Last updated: August 2026
Global rank: Worldwide · 2026-08
#252
AI visibility: Grade A+
94
SEO health: Latest audit
76
Visits
1.6M
per month, estimated
Keywords
182.6K
ranking in Google
Organic share
100%
1.6M organic visits
LLMS.txt
Published
152 lines AI engines can read
You're seeing the free preview of hubspot.com
hubspot.com Web Traffic Statistics
Key findings
- HubSpot (Marketing Technology) is ranked #252 worldwide in our August 2026 domain ranking, inside the top 1,000, down 6 places from #246 in July 2026.
- It is estimated to receive about 1.6 million visits a month from search, 100% of it organic, across 182,600 ranking keywords.
- Its AI visibility score is 94 out of 100 (grade A+), with a published llms.txt of 152 lines.
- Its last technical audit scored 76/100, with "Optimize Image Sizes" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #252 | ▼ 6 |
| July 2026 | #246 | ▲ 7 |
| June 2026 | #253 | — |
| May 2026 | #253 | ▲ 1 |
| April 2026 | #254 | ▼ 1 |
| March 2026 | #253 | ▼ 5 |
| February 2026 | #248 | — |
What this company does
HubSpot provides a customer platform that combines marketing, sales, customer service, and CRM software into a single system. Companies rely on these tools to handle the full process of attracting prospects, turning them into customers, and maintaining those relationships afterward. Everything connects so that data from one area feeds directly into the others, allowing teams to stay aligned without switching between…
Our read on the site
Significant improvements needed. 1 critical issue.
hubspot.com Traffic and Visitor Engagement
hubspot.com draws an estimated 1.6 million visits a month from search engines. Effectively all of it is organic — about 1.6 million visits from unpaid results. Paid search contributes only about 812 visits a month. Spread across 182,600 ranking keywords, that averages roughly 8.5 organic visits per keyword.
Monthly visits
1.6M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.6M
100% of all traffic
Paid visits
812
0.05% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
hubspot.com AI Visibility
On our AI visibility scale hubspot.com earns 94 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (17/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
85/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
hubspot.com LLMS.txt
The llms.txt on hubspot.com runs to 152 lines (7,492 characters) across 12 sections, last generated in February 2026. It introduces the site as "HubSpot | Customer Platform for Marketing, Sales, and Service". It tells AI engines the business works in Marketing Technology, Sales Technology and CRM Software. It describes 4 products, including HubSpot Marketing Hub, HubSpot Sales Hub and HubSpot Service Hub. Services it lists include HubSpot Implementation Consulting, Inbound Marketing Strategy and Customer Support Training. The audience it names is Professionals, Small to Medium Businesses, Enterprises, aged 25-54 (Global). Technologies it mentions include React, Node.js, AWS, PostgreSQL and JavaScript. The keywords it claims start with "customer platform", "marketing software", "sales tools" and "customer service software". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
152
In the file
Size
7.5K
Characters
Sections
12
Updated Feb 25, 2026
What the file says
# HubSpot | Customer Platform for Marketing, Sales, and Service ## About HubSpot is a leading customer platform that provides a comprehensive suite of marketing, sales, customer service, and CRM software to help businesses grow. With a focus on inbound marketing, HubSpot empowers teams to attract, engage, and delight customers through innovative tools. The platform supports businesses of all sizes, enabling them to scale operations and build stronger customer relationships. Founded in 2006, HubSpot continues to innovate in the SaaS and marketing technology space. **Areas of Work:** Marketing Technology, Sales Technology, CRM Software ## Things to Remember - **Website:** https://hubspot.com - **Address:** 25 First Street, Cambridge, MA 02141, United States - **Contact:** [email protected] - **Phone:** +1-888-482-7768 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Public - **Employees:** 6000 employees - **Revenue:** $1.3B - **Hiring Status:** Yes, actively hiring ## Products - **HubSpot Marketing Hub** (Contact for pricing): A comprehensive marketing software to attract leads, automate campaigns, and analyze performance with powerful tools for inbound marketing. - **HubSpot Sales Hub** (Contact for pricing): Sales CRM software to streamline sales processes, manage pipelines, and close deals faster with actionable insight
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- HubSpot Marketing HubContact for pricing
- HubSpot Sales HubContact for pricing
- HubSpot Service HubContact for pricing
- HubSpot CMS HubContact for pricing
Services it tells AI about
- HubSpot Implementation ConsultingContact for quote
- Inbound Marketing StrategyContact for quote
- Customer Support TrainingContact for quote
Competitors it names
Audience it targets
Professionals, Small to Medium Businesses, Enterprises · 25-54 · Global
Company type
Public · actively hiring
hubspot.com Organic Keywords
Google lists hubspot.com for about 182,600 keywords, which together bring an estimated 1.6 million organic visits a month. Of the keywords shown here, "a to b testing" has the most demand — about 14,800 searches a month, with hubspot.com at position 1. 4 of the 5 rank first in Google. Advertisers pay the most for "a to b testing", at about $17.21 a click. Since the previous check 1 moved up. They are answered by 5 different pages on the site.
