Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#25,947
AI visibility: Grade A+
95
SEO health: Latest audit
88
Visits
3.1M
per month, estimated
Keywords
48.8K
ranking in Google
Organic share
100%
3.1M organic visits
LLMS.txt
Published
137 lines AI engines can read
You're seeing the free preview of harrypotter.com
A snapshot of how harrypotter.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
The website acts as the main online home for the Harry Potter stories and the wider Wizarding World. It gives visitors a place to learn more about Hogwarts and the characters from the books and films, with a focus on interactive features like the Hogwarts sorting experience. People can sign up for the free fan club to get their house assignment and stay connected to updates and content tied directly to the original s…
Our read on the site
The overall SEO health of harrypotter.com is strong, with high accessibility and best practices scores. However, the site lacks H1 tags and has some missing alt attributes, indicating areas for improvement in on-page SEO and content strategy.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
3.1M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
3.1M
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
137
In the file
Size
5.7K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
48.8K
Found in Google for this domain
Visits they bring
3.1M
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
Excellent
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
The website acts as the main online home for the Harry Potter stories and the wider Wizarding World. It gives visitors a place to learn more about Hogwarts and the characters from the books and films, with a focus on interactive features like the Hogwarts sorting experience. People can sign up for the free fan club to get their house assignment and stay connected to updates and content tied directly to the original s…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for harrypotter.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #25,947 in our worldwide ranking — each with its own report.
You are looking at one domain. harrypotter.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
Updated Mar 11, 2026
# Harry Potter Official Website ## About Harry Potter is the official online platform for fans of the Wizarding World, providing a magical hub for engagement with the beloved franchise. It offers interactive experiences like Hogwarts house sorting, exclusive content, and a space for fan discussions and events. The platform fosters a vibrant global community, enchanting audiences with its rich history and immersive digital offerings. **Areas of Work:** Entertainment, Media, Digital Community ## Things to Remember - **Website:** https://harrypotter.com - **Address:** London, United Kingdom - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** 24/7 - **Timezone:** Europe/London - **Currency:** GBP - **Company Type:** Private - **Employees:** 150 employees - **Revenue:** $50M - **Hiring Status:** Yes, actively hiring ## Products - **Harry Potter Fan Club Membership** (Contact for pricing): A premium membership offering exclusive content, early access to news, and special events for Harry Potter fans. - **Hogwarts Sorting Experience** (Free): An interactive online tool to discover your Hogwarts house through the iconic Sorting Hat ceremony. - **Exclusive Merchandise** (Varies by item): Official Harry Potter merchandise including clothing, collectibles, and themed items available for purchase. ## Services - **Fan Community Engagement** (Free): A platform fo
Sections in the file
Areas of work
Keywords it claims
Technologies
Performance
Accessibility
Excellent
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
Fans, Families, Students, Enthusiasts · All ages · Global
Company type
Private · actively hiring