14 |
| July 2026 | #3,646 | ▼ 115 |
| June 2026 | #3,531 | — |
| May 2026 | #3,531 | ▼ 29 |
| April 2026 | #3,502 | ▼ 32 |
| March 2026 | #3,470 | ▼ 22 |
| February 2026 | #3,448 | — |
What this company does
Lonely Planet produces travel guidebooks along with an extensive website that supplies destination details, suggested routes, and practical tips for getting around. Writers visit the places they cover, gathering notes on neighborhoods, food options, lodging choices, and local customs so readers receive descriptions that match what they will actually encounter. The print editions and online articles together form a si…
lonelyplanet.com Traffic and Visitor Engagement
lonelyplanet.com draws an estimated 3.0 million visits a month from search engines. Effectively all of it is organic — about 3.0 million visits from unpaid results. Spread across 291,300 ranking keywords, that averages roughly 10 organic visits per keyword.
Monthly visits
3.0M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
3.0M
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
lonelyplanet.com AI Visibility
On our AI visibility scale lonelyplanet.com earns 64 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (19/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
Not scanned yet
Not scanned yet
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Run a full SEO scan — technical health is unscored until then.
lonelyplanet.com LLMS.txt
The llms.txt on lonelyplanet.com runs to 150 lines (6,928 characters) across 12 sections, last generated in March 2026. It introduces the site as "Lonely Planet - Travel Guides & Inspiration". It tells AI engines the business works in Travel & Tourism, Publishing and Mobile Applications. It describes 4 products, with prices such as Travel Guides at $15-$30 per guide, Lonely Planet Mobile App at Free with in-app purchases and Online Travel Resources at Free. Services it lists include Travel Consulting and Destination Content Creation. The audience it names is Adventurous Travelers, Solo Travelers, Budget Travelers, Cultural Enthusiasts, aged 18-45 (Global). Technologies it mentions include React, Node.js, AWS, MongoDB and Google Maps API. The keywords it claims start with "travel guides", "destination insights", "travel tips" and "adventure travel".
Status
Published
AI engines can read it
Lines
150
In the file
Size
6.9K
Characters
Sections
12
Updated Mar 6, 2026
What the file says
# Lonely Planet - Travel Guides & Inspiration ## About Lonely Planet is a globally recognized travel guide publisher offering expert advice, destination insights, and practical tips for travelers seeking authentic experiences. Founded in 1973, the company provides a wide range of travel guides, online resources, and mobile applications to inspire and assist in travel planning. With a mission to help travelers explore the world like locals, Lonely Planet serves millions of users across the globe. **Areas of Work:** Travel & Tourism, Publishing, Mobile Applications ## Things to Remember - **Website:** https://lonelyplanet.com - **Address:** Level 3, 1000 La Trobe Street, Melbourne, VIC 3000, Australia - **Contact:** [email protected] - **Phone:** +61-3-8379-8000 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** Australia/Melbourne - **Currency:** USD - **Company Type:** Private - **Employees:** 500 employees - **Revenue:** $70M - **Hiring Status:** Yes, actively hiring ## Products - **Travel Guides** ($15-$30 per guide): Comprehensive printed and digital travel guides covering destinations worldwide with insider tips and itineraries. - **Lonely Planet Mobile App** (Free with in-app purchases): A mobile application offering offline maps, travel tips, and personalized recommendations for travelers on the go. - **Online Travel Resources** (Free): A vast collection of free articl
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Travel Guides$15-$30 per guide
- Lonely Planet Mobile AppFree with in-app purchases
- Online Travel ResourcesFree
- Custom Itinerary PlannerContact for pricing
Services it tells AI about
- Travel ConsultingContact for quote
- Destination Content CreationContact for quote
Competitors it names
Audience it targets
Adventurous Travelers, Solo Travelers, Budget Travelers, Cultural Enthusiasts · 18-45 · Global
Company type
Private · actively hiring
lonelyplanet.com Organic Keywords
Google lists lonelyplanet.com for about 291,300 keywords, which together bring an estimated 3.0 million organic visits a month.
Ranking keywords
291.3K
Found in Google for this domain
Visits they bring
3.0M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
lonelyplanet.com Competitors and Alternatives
Lonely Planet's company profile names tripadvisor.com, roughguides.com and fodorstravel.com as competitors. Its own llms.txt adds frommers.com and nationalgeographic.com/travel. Outside its market, the domains ranked closest to it in our worldwide ranking are apkpure.com, tokeon.ru, grizpliz.am and amnesty.org.
lonelyplanet.com Company Profile
Lonely Planet produces travel guidebooks along with an extensive website that supplies destination details, suggested routes, and practical tips for getting around. Writers visit the places they cover, gathering notes on neighborhoods, food options, lodging choices, and local customs so readers receive descriptions that match what they will actually encounter. The print editions and online articles together form a si…
Lonely Planet was founded in 1973, about 53 years ago, and is headquartered in Melbourne, Australia. Its workforce is listed as between 501 and 1,000 employees. It was founded by Tony Wheeler. Its profile files it under Travel & Tourism, with further tags for Publishing, Mobile Applications and B2C. Products on record for it: Travel Guides, Mobile Applications and Online Travel Resources. Reported revenue is $70M (2023). Its tagline reads: "The world's leading travel guide publisher".
- Sector
- Travel & Tourism
- Headquarters
- Melbourne, Australia
- Founded
- 1973
- Employees
- 501-1000
- Revenue
- $70M (2023)
- Funding
- Not Disclosed
- Founders
- Tony Wheeler
- Products
- Travel Guides, Mobile Applications, Online Travel Resources
lonelyplanet.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
lonelyplanet.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for lonelyplanet.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
lonelyplanet.com SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
Companies ranked next to lonelyplanet.com
Neighbours of #3,660 in our worldwide ranking — each with its own report.
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