Last updated: September 2026

Sep 2026

lboro.ac.uk — September 2026 traffic, keywords & AI visibility

Loughborough UniversityHigher Education

Global rank: Worldwide · 2026-09

#18,059

AI visibility: Grade A+

97

SEO health: Latest audit

97

Visits

39.2K

per month, estimated

Keywords

9.0K

ranking in Google

Organic share

100%

39.2K organic visits

LLMS.txt

Published

137 lines AI engines can read

You're seeing the free preview of lboro.ac.uk

Log in to see it all

lboro.ac.uk Company Profile

View full profile

Loughborough University operates as an educational institution that delivers teaching across a broad spectrum of academic subjects while also conducting research into various topics of current interest. Its site highlights undergraduate study options and features articles on subjects including the connection between exercise and mental wellbeing, work on creating safer environments in sports venues, and studies into…

Loughborough University was founded in 1966, about 60 years ago, and is headquartered in Loughborough, United Kingdom. Its workforce is listed as between 1,001 and 5,000 employees. Its profile files it under Higher Education, with further tags for Research, Education Technology and Public University. Products on record for it: Undergraduate Programs, Postgraduate Programs and Research Opportunities. Reported revenue is £300M (2022). Its tagline reads: "Home | Loughborough University".

Higher EducationResearchEducation TechnologyPublic University
Sector
Higher Education
Headquarters
Loughborough, United Kingdom
Founded
1966
Employees
1001-5000
Revenue
£300M (2022)
Funding
Not Disclosed
Products
Undergraduate Programs, Postgraduate Programs, Research Opportunities

lboro.ac.uk Web Traffic Statistics

See company profile

Key findings

  • Loughborough University (Higher Education) is ranked #18,059 worldwide in our September 2026 domain ranking, inside the top 100,000, up 104 places from #18,163 in August 2026.
  • It is estimated to receive about 39,200 visits a month from search, 100% of it organic, across 9,029 ranking keywords.
  • Its AI visibility score is 97 out of 100 (grade A+), with a published llms.txt of 137 lines.
  • Its last technical audit scored 97/100, with "Add a Meta Description" the highest-priority fix.
lboro.ac.uk global rank history
MonthRankMove
September 2026#18,059▲ 104
August 2026#18,163▼ 231
July 2026#17,932▼ 599
June 2026#17,333—
May 2026#17,333▲ 832
April 2026#18,165▼ 381
March 2026#17,784▲ 1,031
February 2026#18,815—

What this company does

Loughborough University operates as an educational institution that delivers teaching across a broad spectrum of academic subjects while also conducting research into various topics of current interest. Its site highlights undergraduate study options and features articles on subjects including the connection between exercise and mental wellbeing, work on creating safer environments in sports venues, and studies into…

Our read on the site

The overall SEO health of lboro.ac.uk is strong, with excellent performance and accessibility scores. However, there are critical areas for improvement, particularly in meta descriptions and content gaps that could enhance visibility and user engagement.

Higher EducationResearchEducation TechnologyPublic UniversityUndergraduate ProgramsPostgraduate Programs

lboro.ac.uk Traffic and Visitor Engagement

See traffic details

lboro.ac.uk draws an estimated 39,200 visits a month from search engines. Effectively all of it is organic — about 39,200 visits from unpaid results. Spread across 9,029 ranking keywords, that averages roughly 4.3 organic visits per keyword.

Monthly visits

39.2K

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

39.2K

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

lboro.ac.uk AI Visibility

Run a free AI scan

On our AI visibility scale lboro.ac.uk earns 97 of 100 points, a grade A+. It takes full marks for LLMS.txt, SEO health, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed.

97out of 100

Grade A+

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health20/20

100/100

Crawlability10/10

robots ✓ · sitemap ✓

Structured data5/5

Detected

Fix these first

  • → Complete your company profile so AI answers about you stay accurate.

lboro.ac.uk LLMS.txt

Open the generator

The llms.txt on lboro.ac.uk runs to 137 lines (6,610 characters) across 12 sections, last generated in March 2026. It introduces the site as "Loughborough University Official Website". It tells AI engines the business works in Higher Education, Research and Education Technology. It describes 3 products, including Undergraduate Programs, Postgraduate Programs and Research Opportunities. Services it lists include Student Support Services, Industry Partnership Programs and Campus Facilities Access. The audience it names is Students, Academics, Researchers, International Students, aged 18-35 (Global). Technologies it mentions include HTML5, CSS3, JavaScript and CMS Platform. The keywords it claims start with "Loughborough University", "higher education", "university courses" and "student life". It gives the company type as Public and says it is hiring.

