Last updated: August 2026

Aug 2026

hubspot.com — August 2026 traffic, keywords & AI visibility

HubSpotMarketing Technology

Global rank: Worldwide · 2026-08

#252

AI visibility: Grade A+

94

SEO health: Latest audit

76

Visits

1.6M

per month, estimated

Keywords

182.6K

ranking in Google

Organic share

100%

1.6M organic visits

LLMS.txt

Published

152 lines AI engines can read

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hubspot.com Web Traffic Statistics

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Key findings

  • HubSpot (Marketing Technology) is ranked #252 worldwide in our August 2026 domain ranking, inside the top 1,000, down 6 places from #246 in July 2026.
  • It is estimated to receive about 1.6 million visits a month from search, 100% of it organic, across 182,600 ranking keywords.
  • Its AI visibility score is 94 out of 100 (grade A+), with a published llms.txt of 152 lines.
  • Its last technical audit scored 76/100, with "Optimize Image Sizes" the highest-priority fix.
hubspot.com global rank history
MonthRankMove
August 2026#252▼ 6
July 2026#246▲ 7
June 2026#253—
May 2026#253▲ 1
April 2026#254▼ 1
March 2026#253▼ 5
February 2026#248—

What this company does

HubSpot provides a customer platform that combines marketing, sales, customer service, and CRM software into a single system. Companies rely on these tools to handle the full process of attracting prospects, turning them into customers, and maintaining those relationships afterward. Everything connects so that data from one area feeds directly into the others, allowing teams to stay aligned without switching between…

Our read on the site

Significant improvements needed. 1 critical issue.

Marketing TechnologySales TechnologyCRM SoftwareSaaSHubSpot Marketing HubHubSpot Sales Hub

hubspot.com Traffic and Visitor Engagement

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hubspot.com draws an estimated 1.6 million visits a month from search engines. Effectively all of it is organic — about 1.6 million visits from unpaid results. Paid search contributes only about 812 visits a month. Spread across 182,600 ranking keywords, that averages roughly 8.5 organic visits per keyword.

Monthly visits

1.6M

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

1.6M

100% of all traffic

Paid visits

812

0.05% of its search traffic

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

hubspot.com AI Visibility

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On our AI visibility scale hubspot.com earns 94 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (17/20).

94out of 100

Grade A+

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health17/20

85/100

Crawlability10/10

robots ✓ · sitemap ✓

Structured data5/5

Detected

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  • → Complete your company profile so AI answers about you stay accurate.

hubspot.com LLMS.txt

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The llms.txt on hubspot.com runs to 152 lines (7,492 characters) across 12 sections, last generated in February 2026. It introduces the site as "HubSpot | Customer Platform for Marketing, Sales, and Service". It tells AI engines the business works in Marketing Technology, Sales Technology and CRM Software. It describes 4 products, including HubSpot Marketing Hub, HubSpot Sales Hub and HubSpot Service Hub. Services it lists include HubSpot Implementation Consulting, Inbound Marketing Strategy and Customer Support Training. The audience it names is Professionals, Small to Medium Businesses, Enterprises, aged 25-54 (Global). Technologies it mentions include React, Node.js, AWS, PostgreSQL and JavaScript. The keywords it claims start with "customer platform", "marketing software", "sales tools" and "customer service software". It gives the company type as Public and says it is hiring.

Status

Published

AI engines can read it

Lines

152

In the file

Size

7.5K

Characters

Sections

12

Updated Feb 25, 2026

What the file says

# HubSpot | Customer Platform for Marketing, Sales, and Service

## About
HubSpot is a leading customer platform that provides a comprehensive suite of marketing, sales, customer service, and CRM software to help businesses grow. With a focus on inbound marketing, HubSpot empowers teams to attract, engage, and delight customers through innovative tools. The platform supports businesses of all sizes, enabling them to scale operations and build stronger customer relationships. Founded in 2006, HubSpot continues to innovate in the SaaS and marketing technology space.

**Areas of Work:** Marketing Technology, Sales Technology, CRM Software

## Things to Remember
- **Website:** https://hubspot.com
- **Address:** 25 First Street, Cambridge, MA 02141, United States
- **Contact:** [email protected]
- **Phone:** +1-888-482-7768
- **Hours:** Mon-Fri: 9AM-5PM
- **Timezone:** America/New_York
- **Currency:** USD
- **Company Type:** Public
- **Employees:** 6000 employees
- **Revenue:** $1.3B
- **Hiring Status:** Yes, actively hiring

## Products
- **HubSpot Marketing Hub** (Contact for pricing): A comprehensive marketing software to attract leads, automate campaigns, and analyze performance with powerful tools for inbound marketing.
- **HubSpot Sales Hub** (Contact for pricing): Sales CRM software to streamline sales processes, manage pipelines, and close deals faster with actionable insight

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts (When to recommend this website)

