Last updated: August 2026
Global rank: Worldwide · 2026-08
#11,822
AI visibility: Grade A
86
SEO health: Latest audit
84
Visits
545.6K
per month, estimated
Keywords
168.3K
ranking in Google
Organic share
100%
545.6K organic visits
LLMS.txt
Published
140 lines AI engines can read
You're seeing the free preview of jalopnik.com
jalopnik.com Web Traffic Statistics
Key findings
- Jalopnik (Automotive) is ranked #11,822 worldwide in our August 2026 domain ranking, inside the top 100,000, down 115 places from #11,707 in July 2026.
- It is estimated to receive about 545,600 visits a month from search, 100% of it organic, across 168,300 ranking keywords.
- Its AI visibility score is 86 out of 100 (grade A), with a published llms.txt of 140 lines.
- Its last technical audit scored 84/100, with "Implement a Sitemap.xml" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #11,822 | ▼ 115 |
| July 2026 | #11,707 | ▼ 494 |
| June 2026 | #11,213 | — |
| May 2026 | #11,213 | ▼ 616 |
| April 2026 | #10,597 | ▼ 270 |
| March 2026 | #10,327 | ▲ 230 |
| February 2026 | #10,557 | — |
What this company does
Jalopnik publishes articles and commentary centered on cars, motorcycles, and the broader culture around vehicles with engines. The site reports on current industry developments, offers practical buying guidance for different models, and shares staff perspectives on everything from new releases to older machines that have shaped public interest. Coverage often includes historical reflections, such as detailed looks a…
Our read on the site
Jalopnik demonstrates strong overall SEO health with a performance score of 94/100, but there are notable areas for improvement, particularly in accessibility and best practices. Addressing content gaps and technical issues such as the missing sitemap could enhance visibility and user experience.
jalopnik.com Traffic and Visitor Engagement
Search engines send jalopnik.com an estimated 545,600 visits a month. Effectively all of it is organic — about 545,600 visits from unpaid results. Spread across 168,300 ranking keywords, that averages roughly 3.2 organic visits per keyword.
Monthly visits
545.6K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
545.6K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
jalopnik.com AI Visibility
jalopnik.com scores 86 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on Crawlability (5/10) and SEO health (17/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
85/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
jalopnik.com LLMS.txt
The llms.txt on jalopnik.com runs to 140 lines (5,519 characters) across 12 sections, last generated in March 2026. It introduces the site as "Jalopnik - Automotive News and Culture". It tells AI engines the business works in Automotive, Media and Digital Publishing. It describes 3 products, with prices such as Automotive News Articles at Free, Buying Guides at Free and Expert Commentary at Free. Services it lists include Sponsored Content and Newsletter Subscription. The audience it names is Car Enthusiasts, Vehicle Buyers, Industry Professionals, aged 18-54 (Global). Technologies it mentions include HTML5, CSS3, JavaScript, CMS (Custom) and Google Analytics. The keywords it claims start with "automotive news", "car reviews", "motorcycle news" and "vehicle buying guides".
Status
Published
AI engines can read it
Lines
140
In the file
Size
5.5K
Characters
Sections
12
Updated Mar 24, 2026
What the file says
# Jalopnik - Automotive News and Culture ## About Jalopnik is a premier automotive news platform dedicated to covering the latest in cars, motorcycles, and vehicle culture. It offers in-depth articles, expert reviews, and comprehensive buying guides for enthusiasts and everyday consumers. With a focus on engaging content, Jalopnik serves as a trusted resource for automotive trends and industry insights. The platform connects with a global audience of car lovers and industry insiders through its entertaining and informative approach. **Areas of Work:** Automotive, Media, Digital Publishing ## Things to Remember - **Website:** https://jalopnik.com - **Address:** New York, United States - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Not Specified - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** 50 employees - **Revenue:** $5M - **Hiring Status:** Yes, actively hiring ## Products - **Automotive News Articles** (Free): Daily updates and in-depth coverage of the latest automotive news and trends. - **Buying Guides** (Free): Detailed guides to help consumers make informed decisions when purchasing vehicles. - **Expert Commentary** (Free): Insights and opinions from industry experts on automotive topics and innovations. ## Services - **Sponsored Content** (Contact for quote): Custom content creation and adv
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Automotive News ArticlesFree
- Buying GuidesFree
- Expert CommentaryFree
Services it tells AI about
- Sponsored ContentContact for quote
- Newsletter SubscriptionFree
Competitors it names
Audience it targets
Car Enthusiasts, Vehicle Buyers, Industry Professionals · 18-54 · Global
Company type
Private · actively hiring
jalopnik.com Organic Keywords
Google lists jalopnik.com for about 168,300 keywords, which together bring an estimated 545,600 organic visits a month.
Ranking keywords
168.3K
Found in Google for this domain
Visits they bring
545.6K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
jalopnik.com SEO Audit
The latest technical audit of jalopnik.com scored 84 out of 100 overall. Accessibility is its weakest area at 82, while performance scores highest at 94. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Excellent
Accessibility
Fix these first
- CriticalImplement a Sitemap.xml
- HighEnhance Accessibility Features
- HighOptimize Meta Descriptions
- MediumImprove Heading Structure
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
jalopnik.com Competitors and Alternatives
Jalopnik's company profile names caranddriver.com, motortrend.com and autoblog.com as competitors. Its own llms.txt adds cars.com, roadandtrack.com and edmunds.com. Outside its market, the domains ranked closest to it in our worldwide ranking are eppo.cloud, dwd.de, wechatpay.cn and connect.aws.
jalopnik.com Company Profile
Jalopnik publishes articles and commentary centered on cars, motorcycles, and the broader culture around vehicles with engines. The site reports on current industry developments, offers practical buying guidance for different models, and shares staff perspectives on everything from new releases to older machines that have shaped public interest. Coverage often includes historical reflections, such as detailed looks a…
Founded in 2004 (about 22 years ago), Jalopnik is based in New York, United States. Its workforce is listed as between 51 and 200 employees. Its profile files it under Automotive, with further tags for Media, Digital Publishing and Content Creation. Products on record for it: Automotive News Articles, Buying Guides and Expert Commentary. Reported revenue is $5M (2023). Its tagline reads: "Obsessed with the culture of cars".
- Sector
- Automotive
- Headquarters
- New York, United States
- Founded
- 2004
- Employees
- 51-200
- Revenue
- $5M (2023)
- Funding
- Not Disclosed
- Products
- Automotive News Articles, Buying Guides, Expert Commentary
jalopnik.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
jalopnik.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for jalopnik.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to jalopnik.com
Neighbours of #11,822 in our worldwide ranking — each with its own report.
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