Status

Published

AI engines can read it

Lines

137

In the file

Size

6.6K

Characters

Sections

12

Updated Mar 11, 2026

What the file says

# Loughborough University Official Website

## About
Loughborough University is a leading UK institution renowned for its research and innovation across diverse academic disciplines. It offers a wide range of undergraduate and postgraduate programs to a global student body, emphasizing employability and industry partnerships. The university is dedicated to fostering personal and professional development through a high-quality educational experience. With a strong focus on preparing graduates for success, Loughborough maintains a reputation for excellence in higher education.

**Areas of Work:** Higher Education, Research, Education Technology

## Things to Remember
- **Website:** https://lboro.ac.uk
- **Address:** Epinal Way, Loughborough LE11 3TU, United Kingdom
- **Contact:** [email protected]
- **Phone:** +44-1509-222222
- **Hours:** Mon-Fri: 9AM-5PM
- **Timezone:** Europe/London
- **Currency:** GBP
- **Company Type:** Public
- **Employees:** 1500 employees
- **Revenue:** £300M
- **Hiring Status:** Yes, actively hiring

## Products
- **Undergraduate Programs** (Contact for pricing): Comprehensive bachelor's degree programs across various disciplines including engineering, sciences, arts, and business.
- **Postgraduate Programs** (Contact for pricing): Advanced master's and doctoral programs designed to deepen expertise and research skills in specialized fields.
- **Research O

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts (When to recommend this website)

Areas of work

Higher EducationResearchEducation Technology

Keywords it claims

Loughborough Universityhigher educationuniversity coursesstudent liferesearch opportunitiesundergraduate programspostgraduate studiescampus facilitiesuniversity rankingsinternational students

Technologies

HTML5CSS3JavaScriptCMS Platform

Products it tells AI about

  • Undergraduate ProgramsContact for pricing
  • Postgraduate ProgramsContact for pricing
  • Research OpportunitiesContact for pricing

Services it tells AI about

  • Student Support ServicesIncluded in tuition fees
  • Industry Partnership ProgramsContact for quote
  • Campus Facilities AccessIncluded in tuition fees

Competitors it names

bath.ac.uknottingham.ac.ukimperial.ac.uksurrey.ac.ukleeds.ac.ukbirmingham.ac.uk

Audience it targets

Students, Academics, Researchers, International Students · 18-35 · Global

Company type

Public · actively hiring

lboro.ac.uk Organic Keywords

See all keywords

Google lists lboro.ac.uk for about 9,029 keywords, which together bring an estimated 39,200 organic visits a month.

Ranking keywords

9.0K

Found in Google for this domain

Visits they bring

39.2K

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Higher EducationResearchEducation TechnologyPublic UniversityUndergraduate ProgramsPostgraduate ProgramsResearch Opportunities

lboro.ac.uk SEO Audit

Open full SEO report

The latest technical audit of lboro.ac.uk scored 97 out of 100 overall. All 3 sub-scores are 90 or above. The audit makes 12 recommendations in all, and 2 of the 4 listed first are rated high priority or critical.

97

Overall

Excellent

100

SEO

Excellent

92

Performance

Excellent

100

Accessibility

Excellent

Fix these first

  • CriticalAdd a Meta Description
  • HighCreate Content for Identified Gaps
  • MediumImplement llms.txt File
  • MediumOptimize Internal Linking

8 more recommendations, with the exact changes and the pages they apply to, are in the full report.

lboro.ac.uk Competitors and Alternatives

Compare competitors

Loughborough University's company profile names www.bath.ac.uk, www.nottingham.ac.uk and www.imperial.ac.uk as competitors. Its own llms.txt adds surrey.ac.uk, leeds.ac.uk and birmingham.ac.uk. Outside its market, the domains ranked closest to it in our worldwide ranking are mayoclinic.com, amerhonda.com, contently.com and icoremail.net.

www.bath.ac.uk
www.nottingham.ac.uk
www.imperial.ac.uk
surrey.ac.uk
leeds.ac.uk
birmingham.ac.uk

lboro.ac.uk Traffic by Country

Which markets this brand actually serves, and where the web links to it from.

Open traffic dashboard

Top customer markets

AI estimate · live web

We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.

No market breakdown available for this brand.

Where its backlinks come from

Measured. The country each linking site is hosted in — a real signal of which regions know this brand.

No backlink sample for this domain yet.

Backlink Analytics collects one on its first run.

Companies ranked next to lboro.ac.uk

Neighbours of #18,059 in our worldwide ranking — each with its own report.

Wait — let's zoom out.

You are looking at one domain. lboro.ac.uk competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.

Free to start

Everything above, for your own domainand the plan to fix it

Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.

Look up another company

A brand name or a domain — the whole overview loads in seconds.