hrc.org — September 2026 traffic, keywords & AI visibility

Search engines send hrc.org an estimated 764,100 visits a month. Effectively all of it is organic — about 764,100 visits from unpaid results. Paid search contributes only about 1 visits a month. Spread across 42,200 ranking keywords, that averages roughly 18 organic visits per keyword.

hrc.org scores 95 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).

The llms.txt on hrc.org runs to 137 lines (6,118 characters) across 12 sections, last generated in February 2026. It introduces the site as "Human Rights Campaign". It tells AI engines the business works in Non-Profit, Advocacy and Social Justice. It describes 3 products, with prices such as Public Education Campaigns at Free to access. Services it lists include Policy Advocacy, Corporate Equality Index and Community Outreach. The audience it names is LGBTQ+ individuals, Allies, Activists, Corporations, Policymakers, aged All ages (Global). Technologies it mentions include React, Node.js, AWS and MySQL. The keywords it claims start with "LGBTQ+ rights", "human rights", "advocacy" and "equality". It gives the company type as Non-Profit and says it is hiring.

# Human Rights Campaign

## About
The Human Rights Campaign (HRC) is the largest LGBTQ+ advocacy group and civil rights organization in the United States. Founded in 1980, HRC works to achieve equality and inclusion for LGBTQ+ individuals through advocacy, education, and outreach. The organization engages in lobbying efforts, public education campaigns, and grassroots organizing to promote LGBTQ+ rights and acceptance nationwide.

**Areas of Work:** Non-Profit, Advocacy, Social Justice

## Things to Remember
- **Website:** https://hrc.org
- **Address:** 1640 Rhode Island Ave NW, Washington, D.C. 20036, United States
- **Contact:** [email protected]
- **Phone:** +1-202-628-4160
- **Hours:** Mon-Fri: 9AM-5PM
- **Timezone:** America/New_York
- **Currency:** USD
- **Company Type:** Non-Profit
- **Employees:** 200 employees
- **Revenue:** $50M
- **Hiring Status:** Yes, actively hiring

## Products
- **Advocacy Programs** (Contact for participation details): Comprehensive programs aimed at influencing policy and legislation for LGBTQ+ equality at local, state, and federal levels.
- **Public Education Campaigns** (Free to access): Initiatives to raise awareness and educate the public on LGBTQ+ issues and rights through media and events.
- **Grassroots Organizing** (Contact for participation details): Community-driven efforts to mobilize supporters and volunteers for local advocacy and even

Google lists hrc.org for about 42,200 keywords, which together bring an estimated 764,100 organic visits a month.

The latest technical audit of hrc.org scored 82 out of 100 overall. Performance is its weakest area at 86, while accessibility scores highest at 92. The audit makes 15 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

Human Rights Campaign's company profile names glad.org, lgbtmap.org and outandequal.org as competitors. Its own llms.txt adds LambdaLegal.org and aclu.org. Outside its market, the domains ranked closest to it in our worldwide ranking are tv5monde.com, identitydigital.services, ppy.sh and gmlinteractive.com.

glad.org

lgbtmap.org

outandequal.org

LambdaLegal.org

aclu.org