Ranking keywords
182.6K
Found in Google for this domain
Visits they bring
1.6M
Estimated organic visits a month
Top ranking keywords
| Keyword | Position | Volume | CPC | Ranking page |
|---|---|---|---|---|
| a to b testing | 1 | 14.8K | $17.21 | /website-pages/run-an-a-b-test-on-your-page |
| advertising persona | 3 | 5.4K | $3.97 | /make-my-persona/persona-examples |
| affiliates for instagram | 1 | 3.6K | $7.79 | /t5/Tips-Tricks-Best-Practices/How-to-start-affiliate-market |
| accordion web page | 116 | 1.9K | — | /website/accordion-design |
| add branding | 1 | 1.6K | — | /branding/edit-your-logo-favicon-and-brand-colors |
The top 5 of 439.9K keywords we hold for this domain.
What it ranks for
hubspot.com SEO Audit
The latest technical audit of hubspot.com scored 76 out of 100 overall. Performance is its weakest area at 47, while accessibility scores highest at 97. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Excellent
Fix these first
- HighOptimize Image Sizes
- HighLeverage Browser Caching
- HighMinify CSS and JavaScript
- MediumImplement Content Delivery Network (CDN)
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
hubspot.com Competitors and Alternatives
HubSpot's company profile names salesforce.com, marketo.com and pardot.com as competitors. Its own llms.txt adds zendesk.com and activecampaign.com. Outside its market, the domains ranked closest to it in our worldwide ranking are omtrdc.net, ripn.net, telegram.org and roku.com.
hubspot.com Company Profile
HubSpot provides a customer platform that combines marketing, sales, customer service, and CRM software into a single system. Companies rely on these tools to handle the full process of attracting prospects, turning them into customers, and maintaining those relationships afterward. Everything connects so that data from one area feeds directly into the others, allowing teams to stay aligned without switching between…
HubSpot was founded in 2006, about 20 years ago, and is headquartered in Cambridge, United States. Its workforce is listed as more than 5,001 employees. Its founders are Brian Halligan and Dharmesh Shah. Its profile files it under Marketing Technology, with further tags for Sales Technology, CRM Software and SaaS. Products on record for it: HubSpot Marketing Hub, HubSpot Sales Hub, HubSpot Service Hub and HubSpot CMS Hub. Reported revenue is $1.3B (2022), and total funding is listed at $100M. Its tagline reads: "Software & Tools for your Business".
- Sector
- Marketing Technology
- Headquarters
- Cambridge, United States
- Founded
- 2006
- Employees
- 5001+
- Revenue
- $1.3B (2022)
- Funding
- $100M
- Founders
- Brian Halligan, Dharmesh Shah
- Products
- HubSpot Marketing Hub, HubSpot Sales Hub, HubSpot Service Hub, HubSpot CMS Hub
hubspot.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
hubspot.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for hubspot.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to hubspot.com
Neighbours of #252 in our worldwide ranking — each with its own report.
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