Last updated: August 2026
Global rank: Worldwide · 2026-08
#28,364
AI visibility: Grade A+
97
SEO health: Latest audit
76
Visits
496.0K
per month, estimated
Keywords
62.8K
ranking in Google
Organic share
100%
496.0K organic visits
LLMS.txt
Published
134 lines AI engines can read
You're seeing the free preview of ipsy.com
ipsy.com Web Traffic Statistics
Key findings
- ipsy (Beauty & Cosmetics) is ranked #28,364 worldwide in our August 2026 domain ranking, inside the top 100,000, down 72 places from #28,292 in July 2026.
- It is estimated to receive about 496,000 visits a month from search, 100% of it organic, across 62,800 ranking keywords.
- Its AI visibility score is 97 out of 100 (grade A+), with a published llms.txt of 134 lines.
- Its last technical audit scored 76/100, with "Improve Site Performance" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #28,364 | ▼ 72 |
| July 2026 | #28,292 | ▼ 1,391 |
| June 2026 | #26,901 | — |
| May 2026 | #26,901 | ▼ 3,159 |
| April 2026 | #23,742 | ▼ 3,796 |
| March 2026 | #19,946 | ▼ 13 |
| February 2026 | #19,933 | — |
What this company does
IPSY runs a monthly subscription where beauty products are chosen specifically for each member. After signing up, users fill out a short quiz about their skin concerns, favorite types of makeup, and overall style preferences. The answers guide the selection process so that the box contains relevant items such as foundations, serums, mascaras, and cleansers from a variety of brands. Everything gets shipped directly to…
Our read on the site
The overall SEO health of ipsy.com is strong, with a perfect SEO score of 100/100, indicating excellent on-page optimization. However, performance and best practices scores are notably low, suggesting significant areas for improvement in site speed and technical implementation.
ipsy.com Traffic and Visitor Engagement
ipsy.com draws an estimated 496,000 visits a month from search engines. Effectively all of it is organic — about 496,000 visits from unpaid results. Spread across 62,800 ranking keywords, that averages roughly 7.9 organic visits per keyword.
Monthly visits
496.0K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
496.0K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
ipsy.com AI Visibility
On our AI visibility scale ipsy.com earns 97 of 100 points, a grade A+. It takes full marks for LLMS.txt, SEO health, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
ipsy.com LLMS.txt
The llms.txt on ipsy.com runs to 134 lines (5,456 characters) across 12 sections, last generated in April 2026. It introduces the site as "ipsy - Personalized Beauty Subscription Service". It tells AI engines the business works in Beauty & Cosmetics, E-commerce and Subscription Services. It describes 3 products, with prices such as Personalized Beauty Subscription Box at $12/month and Beauty Tutorials and Content at Free. The audience it names is Beauty Enthusiasts, Young Adults, Professionals, aged 18-35 (Global). Technologies it mentions include React, Node.js, AWS, PostgreSQL and Google Analytics. The keywords it claims start with "personalized beauty", "beauty quiz", "makeup subscription" and "skincare products".
Status
Published
AI engines can read it
Lines
134
In the file
Size
5.5K
Characters
Sections
12
Updated Apr 2, 2026
What the file says
# ipsy - Personalized Beauty Subscription Service ## About ipsy is a subscription-based beauty service that provides personalized beauty products tailored to individual preferences. By taking a beauty quiz, users receive a curated selection of makeup, skincare, and beauty brands delivered to their doorstep every month. The platform empowers beauty enthusiasts to discover new products and brands that suit their unique style and needs. **Areas of Work:** Beauty & Cosmetics, E-commerce, Subscription Services ## Things to Remember - **Website:** https://ipsy.com - **Address:** Not Available, San Mateo, California, United States - **Contact:** [email protected] - **Phone:** +1-650-555-1234 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/Los_Angeles - **Currency:** USD - **Company Type:** Private - **Employees:** 200 employees - **Revenue:** $200M - **Hiring Status:** Yes, actively hiring ## Products - **Personalized Beauty Subscription Box** ($12/month): A monthly subscription box featuring personalized beauty products based on your preferences. - **Makeup and Skincare Products** (Contact for pricing): A curated selection of high-quality makeup and skincare products from various brands. - **Beauty Tutorials and Content** (Free): Access to exclusive beauty tutorials and content to enhance your beauty skills. ## Services ## Keywords personalized beauty, beauty quiz, makeup su
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Personalized Beauty Subscription Box$12/month
- Makeup and Skincare ProductsContact for pricing
- Beauty Tutorials and ContentFree
Competitors it names
Audience it targets
Beauty Enthusiasts, Young Adults, Professionals · 18-35 · Global
Company type
Private · actively hiring
ipsy.com Organic Keywords
Google lists ipsy.com for about 62,800 keywords, which together bring an estimated 496,000 organic visits a month.
Ranking keywords
62.8K
Found in Google for this domain
Visits they bring
496.0K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
ipsy.com SEO Audit
The latest technical audit of ipsy.com scored 76 out of 100 overall. Performance is its weakest area at 51, while SEO scores highest at 100. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImprove Site Performance
- HighEnhance Best Practices
- MediumOptimize Title Tags
- HighCreate a Blog Section
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
ipsy.com Competitors and Alternatives
ipsy's company profile names birchbox.com, boxycharm.com and glossybox.com as competitors. Its own llms.txt adds sephora.com and fabfitfun.com. Outside its market, the domains ranked closest to it in our worldwide ranking are managebuilding.com, use.ai, berlios.de and nero.com.
ipsy.com Company Profile
IPSY runs a monthly subscription where beauty products are chosen specifically for each member. After signing up, users fill out a short quiz about their skin concerns, favorite types of makeup, and overall style preferences. The answers guide the selection process so that the box contains relevant items such as foundations, serums, mascaras, and cleansers from a variety of brands. Everything gets shipped directly to…
ipsy was founded in 2011, about 15 years ago, and is headquartered in San Mateo, United States. Its workforce is listed as between 201 and 500 employees. It was founded by Michelle Phan. Its profile files it under Beauty & Cosmetics, with further tags for E-commerce, Subscription Services and Direct-to-Consumer. Products on record for it: Personalized Beauty Subscription Boxes, Makeup and Skincare Products and Beauty Tutorials and Content. Reported revenue is $200M (2023), and total funding is listed at $100M. Its tagline reads: "Personalized Beauty Delivered Monthly".
- Sector
- Beauty & Cosmetics
- Headquarters
- San Mateo, United States
- Founded
- 2011
- Employees
- 201-500
- Revenue
- $200M (2023)
- Funding
- $100M
- Founders
- Michelle Phan
- Products
- Personalized Beauty Subscription Boxes, Makeup and Skincare Products, Beauty Tutorials and Content
ipsy.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
ipsy.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for ipsy.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to ipsy.com
Neighbours of #28,364 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. ipsy.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.