Last updated: September 2026
Global rank: Worldwide · 2026-09
#637
AI visibility: Grade A+
92
SEO health: Latest audit
100
Visits
26.5M
per month, estimated
Keywords
625.6K
ranking in Google
Organic share
100%
26.5M organic visits
LLMS.txt
Published
166 lines AI engines can read
You're seeing the free preview of ikea.com
ikea.com Company Profile
IKEA provides furniture, home accessories, and a range of design ideas meant to help people shape their living spaces. The selection includes everyday items like seating, storage solutions, kitchen tools, and lighting that suit apartments, houses, and shared spaces. Along with the products, the site shares practical tips and room setups so visitors can get a sense of how things might fit together in their own homes.…
Founded in 1943 (about 83 years ago), IKEA is based in Delft, Netherlands. Its workforce is listed as more than 10,001 employees. It was founded by Ingvar Kamprad. Its profile files it under Retail, with further tags for Furniture, E-commerce and Business Model. Products on record for it: Furniture, Home Accessories, Kitchen Solutions and Lighting. Reported revenue is $45.1B (2023), and total funding is listed at Bootstrapped. Its tagline reads: "Furniture, home accessories, design ideas and inspiration for big dreams and small budgets.".
- Sector
- Retail
- Headquarters
- Delft, Netherlands
- Founded
- 1943
- Employees
- 10001+
- Revenue
- $45.1B (2023)
- Funding
- Bootstrapped
- Founders
- Ingvar Kamprad
- Products
- Furniture, Home Accessories, Kitchen Solutions, Lighting
ikea.com Web Traffic Statistics
Key findings
- IKEA (Retail) is ranked #637 worldwide in our September 2026 domain ranking, inside the top 1,000, the same position it held in August 2026.
- It is estimated to receive about 26.5 million visits a month from search, 100% of it organic, across 625,600 ranking keywords.
- Its AI visibility score is 92 out of 100 (grade A+), with a published llms.txt of 166 lines.
- Its last technical audit scored 100/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #637 | — |
| August 2026 | #637 | ▼ 18 |
| July 2026 | #619 | ▼ 26 |
| June 2026 | #593 | — |
| May 2026 | #593 | ▲ 22 |
| April 2026 | #615 | ▼ 10 |
| March 2026 | #605 | ▼ 8 |
| February 2026 | #597 | — |
What this company does
IKEA provides furniture, home accessories, and a range of design ideas meant to help people shape their living spaces. The selection includes everyday items like seating, storage solutions, kitchen tools, and lighting that suit apartments, houses, and shared spaces. Along with the products, the site shares practical tips and room setups so visitors can get a sense of how things might fit together in their own homes.…
Our read on the site
Excellent! Strong performance and SEO.
ikea.com Traffic and Visitor Engagement
Search engines send ikea.com an estimated 26.5 million visits a month. Effectively all of it is organic — about 26.5 million visits from unpaid results. Paid search contributes only about 4,024 visits a month. Spread across 625,600 ranking keywords, that averages roughly 42 organic visits per keyword.
Monthly visits
26.5M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
26.5M
100% of all traffic
Paid visits
4.0K
0.02% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
ikea.com AI Visibility
ikea.com scores 92 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
ikea.com LLMS.txt
The llms.txt on ikea.com runs to 166 lines (6,909 characters) across 12 sections, last generated in February 2026. It introduces the site as "IKEA - Affordable Furniture & Home Decor". It tells AI engines the business works in Retail, Furniture and E-commerce. It describes 5 products, including Furniture, Home Accessories and Kitchen Solutions. Services it lists include Interior Design Consultation, Assembly Services and Delivery Services. The audience it names is Homeowners, Renters, Students, Families, aged 18-54 (Global). Technologies it mentions include HTML5, CSS3, JavaScript, React and Node.js. The keywords it claims start with "furniture", "home accessories", "affordable furniture" and "modern home design".
Status
Published
AI engines can read it
Lines
166
In the file
Size
6.9K
Characters
Sections
12
Updated Feb 23, 2026
What the file says
# IKEA - Affordable Furniture & Home Decor ## About IKEA is a global leader in home furnishings, offering a wide range of affordable furniture and home accessories designed to inspire creativity and improve everyday living. With a commitment to sustainability and innovation, IKEA serves customers worldwide, providing stylish solutions for both small spaces and larger homes. The company emphasizes quality, functionality, and design, ensuring that everyone can create a better everyday life at home. **Areas of Work:** Retail, Furniture, E-commerce ## Things to Remember - **Website:** https://ikea.com - **Address:** Delft, Netherlands - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Mon-Sun: 10AM-9PM - **Timezone:** Europe/Amsterdam - **Currency:** EUR - **Company Type:** Private - **Employees:** 166000 employees - **Revenue:** $45.1B - **Hiring Status:** Yes, actively hiring ## Products - **Furniture** (Contact for pricing): A wide range of furniture for living rooms, bedrooms, and offices, designed for functionality and style. - **Home Accessories** (Contact for pricing): Decorative items and practical solutions to enhance home aesthetics and organization. - **Kitchen Solutions** (Contact for pricing): Innovative kitchen designs and appliances for modern cooking and dining experiences. - **Lighting** (Contact for pricing): Stylish and energy-efficient ligh
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- FurnitureContact for pricing
- Home AccessoriesContact for pricing
- Kitchen SolutionsContact for pricing
- LightingContact for pricing
- TextilesContact for pricing
Services it tells AI about
- Interior Design ConsultationContact for quote
- Assembly ServicesContact for quote
- Delivery ServicesContact for quote
Competitors it names
Audience it targets
Homeowners, Renters, Students, Families · 18-54 · Global
Company type
Private · actively hiring
ikea.com Organic Keywords
Google lists ikea.com for about 625,600 keywords, which together bring an estimated 26.5 million organic visits a month.
Ranking keywords
625.6K
Found in Google for this domain
Visits they bring
26.5M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
ikea.com SEO Audit
The latest technical audit of ikea.com scored 100 out of 100 overall. All 3 sub-scores are 90 or above. The audit makes 15 recommendations in all, and 2 of the 4 listed first are rated high priority or critical.
Overall
Excellent
SEO
Excellent
Performance
Excellent
Accessibility
Excellent
Fix these first
- HighImplement a Sitemap
- HighOptimize Title Tags and Meta Descriptions
- MediumAdd Structured Data Markup
- MediumImprove Internal Linking Structure
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
ikea.com Competitors and Alternatives
IKEA's company profile names wayfair.com, target.com and walmart.com as competitors. Its own llms.txt adds homedepot.com, lowes.com and ashleyfurniture.com. Outside its market, the domains ranked closest to it in our worldwide ranking are force.com, vercel.app, wix.com and accuweather.com.
ikea.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
ikea.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for ikea.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to ikea.com
Neighbours of #637 in our worldwide ranking — each with its own report.
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