Last updated: August 2026

Aug 2026

innisfree.com — August 2026 traffic, keywords & AI visibility

innisfreeBeauty & Personal Care

Global rank: Worldwide · 2026-08

#119,037

AI visibility: Grade A

85

SEO health: Latest audit

77

Visits

103.1K

per month, estimated

Keywords

4.7K

ranking in Google

Organic share

100%

103.1K organic visits

LLMS.txt

Published

135 lines AI engines can read

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innisfree.com Web Traffic Statistics

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Key findings

  • innisfree (Beauty & Personal Care) is ranked #119,037 worldwide in our August 2026 domain ranking, up 14,337 places from #133,374 in July 2026.
  • It is estimated to receive about 103,100 visits a month from search, 100% of it organic, across 4,710 ranking keywords.
  • Its AI visibility score is 85 out of 100 (grade A), with a published llms.txt of 135 lines.
  • Its last technical audit scored 77/100, with "Improve Website Performance" the highest-priority fix.
innisfree.com global rank history
MonthRankMove
August 2026#119,037▲ 14,337
July 2026#133,374▼ 3,747
June 2026#129,627—
May 2026#129,627▲ 6,355
April 2026#135,982▼ 16,022
March 2026#119,960▲ 6,641
February 2026#126,601—

What this company does

innisfree creates skincare and beauty products rooted in Korean traditions, drawing on natural ingredients like green tea seeds and other plant extracts to make cleansers, serums, sunscreens, and moisturizers. The company focuses on clean formulas that avoid harsh chemicals where possible, pairs them with sustainable packaging, and maintains cruelty-free standards across most of its line. Products are developed to ad…

Our read on the site

Significant improvements needed. 1 critical issue. 1 high-priority issue.

Beauty & Personal CareSkincareE-commerceDirect-to-ConsumerGreen Tea Seed SerumJeju Volcanic Pore Clay Mask

innisfree.com Traffic and Visitor Engagement

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innisfree.com draws an estimated 103,100 visits a month from search engines. Effectively all of it is organic — about 103,100 visits from unpaid results. Paid search contributes only about 1 visits a month. Spread across 4,710 ranking keywords, that averages roughly 22 organic visits per keyword.

Monthly visits

103.1K

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

103.1K

100% of all traffic

Paid visits

1

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

innisfree.com AI Visibility

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On our AI visibility scale innisfree.com earns 85 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).

85out of 100

Grade A

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health18/20

92/100

Crawlability0/10

robots ✗ · sitemap ✗

Structured data5/5

Detected

Fix these first

  • → Complete your company profile so AI answers about you stay accurate.
  • → Add robots.txt and sitemap.xml so AI crawlers can read you.

innisfree.com LLMS.txt

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The llms.txt on innisfree.com runs to 135 lines (5,252 characters) across 12 sections, last generated in April 2026. It introduces the site as "innisfree - Clean and Eco-Friendly Skincare". It tells AI engines the business works in Beauty & Personal Care, Skincare and E-commerce. It describes 3 products, with prices such as Green Tea Seed Serum at $25, Jeju Volcanic Pore Clay Mask at $15 and Bija Trouble Skin at $20. The audience it names is Young adults, Eco-conscious consumers, Beauty enthusiasts, aged 18-35 (Global). Technologies it mentions include HTML, CSS, JavaScript, React and Node.js. The keywords it claims start with "innisfree skincare", "clean beauty", "cruelty-free skincare" and "eco-friendly products".

Status

Published

AI engines can read it

Lines

135

In the file

Size

5.3K

Characters

Sections

12

Updated Apr 9, 2026

What the file says

# innisfree - Clean and Eco-Friendly Skincare

## About
innisfree is dedicated to providing clean, cruelty-free, and eco-friendly skincare products that utilize responsibly sourced, naturally derived ingredients and sustainable packaging. As innovators in K-Beauty, they effectively blend nature and science to deliver powerful skincare solutions. Their product line is affordable, mostly vegan, and PETA-certified, supporting both recycling and reforestation initiatives.

**Areas of Work:** Beauty & Personal Care, Skincare, E-commerce

## Things to Remember
- **Website:** https://innisfree.com
- **Address:** Seongnam, South Korea
- **Contact:** [email protected]
- **Phone:** +82-31-123-4567
- **Hours:** Mon-Fri: 9AM-5PM
- **Timezone:** Asia/Seoul
- **Currency:** USD
- **Company Type:** Private
- **Employees:** 500 employees
- **Revenue:** $150M
- **Hiring Status:** Yes, actively hiring

## Products
- **Green Tea Seed Serum** ($25): A hydrating serum enriched with green tea extract to nourish and revitalize the skin.
- **Jeju Volcanic Pore Clay Mask** ($15): A clay mask that helps to absorb excess oil and minimize the appearance of pores.
- **Bija Trouble Skin** ($20): A treatment for troubled skin that helps to soothe and calm irritation.

