hse.gov.uk — August 2026 traffic, keywords & AI visibility

hse.gov.uk draws an estimated 51,400 visits a month from search engines. Effectively all of it is organic — about 51,400 visits from unpaid results. Spread across 15,500 ranking keywords, that averages roughly 3.3 organic visits per keyword.

On our AI visibility scale hse.gov.uk earns 87 of 100 points, a grade A. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25).

The llms.txt on hse.gov.uk runs to 128 lines (5,624 characters) across 12 sections, last generated in April 2026. It introduces the site as "Health and Safety Executive". It tells AI engines the business works in Health and Safety, Regulatory Compliance and Public Service. It describes 3 products, including Health and Safety Guidance Documents, Training Programs and Regulatory Enforcement. Services it lists include Consultation Services. The audience it names is Employers, Employees, Safety Professionals, aged All ages (United Kingdom). Technologies it mentions include HTML, CSS, JavaScript, Apache and Google Analytics. The keywords it claims start with "health and safety at work", "HSE", "asbestos" and "workplace safety". It gives the company type as Public.

# Health and Safety Executive

## About
The Health and Safety Executive (HSE) is the national regulator for workplace health and safety in the UK. It aims to prevent workplace accidents and ill health by providing guidance, support, and enforcement of health and safety regulations. HSE serves a wide range of industries, ensuring that employers and employees understand their responsibilities and rights regarding health and safety at work.

**Areas of Work:** Health and Safety, Regulatory Compliance, Public Service

## Things to Remember
- **Website:** https://hse.gov.uk
- **Address:** Redgrave Court, Merton Road, Bootle, Merseyside, L20 7HS, United Kingdom
- **Contact:** [email protected]
- **Phone:** +44-300-003-1747
- **Hours:** Mon-Fri: 9AM-5PM
- **Timezone:** UTC+0
- **Currency:** GBP
- **Company Type:** Public
- **Employees:** 1500 employees
- **Revenue:** Not Disclosed
- **Hiring Status:** Not currently hiring

## Products
- **Health and Safety Guidance Documents** (Contact for pricing): Comprehensive documents providing guidance on health and safety regulations and best practices.
- **Training Programs** (Contact for pricing): Interactive training programs designed to educate employees and employers on health and safety practices.
- **Regulatory Enforcement** (Contact for pricing): Services ensuring compliance with health and safety regulations through inspections and enfor

Google lists hse.gov.uk for about 15,500 keywords, which together bring an estimated 51,400 organic visits a month.

The latest technical audit of hse.gov.uk scored 95 out of 100 overall. Performance is its weakest area at 81, while accessibility scores highest at 100. The audit makes 10 recommendations in all, and 2 of the 4 listed first are rated high priority or critical.

Health and Safety Executive's company profile names www.iosh.com and www.coshh-essentials.org as competitors. Its own llms.txt adds osh.govt.nz and cdc.gov/niosh. Outside its market, the domains ranked closest to it in our worldwide ranking are zefoy.com, lacunads.com, windscribe.com and theplatform.com.

www.iosh.com

www.coshh-essentials.org

osh.govt.nz

cdc.gov/niosh