Last updated: September 2026
loanDepot is a U.S. non-bank mortgage lender that provides home purchase, refinance, and home equity lending services. It serves consumers seeking residential financing and related real estate services, with a digital-first application experience and nationwide operations.
Global rank: Worldwide · 2026-09
#111,172
AI visibility: Not scored
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SEO health: Not audited
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Visits
223.3K
per month, estimated
Keywords
15.3K
ranking in Google
Organic share
100%
223.3K organic visits
LLMS.txt
Missing
AI engines have to guess
loandepot.com's full report isn't ready yet
This is a quick live read from the web, so some sections are light. Crawl the site to get the full report — company profile, SEO audit, llms.txt and AI visibility.
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loandepot.com Company Profile
The business behind the domain — what it does, where it is, and who runs it.
loanDepot is a U.S. non-bank mortgage lender that provides home purchase, refinance, and home equity lending services. It serves consumers seeking residential financing and related real estate services, with a digital-first application experience and nationwide operations.
- Industry
- Mortgage lending
- Headquarters
- Irvine, United States
- Founded
- 2010
- Employees
- Approximately 5,000-10,000
- Products
- Home purchase mortgages, Mortgage refinancing, Home equity loans, HELOCs, Title, escrow, and settlement services
- Competitors
- Rocket Mortgage, UWM Holdings, Better.com, CrossCountry Mortgage, Fairway Independent Mortgage
- Audience
- U.S. homebuyers, homeowners refinancing, and borrowers seeking home equity financing.
Live-web sources:loandepot.comen.wikipedia.orgloandepot.comfinancer.com
loandepot.com Traffic and Visitor Engagement
Search engines send loandepot.com an estimated 223,300 visits a month. Effectively all of it is organic — about 223,300 visits from unpaid results. Spread across 15,300 ranking keywords, that averages roughly 15 organic visits per keyword.
Monthly visits
223.3K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
223.3K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
loandepot.com Traffic by Country
A live-web estimate — not a measurement — puts loanDepot, Inc.'s largest markets as United States (95%), Canada (2%), Mexico (1%) and United Kingdom (1%).
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
- United States95%
- Canada2%
- Mexico1%
- United Kingdom1%
- Australia1%
Who buys: U.S. homebuyers, homeowners refinancing, and borrowers seeking home equity financing.
Sources: loandepot.com · en.wikipedia.org · loandepot.com
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
loandepot.com Organic Keywords
Google lists loandepot.com for about 15,300 keywords, which together bring an estimated 223,300 organic visits a month.
Ranking keywords
15.3K
Found in Google for this domain
Visits they bring
223.3K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
Topics this brand is known for
live webloandepot.com Competitors and Alternatives
A live-web read points to Rocket Mortgage, UWM Holdings, Better.com and CrossCountry Mortgage. Outside its market, the domains ranked closest to it in our worldwide ranking are 87.in-addr.arpa, advdinamico.com.br, mixer.com and syncbm.com.
Some names read live from the web
loandepot.com Web Traffic Statistics
Key findings
- loanDepot, Inc. (Mortgage lending) is ranked #111,172 worldwide in our September 2026 domain ranking, down 2,299 places from #108,873 in August 2026.
- It is estimated to receive about 223,300 visits a month from search, 100% of it organic, across 15,300 ranking keywords.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #111,172 | ▼ 2,299 |
| August 2026 | #108,873 | ▼ 7,387 |
| July 2026 | #101,486 | ▼ 13,469 |
| June 2026 | #88,017 | — |
| May 2026 | #88,017 | ▼ 22,751 |
| April 2026 | #65,266 | ▲ 10,624 |
| March 2026 | #75,890 | ▼ 9,002 |
| February 2026 | #66,888 | — |
loandepot.com AI Visibility
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Nothing scored for this domain yet.
The free scan reads the site and checks how the four engines answer for the brand.
loandepot.com LLMS.txt
The file AI engines read to understand a business. This is what it currently tells them about this one.
There is no llms.txt on loandepot.com. Without it, AI engines guess what this business does from whatever page they happen to crawl — which is how wrong prices, wrong locations and wrong product descriptions end up inside AI answers.
- → It is the single biggest AI-visibility gain available here (+40 points).
- → The generator writes it from the live site, in one pass.
- → You publish one file at the root; nothing else on the site changes.
0
of 40 points
loandepot.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for loandepot.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
Sites already mentioning this brand
Found in a live web read — a mention is not the same as a link, but it is where links usually come from next.
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links on file
loandepot.com SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
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