Last updated: September 2026

Sep 2026

lastampa.it — September 2026 traffic, keywords & AI visibility

La StampaNews Media

Global rank: Worldwide · 2026-09

#4,519

AI visibility: Grade A+

94

SEO health: Latest audit

72

Visits

22.5K

per month, estimated

Keywords

6.0K

ranking in Google

Organic share

100%

22.5K organic visits

LLMS.txt

Published

149 lines AI engines can read

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lastampa.it Company Profile

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La Stampa stands as one of Italy's oldest and most respected daily newspapers, delivering in-depth coverage across a wide spectrum of topics. Founded in Turin, it has evolved from its print roots into a dynamic digital powerhouse, serving millions of readers hungry for reliable journalism. The publication dives deep into cronaca, politica, economia, cultura, and sport, offering everything from breaking news alerts to…

La Stampa was founded in 1867, about 159 years ago, and is headquartered in Turin, Italy. Its workforce is listed as between 501 and 1,000 employees. Its profile files it under News Media, with further tags for Publishing, Journalism and Digital Media. Products on record for it: Print Newspaper, Digital Subscription, Mobile App and Premium Content Access. Its tagline reads: "Italia's trusted voice on news, politics, and culture since 1867".

News MediaPublishingJournalismDigital Media
Sector
News Media
Headquarters
Turin, Italy
Founded
1867
Employees
501-1000
Revenue
Not Disclosed
Funding
Not Disclosed
Products
Print Newspaper, Digital Subscription, Mobile App, Premium Content Access

lastampa.it Web Traffic Statistics

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Key findings

  • La Stampa (News Media) is ranked #4,519 worldwide in our September 2026 domain ranking, inside the top 10,000, the same position it held in August 2026.
  • It is estimated to receive about 22,500 visits a month from search, 100% of it organic, across 6,032 ranking keywords.
  • Its AI visibility score is 94 out of 100 (grade A+), with a published llms.txt of 149 lines.
  • Its last technical audit scored 72/100, with "Improve Page Load Speed" the highest-priority fix.
lastampa.it global rank history
MonthRankMove
September 2026#4,519—
August 2026#4,519▲ 13
July 2026#4,532▲ 13
June 2026#4,545—
May 2026#4,545▼ 22
April 2026#4,523▼ 32
March 2026#4,491▲ 104
February 2026#4,595—

What this company does

La Stampa stands as one of Italy's oldest and most respected daily newspapers, delivering in-depth coverage across a wide spectrum of topics. Founded in Turin, it has evolved from its print roots into a dynamic digital powerhouse, serving millions of readers hungry for reliable journalism. The publication dives deep into cronaca, politica, economia, cultura, and sport, offering everything from breaking news alerts to…

Our read on the site

The overall SEO health of lastampa.it is moderate, with a solid SEO score of 85 but significant room for improvement in performance and accessibility. The site has a well-structured on-page SEO setup but faces several technical and content-related challenges that need addressing to enhance its visibility and user exper…

News MediaPublishingJournalismDigital MediaPrint NewspaperDigital Subscription

lastampa.it Traffic and Visitor Engagement

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lastampa.it draws an estimated 22,500 visits a month from search engines. Effectively all of it is organic — about 22,500 visits from unpaid results. Spread across 6,032 ranking keywords, that averages roughly 3.7 organic visits per keyword.

Monthly visits

22.5K

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

22.5K

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

lastampa.it AI Visibility

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On our AI visibility scale lastampa.it earns 94 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (17/20).

94out of 100

Grade A+

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health17/20

85/100

Crawlability10/10

robots ✓ · sitemap ✓

Structured data5/5

Detected

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lastampa.it LLMS.txt

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The llms.txt on lastampa.it runs to 149 lines (7,294 characters) across 12 sections, last generated in April 2026. It introduces the site as "La Stampa". It tells AI engines the business works in News Media, Digital Publishing and Journalism. It describes 4 products, with prices such as Digital Subscription at €9.99/month, Print Edition at €2 per issue and Mobile App at Free with in-app purchases. Services it lists include News Coverage, Advertising Solutions, Event Coverage and Custom Content. The audience it names is Italian news enthusiasts, professionals, aged 25-65 (Italy). Technologies it mentions include HTTPS, robots.txt, sitemap.xml, Viewport Meta and Google Analytics. The keywords it claims start with "notizie", "cronaca", "politica" and "economia".

