Last updated: September 2026
Global rank: Worldwide · 2026-09
#471,114
AI visibility: Grade C
64
SEO health: Latest audit
0
Visits
19.2K
per month, estimated
Keywords
682
ranking in Google
Organic share
100%
19.2K organic visits
LLMS.txt
Published
164 lines AI engines can read
You're seeing the free preview of kerastase.com
kerastase.com Web Traffic Statistics
Key findings
- Kérastase (Hair Care) is ranked #471,114 worldwide in our September 2026 domain ranking, down 60,419 places from #410,695 in August 2026.
- It is estimated to receive about 19,200 visits a month from search, 100% of it organic, across 682 ranking keywords.
- Its AI visibility score is 64 out of 100 (grade C), with a published llms.txt of 164 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #471,114 | ▼ 60,419 |
| August 2026 | #410,695 | ▲ 22,057 |
| July 2026 | #432,752 | ▼ 55,967 |
| June 2026 | #376,785 | — |
| May 2026 | #376,785 | ▲ 10,241 |
| April 2026 | #387,026 | ▼ 71,207 |
| March 2026 | #315,819 | ▲ 91,763 |
| February 2026 | #407,582 | — |
What this company does
Kérastase creates hair care products meant for use in salons and at home. Their lines include shampoos, conditioners, oils, and targeted treatments that address dryness, breakage, color fade, thinning, and scalp discomfort. The products come from work with hairdressers who test them during appointments, so the formulas reflect real salon conditions rather than lab-only results. Customers can buy full sizes online or…
Our read on the site
The overall SEO health of the website kerastase.com is critically poor, primarily due to missing essential on-page elements such as title, meta description, and headings. Additionally, significant technical issues such as the absence of a viewport meta tag, robots.txt, and sitemap.xml further hinder the site's performa…
kerastase.com Traffic and Visitor Engagement
kerastase.com draws an estimated 19,200 visits a month from search engines. Effectively all of it is organic — about 19,200 visits from unpaid results. Spread across 682 ranking keywords, that averages roughly 28 organic visits per keyword.
Monthly visits
19.2K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
19.2K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
kerastase.com AI Visibility
On our AI visibility scale kerastase.com earns 64 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (19/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
kerastase.com LLMS.txt
The llms.txt on kerastase.com runs to 164 lines (5,440 characters) across 12 sections, last generated in April 2026. It introduces the site as "kerastase.com". It tells AI engines the business works in Hair Care, Beauty Products and Luxury Cosmetics. It describes 5 products, with prices such as Genesis Shampoo at $35, Nutritive Masquintense at $50 and Elixir Ultime Oil at $45. Services it lists include Hair Diagnosis, Salon Treatments, Customization Service and Virtual Consultation. The audience it names is Women, Hair enthusiasts, aged 25-55 (Global). Technologies it mentions include E-commerce, Google Analytics, Shopify or Custom CMS and Payment Gateways. The keywords it claims start with "kerastase shampoo", "luxury hair care", "hair repair products" and "professional hair treatment". It gives the company type as Subsidiary.
Status
Published
AI engines can read it
Lines
164
In the file
Size
5.4K
Characters
Sections
12
Updated Apr 20, 2026
What the file says
# kerastase.com ## About Kérastase is a leading luxury hair care brand offering professional-grade shampoos, conditioners, masks, and styling products designed for various hair concerns like thinning, damage, and color protection. Part of L'Oréal Professionnel division, it serves stylists and consumers through salons and e-commerce. The brand focuses on innovative, science-backed formulas for transformative hair health. **Areas of Work:** Hair Care, Beauty Products, Luxury Cosmetics ## Things to Remember - **Website:** https://kerastase.com - **Address:** - **Contact:** - **Phone:** - **Hours:** - **Timezone:** - **Currency:** USD - **Company Type:** Subsidiary - **Employees:** 1,001-5,000 - **Revenue:** Not Disclosed - **Hiring Status:** Not currently hiring ## Products - **Genesis Shampoo** ($35): Anti-hair fall shampoo for weakened hair - **Nutritive Masquintense** ($50): Deep nourishing mask for dry hair - **Elixir Ultime Oil** ($45): Multi-benefit hair oil for shine - **Resistance Bain Force** ($38): Strengthening shampoo for damaged hair - **Blond Absolu Serum** ($42): Brightening serum for blonde hair ## Services - **Hair Diagnosis** (Free online): Personalized hair care consultation - **Salon Treatments** (Contact salon): Professional in-salon rituals - **Customization Service** (Free): Tailored product recommendations - **Virtual Consultation** (Contact for p
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Genesis Shampoo$35
- Nutritive Masquintense$50
- Elixir Ultime Oil$45
- Resistance Bain Force$38
- Blond Absolu Serum$42
Services it tells AI about
- Hair DiagnosisFree online
- Salon TreatmentsContact salon
- Customization ServiceFree
- Virtual ConsultationContact for pricing
- Subscription Boxes$50/month
Competitors it names
Audience it targets
Women, Hair enthusiasts · 25-55 · Global
Company type
Subsidiary
kerastase.com Organic Keywords
Google lists kerastase.com for about 682 keywords, which together bring an estimated 19,200 organic visits a month.
Ranking keywords
682
Found in Google for this domain
Visits they bring
19.2K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
kerastase.com SEO Audit
The latest technical audit of kerastase.com scored 0 out of 100 overall. The audit makes 15 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- HighAdd H1 and H2 Tags
- CriticalCreate a Robots.txt File
- CriticalDevelop a Sitemap.xml
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
kerastase.com Competitors and Alternatives
Kérastase's company profile names olaplex.com, redken.com, pureology.com and bumbleandbumble.com as competitors. Its own llms.txt adds ouai.com and amika.com. Outside its market, the domains ranked closest to it in our worldwide ranking are flexdog.fr, spiegelworld.com, pantallazo.es and furnitureplusdecorandmore.com.
kerastase.com Company Profile
Kérastase creates hair care products meant for use in salons and at home. Their lines include shampoos, conditioners, oils, and targeted treatments that address dryness, breakage, color fade, thinning, and scalp discomfort. The products come from work with hairdressers who test them during appointments, so the formulas reflect real salon conditions rather than lab-only results. Customers can buy full sizes online or…
Kérastase was founded in 1964, about 62 years ago, and is headquartered in Paris, France. Its workforce is listed as between 1,001 and 5,000 employees. Its profile files it under Hair Care, with further tags for Beauty, Luxury Cosmetics and Professional Salon Products. Products on record for it: Genesis Anti-Hair Fall Range, Nutritive Nourishing Collection, Elixir Ultime Oil and Resistance Force Forte. Its tagline reads: "Luxury Hair Care for Salon Professionals".
- Sector
- Hair Care
- Headquarters
- Paris, France
- Founded
- 1964
- Employees
- 1,001-5,000
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
- Products
- Genesis Anti-Hair Fall Range, Nutritive Nourishing Collection, Elixir Ultime Oil, Resistance Force Forte
kerastase.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
kerastase.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for kerastase.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to kerastase.com
Neighbours of #471,114 in our worldwide ranking — each with its own report.
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