Last updated: August 2026
Global rank: Worldwide · 2026-08
#9,090
AI visibility: Grade C
64
SEO health: Not audited
—
Visits
5.2K
per month, estimated
Keywords
3.4K
ranking in Google
Organic share
100%
5.2K organic visits
LLMS.txt
Published
151 lines AI engines can read
You're seeing the free preview of leroymerlin.pt
leroymerlin.pt Web Traffic Statistics
Key findings
- Leroy Merlin (Retail) is ranked #9,090 worldwide in our August 2026 domain ranking, inside the top 10,000, down 125 places from #8,965 in July 2026.
- It is estimated to receive about 5,199 visits a month from search, 100% of it organic, across 3,363 ranking keywords.
- Its AI visibility score is 64 out of 100 (grade C), with a published llms.txt of 151 lines.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #9,090 | ▼ 125 |
| July 2026 | #8,965 | ▼ 25 |
| June 2026 | #8,940 | — |
| May 2026 | #8,940 | ▼ 312 |
| April 2026 | #8,628 | ▲ 241 |
| March 2026 | #8,869 | ▲ 177 |
| February 2026 | #9,046 | — |
What this company does
Leroy Merlin operates stores and an online shop in Portugal focused on home improvement, building supplies, and garden products. The range includes lumber, paint, plumbing and electrical fittings, kitchen and bathroom fixtures, hand and power tools, as well as outdoor items like fencing, soil, plants, and patio furniture. Shoppers can select materials for small repairs or larger renovations, then choose delivery or c…
leroymerlin.pt Traffic and Visitor Engagement
leroymerlin.pt draws an estimated 5,199 visits a month from search engines. Effectively all of it is organic — about 5,199 visits from unpaid results. Spread across 3,363 ranking keywords, that averages roughly 1.5 organic visits per keyword.
Monthly visits
5.2K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
5.2K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
leroymerlin.pt AI Visibility
On our AI visibility scale leroymerlin.pt earns 64 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (19/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
Not scanned yet
Not scanned yet
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Run a full SEO scan — technical health is unscored until then.
leroymerlin.pt LLMS.txt
The llms.txt on leroymerlin.pt runs to 151 lines (6,534 characters) across 12 sections, last generated in March 2026. It introduces the site as "Leroy Merlin Portugal". It tells AI engines the business works in Retail, Home Improvement and E-commerce. It describes 4 products, including Building Materials, Home Decor and Gardening Supplies. Services it lists include Home Improvement Consultation, Installation Services and Delivery Services. The audience it names is Homeowners, DIY Enthusiasts, Professional Contractors, aged 25-54 (Portugal). Technologies it mentions include Magento, JavaScript, AWS and MySQL. The keywords it claims start with "home improvement", "gardening supplies", "building materials" and "DIY tools".
Status
Published
AI engines can read it
Lines
151
In the file
Size
6.5K
Characters
Sections
12
Updated Mar 9, 2026
What the file says
# Leroy Merlin Portugal ## About Leroy Merlin is a leading home improvement and gardening retailer in Portugal, offering a wide range of products and services to help customers create and enhance their living spaces. With a strong focus on quality and customer satisfaction, the company caters to both DIY enthusiasts and professional contractors. From building materials to home decor, Leroy Merlin ensures every project can be completed with ease and style. **Areas of Work:** Retail, Home Improvement, E-commerce ## Things to Remember - **Website:** https://leroymerlin.pt - **Address:** Lisbon, Portugal - **Contact:** [email protected] - **Phone:** +351 21 301 0500 - **Hours:** Mon-Sun: 9AM-9PM - **Timezone:** Europe/Lisbon - **Currency:** EUR - **Company Type:** Private - **Employees:** 3000 employees - **Revenue:** $1.2B - **Hiring Status:** Yes, actively hiring ## Products - **Building Materials** (Contact for pricing): High-quality materials for construction and renovation projects, including cement, wood, and tiles. - **Home Decor** (Contact for pricing): A wide selection of decor items such as paints, wallpapers, and lighting to enhance living spaces. - **Gardening Supplies** (Contact for pricing): Everything needed for gardening, including plants, fertilizers, and garden tools. - **Tools and Hardware** (Contact for pricing): A comprehensive range of tools and hard
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Building MaterialsContact for pricing
- Home DecorContact for pricing
- Gardening SuppliesContact for pricing
- Tools and HardwareContact for pricing
Services it tells AI about
- Home Improvement ConsultationContact for quote
- Installation ServicesContact for quote
- Delivery ServicesContact for quote
Competitors it names
Audience it targets
Homeowners, DIY Enthusiasts, Professional Contractors · 25-54 · Portugal
Company type
Private · actively hiring
leroymerlin.pt Organic Keywords
Google lists leroymerlin.pt for about 3,363 keywords, which together bring an estimated 5,199 organic visits a month.
Ranking keywords
3.4K
Found in Google for this domain
Visits they bring
5.2K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
leroymerlin.pt Competitors and Alternatives
Leroy Merlin's company profile names bricomarché.com, castorama.fr and aki.pt as competitors. Its own llms.txt adds bricomarche.com, ikea.pt and worten.pt. Outside its market, the domains ranked closest to it in our worldwide ranking are google.md, orange.pl, hentaimama.io and dopa.go.th.
leroymerlin.pt Company Profile
Leroy Merlin operates stores and an online shop in Portugal focused on home improvement, building supplies, and garden products. The range includes lumber, paint, plumbing and electrical fittings, kitchen and bathroom fixtures, hand and power tools, as well as outdoor items like fencing, soil, plants, and patio furniture. Shoppers can select materials for small repairs or larger renovations, then choose delivery or c…
Leroy Merlin was founded in 1923, about 103 years ago, and is headquartered in Lisbon, Portugal. Its workforce is listed as between 1,001 and 5,000 employees. It was founded by Adolphe Leroy. Its profile files it under Retail, with further tags for Home Improvement, E-commerce and B2C. Products on record for it: Building Materials, Home Decor, Gardening Supplies and Tools and Hardware. Reported revenue is $1.2B (2022). Its tagline reads: "Your home improvement partner".
- Sector
- Retail
- Headquarters
- Lisbon, Portugal
- Founded
- 1923
- Employees
- 1001-5000
- Revenue
- $1.2B (2022)
- Funding
- Not Disclosed
- Founders
- Adolphe Leroy
- Products
- Building Materials, Home Decor, Gardening Supplies, Tools and Hardware
leroymerlin.pt Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
leroymerlin.pt Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for leroymerlin.pt yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
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links on file
leroymerlin.pt SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
Companies ranked next to leroymerlin.pt
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