Last updated: August 2026
Global rank: Worldwide · 2026-08
#1,084
AI visibility: Grade A
89
SEO health: Latest audit
68
Visits
3.1M
per month, estimated
Keywords
263.6K
ranking in Google
Organic share
100%
3.1M organic visits
LLMS.txt
Published
166 lines AI engines can read
You're seeing the free preview of goal.com
goal.com Web Traffic Statistics
Key findings
- GOAL (Sports Media) is ranked #1,084 worldwide in our August 2026 domain ranking, inside the top 10,000, down 55 places from #1,029 in July 2026.
- It is estimated to receive about 3.1 million visits a month from search, 100% of it organic, across 263,600 ranking keywords.
- Its AI visibility score is 89 out of 100 (grade A), with a published llms.txt of 166 lines.
- Its last technical audit scored 68/100, with "Implement H1 Tags" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #1,084 | ▼ 55 |
| July 2026 | #1,029 | ▲ 25 |
| June 2026 | #1,054 | — |
| May 2026 | #1,054 | ▲ 20 |
| April 2026 | #1,074 | ▲ 996 |
| March 2026 | #2,070 | ▲ 1,478 |
| February 2026 | #3,548 | — |
What this company does
GOAL stands as one of the premier digital platforms dedicated to soccer, delivering breaking news, live match updates, and expert commentary to fans around the world. From major leagues like the Premier League and La Liga to international tournaments such as the World Cup, they cover it all with real-time scores, player transfers, and fixture schedules. Their content appeals to die-hard supporters, casual viewers, an…
Our read on the site
The overall SEO health of goal.com is moderate, with a strong SEO score of 85 but significant areas for improvement, particularly in performance and technical aspects. The absence of H1 tags and a sitemap, along with a performance score of 59, indicates critical areas that need immediate attention to enhance user exper…
goal.com Traffic and Visitor Engagement
goal.com draws an estimated 3.1 million visits a month from search engines. Effectively all of it is organic — about 3.1 million visits from unpaid results. Spread across 263,600 ranking keywords, that averages roughly 12 organic visits per keyword.
Monthly visits
3.1M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
3.1M
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
goal.com AI Visibility
On our AI visibility scale goal.com earns 89 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (17/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
85/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
goal.com LLMS.txt
The llms.txt on goal.com runs to 166 lines (7,432 characters) across 12 sections, last generated in April 2026. It introduces the site as "GOAL - Soccer News, Live Scores & Transfers". It tells AI engines the business works in Sports Journalism, Soccer News, Live Scores & Data and Transfer Tracking. It describes 5 products, with prices such as Live Scores at Free, GOAL App at Free and Player Profiles at Free. Services it lists include Transfer News, Match Analysis, Fixture Schedules and League Tables. The audience it names is Male-dominated soccer fans, aged 18-35 (Global). Technologies it mentions include HTTPS, Viewport Meta, Robots.txt, JavaScript Frameworks and AMP for News. The keywords it claims start with "soccer news", "live scores", "transfers" and "results".
Status
Published
AI engines can read it
Lines
166
In the file
Size
7.4K
Characters
Sections
12
Updated Apr 27, 2026
What the file says
# GOAL - Soccer News, Live Scores & Transfers ## About GOAL operates as a leading online destination for soccer aficionados, pumping out fresh news on matches, player moves, and league standings every day. They cater to fans from casual watchers to hardcore pundits with live score tickers that update in real-time during games. Coverage spans top European leagues, MLS, and global events like the Champions League final. Their team of reporters delivers insider scoops on transfers that often break before rivals. Beyond basics, GOAL offers tactical deep dives, youth academy spotlights, and women's game features to round out the picture. Users get value from free access to video highlights, podcasts, and interactive tables for every competition. The site's clean layout makes navigating fixtures or results a breeze on any device. They've grown into a trusted voice by prioritizing speed and accuracy in a crowded sports media field. Community polls and fan reactions add a social layer to the experience. For bettors and fantasy players, their stats sections are goldmines of data. GOAL's expansion into US markets has hooked a new wave of supporters. They bridge continents, making sure Asian fans catch Premier League drama at dawn. Sponsorships with clubs lend extra clout to their content. In short, GOAL fuels the soccer obsession with relentless updates and smart analysis. **Areas of W
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Live ScoresFree
- GOAL AppFree
- Player ProfilesFree
- Fantasy ToolsFree
- Video HighlightsFree
Services it tells AI about
- Transfer NewsFree
- Match AnalysisFree
- Fixture SchedulesFree
- League TablesFree
- Betting GuidesFree
Competitors it names
Audience it targets
Male-dominated soccer fans · 18-35 · Global
Company type
Private
goal.com Organic Keywords
Google lists goal.com for about 263,600 keywords, which together bring an estimated 3.1 million organic visits a month.
Ranking keywords
263.6K
Found in Google for this domain
Visits they bring
3.1M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
goal.com SEO Audit
The latest technical audit of goal.com scored 68 out of 100 overall. Performance is its weakest area at 59, while SEO scores highest at 85. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement H1 Tags
- CriticalCreate a Sitemap
- HighOptimize Page Speed
- HighEnhance Mobile Responsiveness
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
goal.com Competitors and Alternatives
GOAL's company profile names https://www.espn.com, https://www.bbc.com/sport, https://www.soccerway.com and https://www.sports.yahoo.com as competitors. Its own llms.txt adds https://www.football365.com and https://www.skysports.com. Outside its market, the domains ranked closest to it in our worldwide ranking are leparisien.fr, kslawin.com, giphy.com and bfmtv.com.
goal.com Company Profile
GOAL stands as one of the premier digital platforms dedicated to soccer, delivering breaking news, live match updates, and expert commentary to fans around the world. From major leagues like the Premier League and La Liga to international tournaments such as the World Cup, they cover it all with real-time scores, player transfers, and fixture schedules. Their content appeals to die-hard supporters, casual viewers, an…
GOAL was founded in 2004, about 22 years ago, and is headquartered in London, United Kingdom. Its workforce is listed as between 501 and 1,000 employees. Its profile files it under Sports Media, with further tags for Digital Publishing, Soccer Journalism and Live Sports Data. Products on record for it: GOAL App and Fantasy Soccer Tools. Total funding on record is Acquired. Its tagline reads: "Your go-to hub for all things soccer – live scores, transfers, and in-depth analysis".
- Sector
- Sports Media
- Headquarters
- London, United Kingdom
- Founded
- 2004
- Employees
- 501-1000
- Revenue
- Not Disclosed
- Funding
- Acquired
- Products
- GOAL App, Fantasy Soccer Tools
goal.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
goal.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for goal.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to goal.com
Neighbours of #1,084 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. goal.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.