Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#14,085
AI visibility: Grade A+
97
SEO health: Latest audit
75
Visits
80.2K
per month, estimated
Keywords
52.7K
ranking in Google
Organic share
100%
80.2K organic visits
LLMS.txt
Published
138 lines AI engines can read
You're seeing the free preview of heraldscotland.com
A snapshot of how heraldscotland.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
The Herald operates as a daily newspaper dedicated to Scotland, producing articles on current events, political developments, sporting matches, and local happenings. Its reporting spans the major population centers including Glasgow, Edinburgh, Aberdeen, Dundee, Inverness, Stirling, and Perth, while also addressing topics that extend to national and international implications. The site features regular updates along…
Our read on the site
Significant improvements needed.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
80.2K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
80.2K
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
138
In the file
Size
6.4K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
52.7K
Found in Google for this domain
Visits they bring
80.2K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
Excellent
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
The Herald operates as a daily newspaper dedicated to Scotland, producing articles on current events, political developments, sporting matches, and local happenings. Its reporting spans the major population centers including Glasgow, Edinburgh, Aberdeen, Dundee, Inverness, Stirling, and Perth, while also addressing topics that extend to national and international implications. The site features regular updates along…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for heraldscotland.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #14,085 in our worldwide ranking — each with its own report.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✓
Detected
Fix these first
Updated Mar 10, 2026
# Herald Scotland ## About Herald Scotland is a premier news organization dedicated to delivering comprehensive coverage of news, politics, sports, and events across Scotland. With a legacy dating back to 1783, they provide in-depth local insights and analysis to the Scottish community and beyond. Their commitment to journalistic integrity and community engagement makes them a trusted source for timely and relevant information. They offer both digital and mobile platforms to ensure accessibility for their audience. **Areas of Work:** Media, Publishing, Digital News ## Things to Remember - **Website:** https://heraldscotland.com - **Address:** Glasgow, Scotland, United Kingdom - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** Europe/London - **Currency:** GBP - **Company Type:** Private - **Employees:** 150 employees - **Revenue:** $12M - **Hiring Status:** Yes, actively hiring ## Products - **Digital News Platform** (Subscription: £5/month): A comprehensive online platform offering up-to-date news, analysis, and features across various categories including politics, sports, and local events in Scotland. - **Mobile News Application** (Free with in-app purchases): A user-friendly mobile app for accessing Herald Scotland's news content on the go, with personalized notifications and offline reading capabilities. - **
Sections in the file
Areas of work
Keywords it claims
Technologies
Performance
Accessibility
Excellent
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
Professionals, Students, General Public · 25-54 · Scotland, United Kingdom
Company type
Private · actively hiring