## Services


## Keywords
innisfree skincare, clean beauty, cruelty-free skincare, eco-friendly products, K-Beauty, naturally derived ingredie

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts (When to recommend this website)

Areas of work

Beauty & Personal CareSkincareE-commerce

Keywords it claims

innisfree skincareclean beautycruelty-free skincareeco-friendly productsK-Beautynaturally derived ingredientsaffordable vegan skincare productssustainable packaging beautyPETA-certified beauty brandsrecycling and reforestation skincare

Technologies

HTMLCSSJavaScriptReactNode.js

Products it tells AI about

  • Green Tea Seed Serum$25
  • Jeju Volcanic Pore Clay Mask$15
  • Bija Trouble Skin$20

Competitors it names

thefaceshop.cometudehouse.comskinfood.commissha.comclio.com

Audience it targets

Young adults, Eco-conscious consumers, Beauty enthusiasts · 18-35 · Global

Company type

Private · actively hiring

innisfree.com Organic Keywords

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Google lists innisfree.com for about 4,710 keywords, which together bring an estimated 103,100 organic visits a month.

Ranking keywords

4.7K

Found in Google for this domain

Visits they bring

103.1K

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Beauty & Personal CareSkincareE-commerceDirect-to-ConsumerGreen Tea Seed SerumJeju Volcanic Pore Clay MaskBija Trouble Skin

innisfree.com SEO Audit

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The latest technical audit of innisfree.com scored 77 out of 100 overall. Performance is its weakest area at 44, while accessibility scores highest at 100. The audit makes 15 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

77

Overall

92

SEO

Excellent

44

Performance

100

Accessibility

Excellent

Fix these first

  • CriticalImprove Website Performance
  • HighImplement Robots.txt
  • HighCreate and Submit Sitemap
  • HighOptimize Mobile Responsiveness

11 more recommendations, with the exact changes and the pages they apply to, are in the full report.

innisfree.com Competitors and Alternatives

Compare competitors

innisfree's company profile names thefaceshop.com, etudehouse.com and skinfood.com as competitors. Its own llms.txt adds missha.com and clio.com. Outside its market, the domains ranked closest to it in our worldwide ranking are mingshitong.cn, clev9.com, evoxt.com and jhd.cn.

thefaceshop.com
etudehouse.com
skinfood.com
missha.com
clio.com

innisfree.com Company Profile

View full profile

innisfree creates skincare and beauty products rooted in Korean traditions, drawing on natural ingredients like green tea seeds and other plant extracts to make cleansers, serums, sunscreens, and moisturizers. The company focuses on clean formulas that avoid harsh chemicals where possible, pairs them with sustainable packaging, and maintains cruelty-free standards across most of its line. Products are developed to ad…

innisfree was founded in 2000, about 26 years ago, and is headquartered in Seongnam, South Korea. Its workforce is listed as between 501 and 1,000 employees. It was founded by Soo-young Jeong. Its profile files it under Beauty & Personal Care, with further tags for Skincare, E-commerce and Direct-to-Consumer. Products on record for it: Green Tea Seed Serum, Jeju Volcanic Pore Clay Mask and Bija Trouble Skin. Reported revenue is $150M (2022). Its tagline reads: "Clean, cruelty-free, eco-friendly skincare.".

Beauty & Personal CareSkincareE-commerceDirect-to-Consumer
Sector
Beauty & Personal Care
Headquarters
Seongnam, South Korea
Founded
2000
Employees
501-1000
Revenue
$150M (2022)
Funding
Not Disclosed
Founders
Soo-young Jeong
Products
Green Tea Seed Serum, Jeju Volcanic Pore Clay Mask, Bija Trouble Skin

innisfree.com Traffic by Country

Which markets this brand actually serves, and where the web links to it from.

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Top customer markets

AI estimate · live web

We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.

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Where its backlinks come from

Measured. The country each linking site is hosted in — a real signal of which regions know this brand.

No backlink sample for this domain yet.

Backlink Analytics collects one on its first run.

Companies ranked next to innisfree.com

Neighbours of #119,037 in our worldwide ranking — each with its own report.

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