greatschools.org — September 2026 traffic, keywords & AI visibility

greatschools.org draws an estimated 6.0 million visits a month from search engines. Effectively all of it is organic — about 6.0 million visits from unpaid results. Paid search contributes only about 170 visits a month. Spread across 274,800 ranking keywords, that averages roughly 22 organic visits per keyword.

On our AI visibility scale greatschools.org earns 87 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 15 of 20 points (77/100), worth 5 points if closed. It also loses points on Crawlability (5/10) and Company profile (22/25).

The llms.txt on greatschools.org runs to 137 lines (5,461 characters) across 12 sections, last generated in March 2026. It introduces the site as "GreatSchools - School Ratings & Reviews". It tells AI engines the business works in Education, Nonprofit and Technology. It describes 3 products, with prices such as School Ratings at Free, Parent Reviews at Free and Test Scores at Free. Services it lists include School Comparison Tool and Guided School Search. The audience it names is Parents, Educators, Families, aged 25-54 (United States). Technologies it mentions include React, Node.js, AWS and PostgreSQL. The keywords it claims start with "school ratings", "parent reviews", "test scores" and "public schools".

# GreatSchools - School Ratings & Reviews

## About
GreatSchools is a nonprofit organization dedicated to helping parents make informed decisions about their children's education. By providing comprehensive ratings, reviews, and test scores, GreatSchools empowers families to choose the best preschool, elementary, middle, or high school for their needs. The platform serves as a valuable resource for public and private education, fostering a community of engaged parents and educators.

**Areas of Work:** Education, Nonprofit, Technology

## Things to Remember
- **Website:** https://greatschools.org
- **Address:** San Francisco, United States
- **Contact:** [email protected]
- **Phone:** Not Available
- **Hours:** Mon-Fri: 9AM-5PM
- **Timezone:** America/Los_Angeles
- **Currency:** USD
- **Company Type:** Private
- **Employees:** 50 employees
- **Revenue:** Not Disclosed
- **Hiring Status:** Yes, actively hiring

## Products
- **School Ratings** (Free): Detailed ratings for public and private schools based on various performance metrics.
- **Parent Reviews** (Free): User-generated reviews from parents about schools and educational experiences.
- **Test Scores** (Free): Access to standardized test score data for schools across the United States.

## Services
- **School Comparison Tool** (Free): A tool to compare multiple schools based on ratings, reviews, and other key metrics.

Google lists greatschools.org for about 274,800 keywords, which together bring an estimated 6.0 million organic visits a month.

The latest technical audit of greatschools.org scored 69 out of 100 overall. Performance is its weakest area at 66, while accessibility scores highest at 78. The audit makes 15 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

GreatSchools's company profile names niche.com and schooldigger.com as competitors. Its own llms.txt adds schoolratings.com and bestschools.com. Outside its market, the domains ranked closest to it in our worldwide ranking are toobm8.com, seroundtable.com, xdyxxddfqd.net and baginya.org.

niche.com

schooldigger.com

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bestschools.com