Last updated: September 2026
Global rank: Worldwide · 2026-09
#4,992
AI visibility: Grade A
86
SEO health: Latest audit
93
Visits
211.0K
per month, estimated
Keywords
4.9K
ranking in Google
Organic share
100%
211.0K organic visits
LLMS.txt
Published
142 lines AI engines can read
You're seeing the free preview of king.com
king.com Web Traffic Statistics
Key findings
- King (Gaming) is ranked #4,992 worldwide in our September 2026 domain ranking, inside the top 10,000, the same position it held in August 2026.
- It is estimated to receive about 211,000 visits a month from search, 100% of it organic, across 4,875 ranking keywords.
- Its AI visibility score is 86 out of 100 (grade A), with a published llms.txt of 142 lines.
- Its last technical audit scored 93/100, with "Implement H1 Tags on All Pages" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #4,992 | — |
| August 2026 | #4,992 | ▼ 59 |
| July 2026 | #4,933 | ▼ 49 |
| June 2026 | #4,884 | — |
| May 2026 | #4,884 | ▲ 770 |
| April 2026 | #5,654 | ▼ 81 |
| March 2026 | #5,573 | ▼ 1,377 |
| February 2026 | #4,196 | — |
What this company does
King.com runs an online platform centered on casual games that users can access directly through web browsers or connected devices. It hosts a range of puzzle and matching titles that require little setup, letting people start playing in short sessions or longer stretches as their schedule allows. The service keeps the focus on straightforward mechanics that appeal to a wide range of interests, with regular updates t…
Our read on the site
The overall SEO health of king.com is strong, with high performance and accessibility scores. However, there are critical gaps in on-page SEO, particularly the absence of H1 tags, which could hinder search visibility and user engagement.
king.com Traffic and Visitor Engagement
king.com draws an estimated 211,000 visits a month from search engines. Effectively all of it is organic — about 211,000 visits from unpaid results. Spread across 4,875 ranking keywords, that averages roughly 43 organic visits per keyword.
Monthly visits
211.0K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
211.0K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
king.com AI Visibility
On our AI visibility scale king.com earns 86 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on Crawlability (5/10) and SEO health (17/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
85/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
king.com LLMS.txt
The llms.txt on king.com runs to 142 lines (5,783 characters) across 12 sections, last generated in March 2026. It introduces the site as "King - Official Website". It tells AI engines the business works in Gaming, Entertainment and Mobile Applications. It describes 3 products, with prices such as Candy Crush Saga at Free with in-app purchases, Bubble Witch Saga at Free with in-app purchases and Farm Heroes Saga at Free with in-app purchases. Services it lists include Game Development Support and Community Engagement Programs. The audience it names is Casual Gamers, Families, Students, Professionals, aged All ages (Global). Technologies it mentions include Unity, AWS, JavaScript, HTML5 and MySQL. The keywords it claims start with "online games", "mobile games", "puzzle games" and "casual games". It gives the company type as Private (Acquired) and says it is hiring.
Status
Published
AI engines can read it
Lines
142
In the file
Size
5.8K
Characters
Sections
12
Updated Mar 7, 2026
What the file says
# King - Official Website ## About King is a leading interactive entertainment company specializing in the development of engaging mobile and online games. With a vibrant player community, King offers a wide range of fun and addictive games that cater to players of all ages. The company focuses on creating high-quality gaming experiences that foster social connections and entertainment, making it a favorite among millions worldwide. **Areas of Work:** Gaming, Entertainment, Mobile Applications ## Things to Remember - **Website:** https://king.com - **Address:** Stockholm, Sweden - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Not Specified - **Timezone:** Europe/Stockholm - **Currency:** EUR - **Company Type:** Private (Acquired) - **Employees:** 3000 employees - **Revenue:** $1.5B - **Hiring Status:** Yes, actively hiring ## Products - **Candy Crush Saga** (Free with in-app purchases): A popular match-three puzzle game with colorful graphics and addictive gameplay, enjoyed by millions worldwide. - **Bubble Witch Saga** (Free with in-app purchases): A magical bubble-shooting puzzle game that challenges players to solve enchanting levels. - **Farm Heroes Saga** (Free with in-app purchases): A fun farming-themed match-three game where players collect cropsies to progress through levels. ## Services - **Game Development Support** (Contact for quote): C
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Candy Crush SagaFree with in-app purchases
- Bubble Witch SagaFree with in-app purchases
- Farm Heroes SagaFree with in-app purchases
Services it tells AI about
- Game Development SupportContact for quote
- Community Engagement ProgramsContact for quote
Competitors it names
Audience it targets
Casual Gamers, Families, Students, Professionals · All ages · Global
Company type
Private (Acquired) · actively hiring
king.com Organic Keywords
Google lists king.com for about 4,875 keywords, which together bring an estimated 211,000 organic visits a month.
Ranking keywords
4.9K
Found in Google for this domain
Visits they bring
211.0K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
king.com SEO Audit
The latest technical audit of king.com scored 93 out of 100 overall. SEO is its weakest area at 85, while accessibility scores highest at 94. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
Excellent
SEO
Performance
Excellent
Accessibility
Excellent
Fix these first
- CriticalImplement H1 Tags on All Pages
- HighCreate and Submit a Sitemap
- HighOptimize Meta Descriptions
- MediumEnhance Internal Linking Structure
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
king.com Competitors and Alternatives
King's company profile names zynga.com, supercell.com and rovio.com as competitors. Its own llms.txt adds ea.com, miniclip.com and kongregate.com. Outside its market, the domains ranked closest to it in our worldwide ranking are samsungotn.net, juntadeandalucia.es, homes.com and pscp.tv.
king.com Company Profile
King.com runs an online platform centered on casual games that users can access directly through web browsers or connected devices. It hosts a range of puzzle and matching titles that require little setup, letting people start playing in short sessions or longer stretches as their schedule allows. The service keeps the focus on straightforward mechanics that appeal to a wide range of interests, with regular updates t…
King was founded in 2003, about 23 years ago, and is headquartered in London, United Kingdom. Its workforce is listed as between 501 and 1,000 employees. It was founded by Riccardo Zacconi. Its profile files it under Gaming, with further tags for Entertainment, Mobile Applications and Freemium. Products on record for it: Candy Crush Saga, Bubble Witch Saga and Farm Heroes Saga. Reported revenue is $2.0B (2022). Its tagline reads: "Play the Most Popular & Fun Games Online!".
- Sector
- Gaming
- Headquarters
- London, United Kingdom
- Founded
- 2003
- Employees
- 501-1000
- Revenue
- $2.0B (2022)
- Funding
- Not Disclosed
- Founders
- Riccardo Zacconi
- Products
- Candy Crush Saga, Bubble Witch Saga, Farm Heroes Saga
king.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
king.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for king.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to king.com
Neighbours of #4,992 in our worldwide ranking — each with its own report.
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