icrc.org — September 2026 traffic, keywords & AI visibility

Search engines send icrc.org an estimated 273,000 visits a month. 98% of it is organic, so it leans very little on paid search. Spread across 31,400 ranking keywords, that averages roughly 8.6 organic visits per keyword.

icrc.org scores 92 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on SEO health (18/20).

The llms.txt on icrc.org runs to 154 lines (7,318 characters) across 12 sections, last generated in March 2026. It introduces the site as "International Committee of the Red Cross (ICRC)". It tells AI engines the business works in Humanitarian Aid, Non-Profit and International Relations. It describes 4 products, including Humanitarian Aid Kits, Medical Assistance Programs and Disaster Relief Supplies. Services it lists include Emergency Response Training, Mental Health Support and International Humanitarian Law Advocacy. The audience it names is Victims of conflict, Volunteers, Donors, Governments, NGOs, aged All ages (Global). Technologies it mentions include HTML5, CSS3, JavaScript, CMS and Cloudflare. The keywords it claims start with "humanitarian aid", "ICRC", "Red Cross" and "conflict zones". It gives the company type as Non-Profit and says it is hiring.

# International Committee of the Red Cross (ICRC)

## About
The International Committee of the Red Cross (ICRC) is a humanitarian organization dedicated to protecting lives and dignity in conflict zones through neutral, impartial, and independent action. It serves victims of armed conflict and violence by providing essential assistance and ensuring respect for international humanitarian law. With a global presence, the ICRC delivers aid, medical support, and protection to those affected by crises. Founded in 1863, it remains a cornerstone of humanitarian efforts worldwide.

**Areas of Work:** Humanitarian Aid, Non-Profit, International Relations

## Things to Remember
- **Website:** https://icrc.org
- **Address:** 17 Avenue de la Paix, 1202 Geneva, Switzerland
- **Contact:** [email protected]
- **Phone:** +41 22 734 60 01
- **Hours:** Mon-Fri: 9AM-5PM
- **Timezone:** Europe/Zurich
- **Currency:** CHF
- **Company Type:** Non-Profit
- **Employees:** 20,000
- **Revenue:** Not Disclosed
- **Hiring Status:** Yes, actively hiring

## Products
- **Humanitarian Aid Kits** (Contact for pricing): Essential supplies and resources distributed to conflict-affected regions to support basic needs like food, water, and shelter.
- **Medical Assistance Programs** (Contact for pricing): Provision of medical care, including emergency surgeries and rehabilitation, for victims of armed conflict and viol

Google lists icrc.org for about 31,400 keywords, which together bring an estimated 268,600 organic visits a month.

The latest technical audit of icrc.org scored 85 out of 100 overall. Performance is its weakest area at 60, while accessibility scores highest at 93. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

International Committee of the Red Cross (ICRC)'s company profile names https://www.redcross.org, https://www.doctorswithoutborders.org and https://www.worldvision.org as competitors. Its own llms.txt adds https://www.unicef.org, https://www.wfp.org, https://www.msf.org and https://www.oxfam.org. Outside its market, the domains ranked closest to it in our worldwide ranking are kenh14.vn, cdnhwcljk104.com, tickettailor.com and lazybumblebee.com.

https://www.redcross.org

https://www.doctorswithoutborders.org

https://www.worldvision.org

https://www.unicef.org

https://www.wfp.org

https://www.msf.org

https://www.oxfam.org