Last updated: September 2026
Global rank: Worldwide · 2026-09
#16,214
AI visibility: Grade A+
94
SEO health: Latest audit
84
Visits
25.6K
per month, estimated
Keywords
4.5K
ranking in Google
Organic share
100%
25.6K organic visits
LLMS.txt
Published
151 lines AI engines can read
You're seeing the free preview of lockton.com
lockton.com Web Traffic Statistics
Key findings
- Lockton (Insurance Brokerage) is ranked #16,214 worldwide in our September 2026 domain ranking, inside the top 100,000, down 110 places from #16,104 in August 2026.
- It is estimated to receive about 25,600 visits a month from search, 100% of it organic, across 4,484 ranking keywords.
- Its AI visibility score is 94 out of 100 (grade A+), with a published llms.txt of 151 lines.
- Its last technical audit scored 84/100, with "Optimize Image Alt Attributes" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #16,214 | ▼ 110 |
| August 2026 | #16,104 | ▲ 2,471 |
| July 2026 | #18,575 | ▲ 18,685 |
| June 2026 | #37,260 | — |
| May 2026 | #37,260 | ▼ 3,083 |
| April 2026 | #34,177 | ▼ 2,846 |
| March 2026 | #31,331 | ▼ 2,644 |
| February 2026 | #28,687 | — |
What this company does
Lockton functions as an insurance brokerage that assists organizations in handling their coverage requirements. The firm arranges policies and programs related to property, liability, and other operational risks while also developing employee benefits packages and retirement plans. Because it remains independent from insurance carriers, it can review offerings from multiple sources and assemble combinations that alig…
Our read on the site
The overall SEO health of Lockton.com is moderately strong, but there are several critical areas for improvement, particularly in on-page optimization and content strategy. Addressing these issues can enhance visibility and user engagement significantly.
lockton.com Traffic and Visitor Engagement
Search engines send lockton.com an estimated 25,600 visits a month. Effectively all of it is organic — about 25,600 visits from unpaid results. Spread across 4,484 ranking keywords, that averages roughly 5.7 organic visits per keyword.
Monthly visits
25.6K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
25.6K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
lockton.com AI Visibility
lockton.com scores 94 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (17/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
85/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
lockton.com LLMS.txt
The llms.txt on lockton.com runs to 151 lines (6,993 characters) across 12 sections, last generated in March 2026. It introduces the site as "Lockton - World's Largest Independent Insurance Brokerage". It tells AI engines the business works in Insurance Brokerage, Risk Management and Employee Benefits. It describes 4 products, including Risk Management Services, Employee Benefits and Retirement Solutions. Services it lists include Risk Assessment Consulting, Benefits Program Design and Retirement Plan Advisory. The audience it names is Business Owners, HR Professionals, Corporate Executives, aged 25-54 (Global). Technologies it mentions include HTML5, CSS3, JavaScript, Cloudflare and Google Analytics. The keywords it claims start with "independent insurance brokerage", "insurance solutions", "risk management" and "employee benefits".
Status
Published
AI engines can read it
Lines
151
In the file
Size
7.0K
Characters
Sections
12
Updated Mar 21, 2026
What the file says
# Lockton - World's Largest Independent Insurance Brokerage ## About Lockton is the world's largest independent insurance brokerage, dedicated to providing customized insurance solutions for organizations across diverse industries. With a focus on addressing unique risks, benefits, and retirement needs, Lockton delivers innovative strategies and exceptional service. Operating globally, the company supports businesses of all sizes with comprehensive risk management and employee benefits programs. **Areas of Work:** Insurance Brokerage, Risk Management, Employee Benefits ## Things to Remember - **Website:** https://lockton.com - **Address:** Lockton Companies, 444 W 47th St, Kansas City, MO 64112, United States - **Contact:** [email protected] - **Phone:** +1-816-960-9000 - **Hours:** Mon-Fri: 8AM-5PM - **Timezone:** America/Chicago - **Currency:** USD - **Company Type:** Private - **Employees:** 7500 employees - **Revenue:** $1.7B - **Hiring Status:** Yes, actively hiring ## Products - **Risk Management Services** (Contact for pricing): Comprehensive solutions to identify, assess, and mitigate business risks with tailored strategies. - **Employee Benefits** (Contact for pricing): Customized benefits programs to support employee well-being and organizational goals. - **Retirement Solutions** (Contact for pricing): Tailored retirement planning and advisory services for business
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Risk Management ServicesContact for pricing
- Employee BenefitsContact for pricing
- Retirement SolutionsContact for pricing
- Insurance BrokerageContact for pricing
Services it tells AI about
- Risk Assessment ConsultingContact for quote
- Benefits Program DesignContact for quote
- Retirement Plan AdvisoryContact for quote
Competitors it names
Audience it targets
Business Owners, HR Professionals, Corporate Executives · 25-54 · Global
Company type
Private · actively hiring
lockton.com Organic Keywords
Google lists lockton.com for about 4,484 keywords, which together bring an estimated 25,600 organic visits a month.
Ranking keywords
4.5K
Found in Google for this domain
Visits they bring
25.6K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
lockton.com SEO Audit
The latest technical audit of lockton.com scored 84 out of 100 overall. Performance is its weakest area at 67, while accessibility scores highest at 87. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalOptimize Image Alt Attributes
- HighFix Broken Links
- MediumRevise H1 Tag Structure
- HighEnhance Meta Descriptions
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
lockton.com Competitors and Alternatives
Lockton's company profile names marsh.com, aon.com and willis.com as competitors. Its own llms.txt adds hubinternational.com and bbt.com. Outside its market, the domains ranked closest to it in our worldwide ranking are autoscout24.com, businesstech.co.za, survata.com and texthelp.com.
lockton.com Company Profile
Lockton functions as an insurance brokerage that assists organizations in handling their coverage requirements. The firm arranges policies and programs related to property, liability, and other operational risks while also developing employee benefits packages and retirement plans. Because it remains independent from insurance carriers, it can review offerings from multiple sources and assemble combinations that alig…
Founded in 1966 (about 60 years ago), Lockton is based in Kansas City, United States. Its workforce is listed as more than 5,001 employees. Its profile files it under Insurance Brokerage, with further tags for Risk Management, Employee Benefits and Service-Based. Products on record for it: Risk Management Services, Employee Benefits, Retirement Solutions and Insurance Brokerage. Reported revenue is $1.7B (2022). Its tagline reads: "Lockton is the world’s largest independent insurance brokerage providing customized solutions to meet your organization's risk, benefits and retirement needs.".
- Sector
- Insurance Brokerage
- Headquarters
- Kansas City, United States
- Founded
- 1966
- Employees
- 5001+
- Revenue
- $1.7B (2022)
- Funding
- Not Disclosed
- Products
- Risk Management Services, Employee Benefits, Retirement Solutions, Insurance Brokerage
lockton.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
lockton.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for lockton.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to lockton.com
Neighbours of #16,214 in our worldwide ranking — each with its own report.
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