instructure.com — August 2026 traffic, keywords & AI visibility

Search engines send instructure.com an estimated 4.6 million visits a month. Effectively all of it is organic — about 4.6 million visits from unpaid results. Spread across 37,400 ranking keywords, that averages roughly 122 organic visits per keyword.

instructure.com scores 95 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).

The llms.txt on instructure.com runs to 156 lines (7,397 characters) across 12 sections, last generated in March 2026. It introduces the site as "Instructure | EdTech Solutions for Learning". It tells AI engines the business works in Education Technology, Learning Management Systems and Corporate Training. It describes 4 products, including Canvas LMS, Canvas Studio and Canvas Catalog. Services it lists include Implementation Support, Training and Workshops and Technical Support. The audience it names is Educators, Students, Administrators, Corporate Trainers, Businesses, aged All ages (Global). Technologies it mentions include React, Node.js, AWS, Ruby on Rails and PostgreSQL. The keywords it claims start with "learning management system", "online education", "Canvas LMS" and "edtech solutions". It gives the company type as Public and says it is hiring.

# Instructure | EdTech Solutions for Learning

## About
Instructure is a leading educational technology company that provides innovative learning management systems and tools to enhance teaching and learning experiences. Their flagship product, Canvas LMS, is widely used by schools, universities, and organizations to deliver online and hybrid education. Instructure focuses on creating accessible, user-friendly platforms that empower educators and engage students. The company also offers solutions for corporate training and professional development.

**Areas of Work:** Education Technology, Learning Management Systems, Corporate Training

## Things to Remember
- **Website:** https://instructure.com
- **Address:** 6330 South 3000 East, Suite 700, Salt Lake City, UT 84121, USA
- **Contact:** [email protected]
- **Phone:** +1-800-203-6755
- **Hours:** Mon-Fri: 9AM-5PM
- **Timezone:** America/Denver
- **Currency:** USD
- **Company Type:** Public
- **Employees:** 1000-5000
- **Revenue:** $400M-$500M
- **Hiring Status:** Yes, actively hiring

## Products
- **Canvas LMS** (Contact for pricing): A robust learning management system designed for K-12, higher education, and professional training with features like course management, assessments, and analytics.
- **Canvas Studio** (Contact for pricing): An interactive video platform for creating and sharing educational content with built

Google lists instructure.com for about 37,400 keywords, which together bring an estimated 4.6 million organic visits a month.

The latest technical audit of instructure.com scored 81 out of 100 overall. Performance is its weakest area at 67, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

Instructure's company profile names blackboard.com, moodle.com and schoology.com as competitors. Its own llms.txt adds d2l.com, edmodo.com and google.com/classroom. Outside its market, the domains ranked closest to it in our worldwide ranking are donmai.us, ladepeche.fr, bmj.com and abc.net.au.

blackboard.com

moodle.com

schoology.com

d2l.com

edmodo.com

google.com/classroom