Last updated: September 2026
Global rank: Worldwide · 2026-09
#3,472
AI visibility: Grade C
64
SEO health: Not audited
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Visits
2.3M
per month, estimated
Keywords
50.7K
ranking in Google
Organic share
100%
2.3M organic visits
LLMS.txt
Published
140 lines AI engines can read
You're seeing the free preview of leagueoflegends.com
leagueoflegends.com Web Traffic Statistics
Key findings
- League of Legends (Gaming) is ranked #3,472 worldwide in our September 2026 domain ranking, inside the top 10,000, down 90 places from #3,382 in August 2026.
- It is estimated to receive about 2.3 million visits a month from search, 100% of it organic, across 50,700 ranking keywords.
- Its AI visibility score is 64 out of 100 (grade C), with a published llms.txt of 140 lines.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #3,472 | ▼ 90 |
| August 2026 | #3,382 | ▲ 795 |
| July 2026 | #4,177 | ▼ 254 |
| June 2026 | #3,923 | — |
| May 2026 | #3,923 | ▼ 247 |
| April 2026 | #3,676 | ▼ 100 |
| March 2026 | #3,576 | ▲ 512 |
| February 2026 | #4,088 | — |
What this company does
Riot Games operates League of Legends as an online team battle game that pits two sides against each other in an effort to destroy the opposing base. Players select from a roster of champions, each with distinct powers and playstyles, then work with their team to control the map and gain advantages through objectives and fights. Matches require both quick decisions and long-term planning as teams push lanes and respo…
leagueoflegends.com Traffic and Visitor Engagement
Search engines send leagueoflegends.com an estimated 2.3 million visits a month. Effectively all of it is organic — about 2.3 million visits from unpaid results. Spread across 50,700 ranking keywords, that averages roughly 45 organic visits per keyword.
Monthly visits
2.3M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
2.3M
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
leagueoflegends.com AI Visibility
leagueoflegends.com scores 64 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (19/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
Not scanned yet
Not scanned yet
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Run a full SEO scan — technical health is unscored until then.
leagueoflegends.com LLMS.txt
The llms.txt on leagueoflegends.com runs to 140 lines (6,242 characters) across 12 sections, last generated in March 2026. It introduces the site as "League of Legends Official Website". It tells AI engines the business works in Gaming, Esports and Technology. It describes 3 products, with prices such as League of Legends at Free to Play (In-Game Purchases Available), Teamfight Tactics at Free to Play (In-Game Purchases Available) and Legends of Runeterra at Free to Play (In-Game Purchases Available). Services it lists include Esports Tournaments and Community Support. The audience it names is Gamers, Students, Young Adults, Esports Enthusiasts, aged 13-35 (Global). Technologies it mentions include Unity, C++, AWS, MySQL and Redis. The keywords it claims start with "League of Legends", "MOBA game", "Riot Games" and "esports".
Status
Published
AI engines can read it
Lines
140
In the file
Size
6.2K
Characters
Sections
12
Updated Mar 6, 2026
What the file says
# League of Legends Official Website ## About League of Legends, developed by Riot Games, is a leading multiplayer online battle arena (MOBA) game where players control unique champions to battle against opposing teams. With a massive global community, the game offers competitive gameplay, regular updates, and a vibrant esports ecosystem. It has become a cultural phenomenon in the gaming industry, engaging millions of players worldwide. **Areas of Work:** Gaming, Esports, Technology ## Things to Remember - **Website:** https://leagueoflegends.com - **Address:** 1231 Flower St, Los Angeles, CA 90015, United States - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** 24/7 (Online Support) - **Timezone:** America/Los_Angeles - **Currency:** USD - **Company Type:** Private - **Employees:** 2000 employees - **Revenue:** $1.75B - **Hiring Status:** Yes, actively hiring ## Products - **League of Legends** (Free to Play (In-Game Purchases Available)): A multiplayer online battle arena game where players choose champions with unique abilities to compete in team-based battles. - **Teamfight Tactics** (Free to Play (In-Game Purchases Available)): An auto-battler game mode within the League of Legends universe, focusing on strategic team-building and combat. - **Legends of Runeterra** (Free to Play (In-Game Purchases Available)): A digital collectible card game
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- League of LegendsFree to Play (In-Game Purchases Available)
- Teamfight TacticsFree to Play (In-Game Purchases Available)
- Legends of RuneterraFree to Play (In-Game Purchases Available)
Services it tells AI about
- Esports TournamentsContact for Sponsorship or Participation Details
- Community SupportFree
Competitors it names
Audience it targets
Gamers, Students, Young Adults, Esports Enthusiasts · 13-35 · Global
Company type
Private · actively hiring
leagueoflegends.com Organic Keywords
Google lists leagueoflegends.com for about 50,700 keywords, which together bring an estimated 2.3 million organic visits a month.
Ranking keywords
50.7K
Found in Google for this domain
Visits they bring
2.3M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
leagueoflegends.com Competitors and Alternatives
League of Legends's company profile names dota2.com, smitegame.com and heroesofthestorm.com as competitors. Its own llms.txt adds overwatch.blizzard.com and valorant.com. Outside its market, the domains ranked closest to it in our worldwide ranking are samsungpositioning.com, lgtviot.com, vimla.io and hrw.org.
leagueoflegends.com Company Profile
Riot Games operates League of Legends as an online team battle game that pits two sides against each other in an effort to destroy the opposing base. Players select from a roster of champions, each with distinct powers and playstyles, then work with their team to control the map and gain advantages through objectives and fights. Matches require both quick decisions and long-term planning as teams push lanes and respo…
Founded in 2009 (about 17 years ago), League of Legends is based in Los Angeles, United States. Its workforce is listed as between 1,001 and 5,000 employees. Its founders are Brandon Beck and Marc Merrill. Its profile files it under Gaming, with further tags for Esports, Technology and Freemium. Products on record for it: League of Legends, Teamfight Tactics and Legends of Runeterra. Reported revenue is $1.75B (2023). Its tagline reads: "Join the battle for the Summoner's Cup!".
- Sector
- Gaming
- Headquarters
- Los Angeles, United States
- Founded
- 2009
- Employees
- 1001-5000
- Revenue
- $1.75B (2023)
- Funding
- Not Disclosed
- Founders
- Brandon Beck, Marc Merrill
- Products
- League of Legends, Teamfight Tactics, Legends of Runeterra
leagueoflegends.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
leagueoflegends.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for leagueoflegends.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
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links on file
leagueoflegends.com SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
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