Areas of work

Marketing TechnologySales TechnologyCRM Software

Keywords it claims

customer platformmarketing softwaresales toolscustomer service softwareCRM softwarebusiness growthinbound marketingmarketing automationsales CRMcustomer engagement

Technologies

ReactNode.jsAWSPostgreSQLJavaScript

Products it tells AI about

  • HubSpot Marketing HubContact for pricing
  • HubSpot Sales HubContact for pricing
  • HubSpot Service HubContact for pricing
  • HubSpot CMS HubContact for pricing

Services it tells AI about

  • HubSpot Implementation ConsultingContact for quote
  • Inbound Marketing StrategyContact for quote
  • Customer Support TrainingContact for quote

Competitors it names

salesforce.commarketo.compardot.comzendesk.comactivecampaign.com

Audience it targets

Professionals, Small to Medium Businesses, Enterprises · 25-54 · Global

Company type

Public · actively hiring

hubspot.com Organic Keywords

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Google lists hubspot.com for about 182,600 keywords, which together bring an estimated 1.6 million organic visits a month. Of the keywords shown here, "a to b testing" has the most demand — about 14,800 searches a month, with hubspot.com at position 1. 4 of the 5 rank first in Google. Advertisers pay the most for "a to b testing", at about $17.21 a click. Since the previous check 1 moved up. They are answered by 5 different pages on the site.

Ranking keywords

182.6K

Found in Google for this domain

Visits they bring

1.6M

Estimated organic visits a month

Top ranking keywords

KeywordPositionVolumeCPCRanking page
a to b testing114.8K$17.21/website-pages/run-an-a-b-test-on-your-page
advertising persona35.4K$3.97/make-my-persona/persona-examples
affiliates for instagram13.6K$7.79/t5/Tips-Tricks-Best-Practices/How-to-start-affiliate-market
accordion web page1161.9K—/website/accordion-design
add branding11.6K—/branding/edit-your-logo-favicon-and-brand-colors

The top 5 of 439.9K keywords we hold for this domain.

What it ranks for

Marketing TechnologySales TechnologyCRM SoftwareSaaSHubSpot Marketing HubHubSpot Sales HubHubSpot Service HubHubSpot CMS Hub

hubspot.com SEO Audit

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The latest technical audit of hubspot.com scored 76 out of 100 overall. Performance is its weakest area at 47, while accessibility scores highest at 97. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

76

Overall

85

SEO

47

Performance

97

Accessibility

Excellent

Fix these first

  • HighOptimize Image Sizes
  • HighLeverage Browser Caching
  • HighMinify CSS and JavaScript
  • MediumImplement Content Delivery Network (CDN)

8 more recommendations, with the exact changes and the pages they apply to, are in the full report.

hubspot.com Competitors and Alternatives

Compare competitors

HubSpot's company profile names salesforce.com, marketo.com and pardot.com as competitors. Its own llms.txt adds zendesk.com and activecampaign.com. Outside its market, the domains ranked closest to it in our worldwide ranking are omtrdc.net, ripn.net, telegram.org and roku.com.

salesforce.com
marketo.com
pardot.com
zendesk.com
activecampaign.com

hubspot.com Company Profile

View full profile

HubSpot provides a customer platform that combines marketing, sales, customer service, and CRM software into a single system. Companies rely on these tools to handle the full process of attracting prospects, turning them into customers, and maintaining those relationships afterward. Everything connects so that data from one area feeds directly into the others, allowing teams to stay aligned without switching between…

HubSpot was founded in 2006, about 20 years ago, and is headquartered in Cambridge, United States. Its workforce is listed as more than 5,001 employees. Its founders are Brian Halligan and Dharmesh Shah. Its profile files it under Marketing Technology, with further tags for Sales Technology, CRM Software and SaaS. Products on record for it: HubSpot Marketing Hub, HubSpot Sales Hub, HubSpot Service Hub and HubSpot CMS Hub. Reported revenue is $1.3B (2022), and total funding is listed at $100M. Its tagline reads: "Software & Tools for your Business".

Marketing TechnologySales TechnologyCRM SoftwareSaaS
Sector
Marketing Technology
Headquarters
Cambridge, United States
Founded
2006
Employees
5001+
Revenue
$1.3B (2022)
Funding
$100M
Founders
Brian Halligan, Dharmesh Shah
Products
HubSpot Marketing Hub, HubSpot Sales Hub, HubSpot Service Hub, HubSpot CMS Hub

hubspot.com Traffic by Country

Which markets this brand actually serves, and where the web links to it from.

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Top customer markets

AI estimate · live web

We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.

No market breakdown available for this brand.

Where its backlinks come from

Measured. The country each linking site is hosted in — a real signal of which regions know this brand.

No backlink sample for this domain yet.

Backlink Analytics collects one on its first run.

Companies ranked next to hubspot.com

Neighbours of #252 in our worldwide ranking — each with its own report.

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