Last updated: September 2026
Global rank: Worldwide · 2026-09
#4,519
AI visibility: Grade A+
94
SEO health: Latest audit
72
Visits
22.5K
per month, estimated
Keywords
6.0K
ranking in Google
Organic share
100%
22.5K organic visits
LLMS.txt
Published
149 lines AI engines can read
You're seeing the free preview of lastampa.it
lastampa.it Company Profile
La Stampa stands as one of Italy's oldest and most respected daily newspapers, delivering in-depth coverage across a wide spectrum of topics. Founded in Turin, it has evolved from its print roots into a dynamic digital powerhouse, serving millions of readers hungry for reliable journalism. The publication dives deep into cronaca, politica, economia, cultura, and sport, offering everything from breaking news alerts to…
La Stampa was founded in 1867, about 159 years ago, and is headquartered in Turin, Italy. Its workforce is listed as between 501 and 1,000 employees. Its profile files it under News Media, with further tags for Publishing, Journalism and Digital Media. Products on record for it: Print Newspaper, Digital Subscription, Mobile App and Premium Content Access. Its tagline reads: "Italia's trusted voice on news, politics, and culture since 1867".
- Sector
- News Media
- Headquarters
- Turin, Italy
- Founded
- 1867
- Employees
- 501-1000
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
- Products
- Print Newspaper, Digital Subscription, Mobile App, Premium Content Access
lastampa.it Web Traffic Statistics
Key findings
- La Stampa (News Media) is ranked #4,519 worldwide in our September 2026 domain ranking, inside the top 10,000, the same position it held in August 2026.
- It is estimated to receive about 22,500 visits a month from search, 100% of it organic, across 6,032 ranking keywords.
- Its AI visibility score is 94 out of 100 (grade A+), with a published llms.txt of 149 lines.
- Its last technical audit scored 72/100, with "Improve Page Load Speed" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #4,519 | — |
| August 2026 | #4,519 | ▲ 13 |
| July 2026 | #4,532 | ▲ 13 |
| June 2026 | #4,545 | — |
| May 2026 | #4,545 | ▼ 22 |
| April 2026 | #4,523 | ▼ 32 |
| March 2026 | #4,491 | ▲ 104 |
| February 2026 | #4,595 | — |
What this company does
La Stampa stands as one of Italy's oldest and most respected daily newspapers, delivering in-depth coverage across a wide spectrum of topics. Founded in Turin, it has evolved from its print roots into a dynamic digital powerhouse, serving millions of readers hungry for reliable journalism. The publication dives deep into cronaca, politica, economia, cultura, and sport, offering everything from breaking news alerts to…
Our read on the site
The overall SEO health of lastampa.it is moderate, with a solid SEO score of 85 but significant room for improvement in performance and accessibility. The site has a well-structured on-page SEO setup but faces several technical and content-related challenges that need addressing to enhance its visibility and user exper…
lastampa.it Traffic and Visitor Engagement
lastampa.it draws an estimated 22,500 visits a month from search engines. Effectively all of it is organic — about 22,500 visits from unpaid results. Spread across 6,032 ranking keywords, that averages roughly 3.7 organic visits per keyword.
Monthly visits
22.5K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
22.5K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
lastampa.it AI Visibility
On our AI visibility scale lastampa.it earns 94 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (17/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
85/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
lastampa.it LLMS.txt
The llms.txt on lastampa.it runs to 149 lines (7,294 characters) across 12 sections, last generated in April 2026. It introduces the site as "La Stampa". It tells AI engines the business works in News Media, Digital Publishing and Journalism. It describes 4 products, with prices such as Digital Subscription at €9.99/month, Print Edition at €2 per issue and Mobile App at Free with in-app purchases. Services it lists include News Coverage, Advertising Solutions, Event Coverage and Custom Content. The audience it names is Italian news enthusiasts, professionals, aged 25-65 (Italy). Technologies it mentions include HTTPS, robots.txt, sitemap.xml, Viewport Meta and Google Analytics. The keywords it claims start with "notizie", "cronaca", "politica" and "economia".
Status
Published
AI engines can read it
Lines
149
In the file
Size
7.3K
Characters
Sections
12
Updated Apr 27, 2026
What the file says
# La Stampa ## About La Stampa has been a pillar of Italian journalism since its inception, providing comprehensive news coverage that resonates with readers across generations. It covers cronaca for local and national stories, politica with sharp analysis of government moves, economia to track market shifts, cultura highlighting arts and heritage, and sport capturing Italy's athletic fervor. The digital platform amplifies this with real-time updates, videos, and podcasts, making it accessible anytime. Serving primarily Italians but appealing globally, it emphasizes factual reporting over hype. Subscriptions unlock deeper insights and archives. Journalists here pride themselves on integrity, often breaking stories that influence policy. From Turin's base, it reflects northern Italy's perspective while covering the nation. Adaptations include apps and social feeds for mobile users. Value comes from context—news explained, not just reported. Economic pieces aid professionals; cultural ones enrich lives. Sports fuel fan debates. Political coverage navigates coalitions astutely. Cronaca keeps safety top-of-mind. Multimedia evolves with trends, podcasts gaining traction. Legacy meets innovation seamlessly. Readers trust it for balance in polarized times. Influence spans TV citations to social shares. Expansion into events fosters community. Overall, La Stampa informs, engages, and
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Digital Subscription€9.99/month
- Print Edition€2 per issue
- Mobile AppFree with in-app purchases
- Premium Content€19.99/month
Services it tells AI about
- News CoverageIncluded in subscription
- Advertising SolutionsContact for pricing
- Event CoverageIncluded
- Custom ContentContact for pricing
Competitors it names
Audience it targets
Italian news enthusiasts, professionals · 25-65 · Italy
Company type
Private
lastampa.it Organic Keywords
Google lists lastampa.it for about 6,032 keywords, which together bring an estimated 22,500 organic visits a month.
Ranking keywords
6.0K
Found in Google for this domain
Visits they bring
22.5K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
lastampa.it SEO Audit
The latest technical audit of lastampa.it scored 72 out of 100 overall. Performance is its weakest area at 53, while SEO scores highest at 85. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImprove Page Load Speed
- HighEnhance Mobile Responsiveness
- HighAdd Structured Data Markup
- CriticalOptimize Title Tags and Meta Descriptions
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
lastampa.it Competitors and Alternatives
La Stampa's company profile names https://www.repubblica.it, https://www.corriere.it, https://www.ilsole24ore.com and https://www.tgcom24.mediaset.it as competitors. Its own llms.txt adds https://www.huffpost.it and https://www.ilmessaggero.it. Outside its market, the domains ranked closest to it in our worldwide ranking are zhqidown.cn, guardingvision.com, fujitsu.com and telstra.net.
lastampa.it Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
lastampa.it Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for lastampa.it yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to lastampa.it
Neighbours of #4,519 in our worldwide ranking — each with its own report.
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