hims.com — September 2026 traffic, keywords & AI visibility

hims.com draws an estimated 1.2 million visits a month from search engines. 97% of it is organic, so it leans very little on paid search. Spread across 118,000 ranking keywords, that averages roughly 10 organic visits per keyword.

On our AI visibility scale hims.com earns 97 of 100 points, a grade A+. It takes full marks for LLMS.txt, SEO health, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed.

The llms.txt on hims.com runs to 153 lines (8,888 characters) across 12 sections, last generated in June 2026. It introduces the site as "Hims & Hers Health". It tells AI engines the business works in Telehealth, Men's Health and Women's Health. It describes 4 products, including Hims Hair Loss Kit, ED Medication and Skincare Routine. Services it lists include Online Medical Consultations and Prescription Delivery. The audience it names is Health-conscious adults seeking convenient care, aged 18-45 (United States). Technologies it mentions include Web platform, Mobile app and Telemedicine software. The keywords it claims start with "telehealth", "hair loss treatment", "ED medication" and "skincare". It gives the company type as Public.

# Hims & Hers Health

## About
Hims & Hers started out helping guys deal with common issues like hair loss and erectile dysfunction through an easy online process. They quickly expanded to cover women's health needs too, offering everything from birth control to skincare routines tailored to each person. The whole idea is to skip the awkward doctor's office visits and long pharmacy lines by handling consultations and prescriptions online. Customers fill out a quick form, chat with a licensed provider if needed, and get meds shipped right to their door on a subscription basis. This approach has made them popular with younger adults who want straightforward access without the hassle. Their product lineup includes FDA-approved treatments for hair, skin, sexual health, and mental wellness, all personalized based on what the user reports. Over time they've built a big subscriber base by focusing on recurring deliveries and ongoing support through their app and site. The company went public a few years back after raising money from investors who saw the potential in telehealth. They operate mainly in the US but keep adding more treatment categories as demand grows. What sets them apart is the blend of medical expertise with consumer-friendly branding that feels less clinical and more approachable. They partner with doctors and pharmacies to make sure everything stays legit and compli

Google lists hims.com for about 118,000 keywords, which together bring an estimated 1.2 million organic visits a month.

The latest technical audit of hims.com scored 84 out of 100 overall. Performance is its weakest area at 56, while SEO scores highest at 100. The audit makes 15 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

Hims & Hers Health, Inc.'s company profile names getroman.com, keeps.com, bluechew.com and forhers.com as competitors. Its own llms.txt adds nutrafol.com and ro.co. Outside its market, the domains ranked closest to it in our worldwide ranking are txxddt.com, inno.tech, today.it and billing.ru.

getroman.com

keeps.com

bluechew.com

forhers.com

nutrafol.com

ro.co