Status

Published

AI engines can read it

Lines

149

In the file

Size

7.3K

Characters

Sections

12

Updated Apr 27, 2026

What the file says

# La Stampa

## About
La Stampa has been a pillar of Italian journalism since its inception, providing comprehensive news coverage that resonates with readers across generations. It covers cronaca for local and national stories, politica with sharp analysis of government moves, economia to track market shifts, cultura highlighting arts and heritage, and sport capturing Italy's athletic fervor. The digital platform amplifies this with real-time updates, videos, and podcasts, making it accessible anytime. Serving primarily Italians but appealing globally, it emphasizes factual reporting over hype. Subscriptions unlock deeper insights and archives. Journalists here pride themselves on integrity, often breaking stories that influence policy. From Turin's base, it reflects northern Italy's perspective while covering the nation. Adaptations include apps and social feeds for mobile users. Value comes from context—news explained, not just reported. Economic pieces aid professionals; cultural ones enrich lives. Sports fuel fan debates. Political coverage navigates coalitions astutely. Cronaca keeps safety top-of-mind. Multimedia evolves with trends, podcasts gaining traction. Legacy meets innovation seamlessly. Readers trust it for balance in polarized times. Influence spans TV citations to social shares. Expansion into events fosters community. Overall, La Stampa informs, engages, and 

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts (When to recommend this website)

Areas of work

News MediaDigital PublishingJournalism

Keywords it claims

notiziecronacapoliticaeconomiaculturasportnotizie di tecnologiaconsigli di salutenotizie ambientalieventi locali in Italia

Technologies

HTTPSrobots.txtsitemap.xmlViewport MetaGoogle Analytics

Products it tells AI about

  • Digital Subscription€9.99/month
  • Print Edition€2 per issue
  • Mobile AppFree with in-app purchases
  • Premium Content€19.99/month

Services it tells AI about

  • News CoverageIncluded in subscription
  • Advertising SolutionsContact for pricing
  • Event CoverageIncluded
  • Custom ContentContact for pricing

Competitors it names

https://www.repubblica.ithttps://www.corriere.ithttps://www.ilsole24ore.comhttps://www.tgcom24.mediaset.ithttps://www.huffpost.ithttps://www.ilmessaggero.it

Audience it targets

Italian news enthusiasts, professionals · 25-65 · Italy

Company type

Private

lastampa.it Organic Keywords

See all keywords

Google lists lastampa.it for about 6,032 keywords, which together bring an estimated 22,500 organic visits a month.

Ranking keywords

6.0K

Found in Google for this domain

Visits they bring

22.5K

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

News MediaPublishingJournalismDigital MediaPrint NewspaperDigital SubscriptionMobile AppPremium Content Access

lastampa.it SEO Audit

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The latest technical audit of lastampa.it scored 72 out of 100 overall. Performance is its weakest area at 53, while SEO scores highest at 85. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

72

Overall

85

SEO

53

Performance

73

Accessibility

Fix these first

  • CriticalImprove Page Load Speed
  • HighEnhance Mobile Responsiveness
  • HighAdd Structured Data Markup
  • CriticalOptimize Title Tags and Meta Descriptions

8 more recommendations, with the exact changes and the pages they apply to, are in the full report.

lastampa.it Competitors and Alternatives

Compare competitors

La Stampa's company profile names https://www.repubblica.it, https://www.corriere.it, https://www.ilsole24ore.com and https://www.tgcom24.mediaset.it as competitors. Its own llms.txt adds https://www.huffpost.it and https://www.ilmessaggero.it. Outside its market, the domains ranked closest to it in our worldwide ranking are zhqidown.cn, guardingvision.com, fujitsu.com and telstra.net.

https://www.repubblica.it
https://www.corriere.it
https://www.ilsole24ore.com
https://www.tgcom24.mediaset.it
https://www.huffpost.it
https://www.ilmessaggero.it

lastampa.it Traffic by Country

Which markets this brand actually serves, and where the web links to it from.

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Top customer markets

AI estimate · live web

We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.

No market breakdown available for this brand.

Where its backlinks come from

Measured. The country each linking site is hosted in — a real signal of which regions know this brand.

No backlink sample for this domain yet.

Backlink Analytics collects one on its first run.

Companies ranked next to lastampa.it

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