Last updated: August 2026
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ksl.com Web Traffic Statistics
Key findings
- KSL (Media) is ranked #13,228 worldwide in our August 2026 domain ranking, inside the top 100,000, down 921 places from #12,307 in July 2026.
- It is estimated to receive about 3.1 million visits a month from search, 100% of it organic, across 339,000 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 149 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #13,228 | ▼ 921 |
| July 2026 | #12,307 | ▼ 532 |
| June 2026 | #11,775 | — |
| May 2026 | #11,775 | ▲ 81 |
| April 2026 | #11,856 | ▲ 323 |
| March 2026 | #12,179 | ▲ 659 |
| February 2026 | #12,838 | — |
What this company does
KSL.com operates as the digital platform for a Utah-based media company that supplies local news coverage along with weather forecasts, traffic details, sports updates, and an extensive classifieds marketplace. The site assembles reports on state politics, community happenings, business activity, and regional events while also hosting listings for jobs, vehicles, real estate, and household goods. Visitors can move be…
Our read on the site
The overall SEO health of https://ksl.com is critically poor, with missing essential on-page elements such as the title, meta description, and H1 tags. Additionally, significant technical issues, including the absence of a viewport meta tag, robots.txt, and sitemap.xml, hinder the site's performance and visibility.
ksl.com Traffic and Visitor Engagement
Search engines send ksl.com an estimated 3.1 million visits a month. Effectively all of it is organic — about 3.1 million visits from unpaid results. Paid search contributes only about 66 visits a month. Spread across 339,000 ranking keywords, that averages roughly 9.1 organic visits per keyword.
Monthly visits
3.1M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
3.1M
100% of all traffic
Paid visits
66
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
ksl.com AI Visibility
ksl.com scores 67 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
ksl.com LLMS.txt
The llms.txt on ksl.com runs to 149 lines (6,354 characters) across 12 sections, last generated in March 2026. It introduces the site as "KSL - Utah News, Sports, Weather, and Classifieds". It tells AI engines the business works in Media, News and Digital Media. It describes 4 products, with prices such as KSL News at Free, KSL Sports at Free and KSL Weather at Free. Services it lists include Advertising Solutions, Community Engagement Programs and Content Syndication. The audience it names is Residents of Utah, Families, Professionals, Sports Enthusiasts, aged 18-54 (United States, primarily Utah). Technologies it mentions include React, Node.js, AWS, MongoDB and Google Analytics. The keywords it claims start with "Utah news", "KSL news", "Utah sports" and "Utah weather".
Status
Published
AI engines can read it
Lines
149
In the file
Size
6.4K
Characters
Sections
12
Updated Mar 10, 2026
What the file says
# KSL - Utah News, Sports, Weather, and Classifieds ## About KSL is a leading multimedia news organization based in Utah, dedicated to providing up-to-date news coverage, sports updates, weather forecasts, and a platform for classifieds. As a trusted source for information, KSL serves the Utah community with breaking news and engaging content through its robust website and mobile applications. The company is committed to accessibility, ensuring residents stay informed on-the-go. With a history of excellence since 1949, KSL remains a cornerstone of local journalism and community connection. **Areas of Work:** Media, News, Digital Media ## Things to Remember - **Website:** https://ksl.com - **Address:** 55 North 300 West, Salt Lake City, UT 84180, United States - **Contact:** [email protected] - **Phone:** +1-801-575-5555 - **Hours:** 24/7 - **Timezone:** America/Denver - **Currency:** USD - **Company Type:** Private - **Employees:** 150 employees - **Revenue:** $25M - **Hiring Status:** Yes, actively hiring ## Products - **KSL News** (Free): Comprehensive news coverage for Utah, including breaking news, local stories, and in-depth reporting. - **KSL Sports** (Free): Latest updates, scores, and analysis on Utah sports teams and events. - **KSL Weather** (Free): Accurate weather forecasts and alerts tailored for Utah residents. - **KSL Classifieds** (Free to list, fees may apply fo
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- KSL NewsFree
- KSL SportsFree
- KSL WeatherFree
- KSL ClassifiedsFree to list, fees may apply for premium features
Services it tells AI about
- Advertising SolutionsContact for quote
- Community Engagement ProgramsContact for quote
- Content SyndicationContact for quote
Competitors it names
Audience it targets
Residents of Utah, Families, Professionals, Sports Enthusiasts · 18-54 · United States, primarily Utah
Company type
Private · actively hiring
ksl.com Organic Keywords
Google lists ksl.com for about 339,000 keywords, which together bring an estimated 3.1 million organic visits a month.
Ranking keywords
339.0K
Found in Google for this domain
Visits they bring
3.1M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
ksl.com SEO Audit
The latest technical audit of ksl.com scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- CriticalAdd H1 Tags
- HighCreate Robots.txt File
- HighAdd Sitemap.xml
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
ksl.com Competitors and Alternatives
KSL's company profile names deseret.com, sltrib.com and abc4.com as competitors. Its own llms.txt adds fox13now.com and kutv.com. Outside its market, the domains ranked closest to it in our worldwide ranking are grist.org, curbed.com, weathercn.com and shopmy.us.
ksl.com Company Profile
KSL.com operates as the digital platform for a Utah-based media company that supplies local news coverage along with weather forecasts, traffic details, sports updates, and an extensive classifieds marketplace. The site assembles reports on state politics, community happenings, business activity, and regional events while also hosting listings for jobs, vehicles, real estate, and household goods. Visitors can move be…
Founded in 1949 (about 77 years ago), KSL is based in Salt Lake City, United States. Its workforce is listed as between 101 and 200 employees. Its profile files it under Media, with further tags for News, Technology and Digital Media. Products on record for it: KSL News, KSL Sports, KSL Weather and KSL Classifieds. Reported revenue is $25M (2022). Its tagline reads: "Utah's #1 source for news, sports, weather, and classifieds.".
- Sector
- Media
- Headquarters
- Salt Lake City, United States
- Founded
- 1949
- Employees
- 101-200
- Revenue
- $25M (2022)
- Funding
- Not Disclosed
- Products
- KSL News, KSL Sports, KSL Weather, KSL Classifieds
ksl.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
ksl.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for ksl.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to ksl.com
Neighbours of #13,228 in our worldwide ranking — each with its own report.
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